Levi's Modern Frontiers: a reinterpretation of Bert Berns and his BANG Records

In 1965, a guy called Bert Berns launched his own records company called BANG Records with his partners from Atlantic Records: Ahmet Ertegün, Nesuhi Ertegün and Jerry Wexler (aka Gerald). When Levi’s asked me to try to copy a Style Icon, I first thought about James Dean…but seriously, the icons who could really make sense today would love our “slashers” generation.

Oxford Street baby © Flavie Trichet Lespagnol

We have a DIY attitude: we are part time musicians, part time marketers. part time desperately looking for a new quest. We gather with other bunches of people. We dream, we fight. We want to make a difference.

I think that if Bert was 20 something today, he would try to launch a modern version of BANG records. It would probably have a social good layer. But there would be rock’n roll, pretty girls dancing with pretty boys, beats and open spaces. We would have more or less the same playlist: “I Want Candy” by The Strangeloves, “Hang on Sloopy” by The McCoys, “Brown Eyed Girl” by Van Morrison, and “Solitary Man” by Neil Diamond. But there will also be some new electronic inspirations. There will be British influences meeting K-Pop.

© Flavie Trichet Lespagnol

Levi’s 501 is part of this history of people who tried to DO something. It’s rare when a piece of clothes is so much connected to so many individual movements.

I hope you liked this tribute to BANG Records.


LevisLogoFor more than 140 years, the Levi’s® brand has been equipping pioneers with the clothing they need to “Go Forth” and explore the modern frontier. From 501® jeans to the trucker jacket and western shirt, Levi’s® Fall 2013 collection features iconic clothing reinterpreted through a modern lens for today’s pioneers

Disclosure: Compensation was provided by Levi’s ® via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Levi’s ®

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