H&M x Minju Kim: smiley fashion, vibrant colors and comfort #HMDA2013

There’s something tremendously exciting at H&M: they’ve just launched a new collection designed by H&M Design Award 2013 winner Minju Kim.
The rising talent plays with cartoon inspirations, pastels and vibrant colors. Minju Kim’s collection focus on comfort, fun. Her terrific sense of humor is definitely refreshing…and it’s again H&M who spotted her.

Available today in stores and online, in selected markets. #HMDA2013
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