H&M x Minju Kim: smiley fashion, vibrant colors and comfort #HMDA2013

There’s something tremendously exciting at H&M: they’ve just launched a new collection designed by H&M Design Award 2013 winner Minju Kim.
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The rising talent plays with cartoon inspirations, pastels and vibrant colors. Minju Kim’s collection focus on comfort, fun. Her terrific sense of humor is definitely refreshing…and it’s again H&M who spotted her.

Available today in stores and online, in selected markets. #HMDA2013
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