The lesson of Stylist Magazine 24-hour challenge to the fashion magazines “à la papa”

Share the love

We’ve worked with and for fashion media. And a lot of print magazines tend to cry and shout out loud the fact that their industry is collapsing, because, uh, the consumers are now online.

Boohoohoo.

That should actually be a good news: if Coca Cola is able to keep selling sugar while activating us through digital channels, why a good print product couldn’t find its way?

So Stylist Magazine, every week, reinvents itself.

They challenge the routine; so every week, you expect something new, “disruptive”, while still getting some rituals.

This week, the issue is just massive:

WE MADE THIS MAGAZINE IN 24 HOURS AND NOW WE’RE TIRED TIRED TIRED…

And their team really did that. They not only did that for the sake of doing it. They’ve actually created a whole story about this story: inviting influencers, brands, partners. This issue is far more powerful than another X-Mas party: it’s actually a demonstration of the power of their networks, the skills of their editorial team, the consideration that the London scene feels for this magazine.

It’s a real lesson of modern fashion journalism. The lords and queens of the other media brands should go back to Stylist school. It’s all about the readers, and making us dream.

Thanks Stylist for offering us our weekly fashion fix.

Leave a Reply

*
*