It’s X-Mas time and everywhere, we see bears preparing their parties, fairies spreading the word, marketers trying to make us buy and buy again.
And then there is Chanel. And Chanel understood that instead of “pushing” us to buy, it might be time to take the time to dream. That’s the feeling I had when I first watched the new film for Mademoiselle Privé Watch with Embroidered Camellia Decoration. It’s a nice journey in the making of the watch. It shows us the deep passion and amazing work to build the piece of art. The embroideries are created by House of Lesage and this is the first time the House’s know-how has been used in the creation of a watch dial.
The camellia is reproduced with colored silk threads using the needlepoint-painting technique.
On a deep-black silk background, the lines of embroidery threads form a camellia in a gradation of colors. Each embroidery is unique and reveals all the embroiderer’s gestural freedom while patiently creating this work. The sort of gift you’d like to offer to the ones you love.