‘Ten years ago, together with adidas we created something that did not exist before and completely projected the future. My desire was and is to make sportswear elegant and chic. adidas is a very personal inspiration to me … it enriches my creative life.’ – Yohji Yamamoto, 2011
True fact; as adidas was the very first to embrace hip hop, they were also the very first to understand how sportswear should become a tremendous part of our modern lifestyles.
The new collection, presented during Paris Men’s Fashion Week, is another exemplary set of art. The topic is sort of déjà vu “Superheroes might be the world’s only remaining hope”. But the way it’s executed is outstanding.
“Men’s and women’s pieces were presented together in a range of retro-tinged primary colors. Clothes emphasized functionality and modularity to underscore Y-3’s commitment to the vision of sport-style. Stunningly revealed in an epic black and white setting with a neon light backdrop, models stalked the runway to superhero music themes and were watched by a front-row crowd including music icon Kanye West, Parisian socialites Louise Monot, Caroline Proust and Louis-Marie de Castelbajac, German actor Clemens Schick as well as adidas athletes Gwladys Épangue (Olympian/Taekwondo), Laura Flessel-Colovic (Olympian/Fencing) and Jimmy Vicaut (Sprinter)”.
As in popular mangas, the collection plays with utopia and dystopia; silhouettes might become monsters, drapes and black pattern play with the devils. A bit like if Spiderman was part of Yves Saint Laurent.
“The collection is an hommage to the couturiers of he 60’s. I wanted to infuse a this spirit into it. I was also thinking of super heroes and the kind of clothes they wear. Cut for an active and fighting life style, so I brought these two worlds together.” Yohji Yamamoto
And we love it.