We’re not necessarily the biggest fans of David Beckham; he might represent a certain idea of manhood that we’re not very keen to promote.
Nonetheless, things have changed and David Beckham added a cool stuff to his most wanted body language: humor and second degree.
So H&M asks us to choose the David Beckham for H&M campaign film for Super Bowl, by voting for our favourite version here: http://voteforbeckham.hm.com. Will he be #covered or #uncovered?
It’s smart, it’s funny, it’s mainstream thus. And it adds some personality to a guy who’s probably far more interesting than his physics only.