David Beckham-ing for H&M SuperBowl- #Covered or #Uncovered?

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We’re not necessarily the biggest fans of David Beckham; he might represent a certain idea of manhood that we’re not very keen to promote.

Nonetheless, things have changed and David Beckham added a cool stuff to his most wanted body language: humor and second degree.

So H&M asks us to choose the David Beckham for H&M campaign film for Super Bowl, by voting for our favourite version here: http://voteforbeckham.hm.com. Will he be #covered or #uncovered?

It’s smart, it’s funny, it’s mainstream thus. And it adds some personality to a guy who’s probably far more interesting than his physics only.

Laurent “Lilzeon” François is a fashion blogger & photographer. He runs a creative agency in London (RE-UP) which shapes digital stories for brands. He writes with Vu Quan Nguyen for L'Express Styles in France (Le Boulevardier).

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