TOPSHOP Unique AW14: the tomboy wanting to be pretty

Oops, Topshop did it again. Yesterday, the Tate Modern’s Turbine Hall was hosting another interesting performance of the 50 years old brand. And the design of the show is very similar to the essence of TOPSHOP: few rows downstairs with happy few (including me haha) and upstairs, a crowd of fans with smartphones ready to shoot, basically on a bridge.

The collection is going to work: a mix of tailoring fabrics and mohair; a lot of street influence (MIA was attending the show) and less an attempt to copy big designers (last year, some observers mentioned the fact that the catwalk presented a collection which was not really what Topshop is about: this year, this “mistake” is not here). Tattoo motifs try to challenge flowers; and the quality of materials is definitely here.

JiHye Park for TOPSHOP

The soundtrack was all about female power. Beyoncé’s very own who runs the world? GIRLS  was of course buzzing (as usual). As Topshop declared, this season is all about the girl (…) the soft girl wanting to be tough, the tomboy wanting to be pretty.

Oversize clothes were not the only originality: more formal suits were in the show but with a twist of blueish motifs.

 

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