Chinese designer Simon Gao was definitely one of the biggest sensations this year at London Fashion Week AW14. The show was packed and it was trending in social networks. SIMONGAO won the Mercedes-Benz China Young Fashion Award, 2013, which is one of the reasons why we had a chance to attend his show in London.
His collection shows a very “zen” attitude: colors are mostly playing with shades of greys, whites and blacks, with blue or brown fantasies. SIMONGAO played in a very subtle way with materials: draping and folding embrace dresses; belts and accessories might refer to a modern Geisha; this oriental inheritance matches with contemporary “street” influences we can see in London or NYC: models were walking with New Balance sneakers.
“I’ve done some research for different civilizations. I mixed them together to make Urban Chic.”
It was basically the best of Opening Ceremony machine without a too aggressive fuss: Beyoncé was not in the air (vs all the other shows I’ve attended) and Simon Gao was suggesting a more balanced vision of “women”.
“I want SIMONGAO girls to do sports, to experience different lives, to meet different cultures, to eat different foods, and run an optimistic attitude for life. It’s all about confidence, all about the language you want to tell to people.”
We had a chance to catch up backstage with the rising talent; discover more about Simon Gao now:
Film by Flavie Trichet Lespagnol
Photos by Lilzeon