To celebrate 27 years of the iconic Nike Air Max shoe ASOS is currently hosting a Google+ Hangout.
Natasha Wray (Freelance stylist) and ASOS Fashion Editor Zeba Lowe describe the different ways to wear Nike Air Max.
It’s a very fascinating format: a sort of TV show dedicated to ONE iconic product. Jessie J has just popped in and it’s just amazing to imagine an online retailer inviting a top celebrity to engage conversations with a worldwide audience.
ASOS is again on the edge…not sure yet if millions of viewers are there, but still: this is the future of fashion.