Nike Air Max Day by ASOS on Google Hangout #ASOSAir with Jessie J

To celebrate 27 years of the iconic Nike Air Max shoe ASOS is currently hosting a Google+ Hangout.

Natasha Wray (Freelance stylist) and ASOS Fashion Editor Zeba Lowe describe the different ways to wear Nike Air Max.

It’s a very fascinating format: a sort of TV show dedicated to ONE iconic product. Jessie J has just popped in and it’s just amazing to imagine an online retailer inviting a top celebrity to engage conversations with a worldwide audience.

jessie J nike air max asos air

ASOS is again on the edge…not sure yet if millions of viewers are there, but still: this is the future of fashion.


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