Diesel are launching this great new project to promote their Jogg Jeans collections. Jacob Sutton shot in L.A. some of the world’s hottest dancers walking in the air in their Jogg Jeans and cut-offs in a very special project for i-D and Diesel.
Among other talents, Lil Buck reveals Memphis Jookin, you can have a chance to watch Nicole the Pole Williams – star of Rihanna’s “Pour It Up” video – making her crazy movements fly in the air. The Soul Step team show us how to dance to Le1f.
All of the dancers wear Diesel’s Jogg Jeans, giving them the freedom to express themselves whether they are death-dropping or vogueing. Combining denim, jersey and 360° stretch, Diesel’s Jogg Jeans allow successful krumping for all.
Diesel and i-D are now inviting fans across the globe to dance their way into a one-of-a-kind follow up film, by submitting their footage across social channels using the hashtags #joggjeans and #iDdance, or by joining the London casting call:
On the 10th of April, Diesel will be auditioning young people at their Covent Garden store in London and the winners will become a part of the Part 2 series of the main video.
Diesel Covent Garden – Thursday 10th April
2 – 4pm