Whether you love or hate Kate Moss phenomenon, you can’t deny the fact that she’s been controlling the media (and sometimes consumers) attention for many years now.
Topshop made it right: instead of focusing on the new face of their coming collection (that you can shop starting from tomorrow), they highlight “friends” of Kate Moss in this smart video. Informal, informative, highlighting other super stars like Cara Delevingne…and more confidential entourage.
A great document which will probably make even more sense in the next decades…and which is 100% coherent with the collection’s themes:
– tailoring noir
– balearic dressing
– cocktail hour
– pyjama dressing