COS is supporting a very interesting project which will happen at Frieze Art fair: the tribute to Allen Ruppersberg’s Al’s Grand Hotel.
The legendary temporary hotel was realized 1971 in LA. Open for six weeks, the hotel gathered artists, hosted performances and parties. Guests could also spend the night.
As En-Chia Tsai explains:
He has turned a two-storey house at Sunset Boulevard, Los Angeles into a hotel, as an artistic experiment. Although it was not a commercial undertaking, Ruppersberg treated the seven guest rooms seriously. He named the rooms individually- the Jesus Room, the Al Room, The Bridal Suite, the Breakfast Room, and Day Room, the Ultra Violet Room and the B Room; each one themed and built with vernacular materials. What’s more, Ruppersberg has made it possible for visitors to stay for a night with $30 forthe Suite, and $15 for other rooms.
COS also commissioned a film by director Simon Elephant; the analogy of the phoenix is very well executed as you’ll see. A subtle bridge between fashion and contemporary arts.
A good move from COS as the brand is attacking the US market starting from June…