The Feet Project: what feet mean to people

1 year ago, we started to work with Flavie Trichet Lespagnol and Marion May on a crazy project with the agency. We were having a chit-chat and Chris looked at his feet. And he said: this is our topic.

Everybody has a story with feet; and feet tell a lot of stories about people. Very surprisingly, when it comes to shoes and brands, not so many products are really dedicated to feet. Is it because marketers think they have ugly feet?

We discovered many crazy insights: when you are pregnant, your feet grow. Women walk more than men every day in the world. We are a vast majority to buy shoes that are not at the right size for us.

Flavie and Marion went to Spain, France, travelled the UK; and interviewed a lot of interesting people. Asking questions about our feet was actually a way to talk about deeper topics: love, anxiety, self-esteem. Style as a bone of contention of our humanity; skins as the features of our journeys.

Discover the documentary right now:

Oh and if you’re brave enough, you can submit photos of your feet.

Viva The Feet Project!

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