It’s always a tough job to try to capture the style of a city.
City dwellers swinging on the streets.
Commuters defeating the infernal time machine.
Fast movers challenging peace-keepers after 8am.
And suddenly, when offices grab their inhabitants, the city reveals a brand new face.
It can be this guy sitting on a terrace; breathing the calm wind of summer. Or this girl, finishing her late-night work and going to sleep. Or again this civil servant or banker, off for the day.
There are daily artists and on-going plasticine.
H&M shot some people of Paris; I’m not totally convinced: it could have been shot in NYC, London or Milan in any high-street.
That’s probably the only problem with super-retailer like H&M: grabbing so much inspirations to recycle them on our t-shirts that at the end, we don’t know anymore where we belong.
