Paris Fashion Week Street Style – H&M Life: catching value chain, not people

It’s always a tough job to try to capture the style of a city.

City dwellers swinging on the streets.

Commuters defeating the infernal time machine.

Fast movers challenging peace-keepers after 8am.

And suddenly, when offices grab their inhabitants, the city reveals a brand new face.

It can be this guy sitting on a terrace; breathing the calm wind of summer. Or this girl, finishing her late-night work and going to sleep. Or again this civil servant or banker, off for the day.

There are daily artists and on-going plasticine.

H&M shot some people of Paris; I’m not totally convinced: it could have been shot in NYC, London or Milan in any high-street.

That’s probably the only problem with super-retailer like H&M: grabbing so much inspirations to recycle them on our t-shirts that at the end, we don’t know anymore where we belong.

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