Karl. Lagerfeld. Karl. Lagerfeld.
I’ve tried to hate him, seriously. I’ve tried and it can’t last very long.
Because Karl Lagerfeld is too much; he is. And it’s SO too much that it becomes attaching. That’s the same relationship I have with Barbie dolls. I’ve tried to hate them. And I’ve actually figured out how to make it last for at least 20 years. But now, imagining a world without this disproportionate pink absurdity might be weird. It’s part of pop culture; and as any object of pop culture, you have detractors and ambassadors. Pros and cons. Plastic pro, and dodgy cons. Fashion is about matchmaking, mismatching, misfitting. This new doll is part of the long history of fashion.
Even the name is a marketing coup. It’s not Barbie Karl. It’s Barbie Lagerfeld. It’s about mixing two brands, not personalities. It’s an arrogant then genius collaboration: people are not going to buy a creator or the iconic Barbie (who could recognize it’s a Barbie doll anyway): they will buy a state of mind. Again, genius.
The “Platinum-label Barbie doll” (we told you it’s TOO much) will be available through exclusive retail channels including; NET-A-PORTER.COM, select KARL LAGERFELD retail stores, TheBarbieCollection.com, and Colette in Paris. The worldwide retail launch is set for Monday, September 29, 2014. It costs between 200 USD or €200 Euro.