Meeting Quy and a bunch of other encounters in Vietnam made us want to launch this crazy project: meet all the Creatives in Vietnam under 30 and report about the Trend.
Nguyen Danh Quy is one of this rare breed nowadays in Ho Chi Minh City. Well-cultured, well-traveled, professionally ambitious and demanding, yet incredibly cool and humble. After a few years studying in Germany, he was offered a position as Deputy Managing Editor at Elle Vietnam. In a blossoming economy – still partly hit by the worldwide recession, Quy is a learner. Passionate and dedicated to researching, understanding the fashion industry, he also aspires to transmit these pioneering know-how and knowledge to students finding Fashion Marketing Bachelors barely starting to exist since 2012.
Our talks have led to a common lecture at local elite university RMIT for a class of Fashion Market, and more to come. Here are the man’s answers to a couple of questions.
– When did you decide fashion was your way?
3 years ago when I was staying in Germany, I got an offer to be Deputy Managing Editor of Elle Vietnam magazine. My passion for fashion and luxury industry has grown very much since then, as well as my knowledge of fashion industry. There’re still so many things to learn about the industry, all the creative people, super talented designers etc. and all that keeps me staying in fashion.
– Which brand impressed you the most and triggered your passion?
I always have the tendency for brands with minimal aesthetics and casual chic such as Jil Sander, COS, Bottega Veneta, Hermès. However, since the last three years, I have been totally in love with everything Phoebe Philo created for Céline. I think I’ve found what I truly love and the beauty I believe in. She has reinvented Cool and all of her designs, including accessories, represent what I envision cool and beautiful are.
– How do you see the future of fashion design in Vietnam?
I see the determination and great efforts of everyone (from fashion magazine people to designers, creative directors, buyers, retailers) to make local fashion industry be more professional, more active – in general, for better. I also think fashion design in Vietnam has a bright future, if it can be more international and follow certain rules of the industry as other professional fashion industries in the world.
– What do you bring from your experiences abroad?
Fairness, Professionalism, Open-mindedness – I try to bring different perspectives of aesthetics (Western view vs. Asian view) into my work. Additionally, when I view photographic work, I also try not to forget to look for emotions, something new that those images can evoke.
– What would you share from Vietnam to the world of fashion to improve it?