Imagine a bunch of women who would like to change the way “women media” are made. Fed up with diet articles, celebration of the same stars, tips to be “perfect”? Well, you have to read Reductress, a sort of hybrid webzine; as if Reddit had met a DIY group on Pinterest (yes, we wrote that). We had a chance to ask 5 fire questions to their founders. And they rock.
Reductress seems pretty cheeky and pretty badass: do you already have some enemies?
We made a point of bringing enemies to the table right from the start. The mistake a lot of people make is trying make enemies along the way en route to success. The sooner you make enemies, the sooner you have the searing motivation of hate to guide you. Some of our enemies include: the patriarchy, harem pants, climate change, carbohydrates, and Josh Groban. Just kidding, we love Josh Groban and the patriarchy.
Do you consider yourself as feminist? How could we guys help feminism?
We’re feminists with a capital ‘F,’ by which we mean we’re the pretty kind that people like. Just think of a cool woman you know who’s doing cool things for womankind and we’re basically that. Some ways that guys could help feminism would be: giving us more compliments on the street, telling us what we want, and taking care of all those boring jobs in society by being CEOs and politicians so we don’t have to be. Thanks men! XOXOXO
What was your biggest achievement so far with Reductress?
This interview is up there. Also, one time we were eating at a restaurant and Alec Baldwin sat down at the table next to us. True story. Call his agent.
Fashion can change the world: do you agree?
Yes, theoretically if someone “fashioned” a device to resolve poverty, global warming, and corporate greed, then yeah, fashion could change the world. And if you think about it, chambray shirts come pretty close to achieving all of those things. But seriously, all you have to do is look at Beyoncé or Lupita Nyong’o and it’s like, “Fashion is worn by people who are making change in the world.” And if we’re still talking about them, let’s throw Michelle Obama’s arms in there.
Visit our website at reductress.com and click on all the advertisements while you’re there. You won’t regret it.