To Be Parisian is to be "Fuckable", really???

You’ve probably read some interviews of Caroline de Maigret this week, who’s promoting her new book “How to be a Parisian”. It’s already a best-seller, apparently surfing on this French “je ne sais quoi” that seems to attract American women. According to CdM, to be Parisian involves to look always “fuckable“.   In Style.com, the argument is highly explicit:

“always be fuckable. When standing in line at the bakery on Sunday morning, buying champagne in the middle of the night or even picking the kids up from school. You never know”

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One month today and still a Best Seller in the US thanks to all of you! Thank you all for your amazing support and kind words. Much love from the 4 of us! ❤️❤️❤️@howtobeparisian

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We could start by condemning the women’s objectification: we’re not really sure that judging a woman’s style through her capability to get a d*** (to keep the same semantics) is, indeed, relevant. And we’re surprized that not many journalists or bloggers reacted before on that matter. But we do thank Amazon customers’ reviews who did this job.

We could also be very angry against Style.com: why haven’t they called other Parisian women to balance this quote and get a better sense of what a Parisian woman might be (if ever there’s ONE Parisian woman who could summarize the diversity of the French capital…)? We could also ask them if they’re not fed up with a book which takes Joséphine Baker, Marie-Antoinette or Romy Schneider as examples of foreigners who suddenly became supposed-Parisian myths (hum hum)…but no mention of modern icons of femininity or inspiring women. Except if CdM wants to keep all for her and considers herself as the heir of la Parisienne. We could also ask them if they’re not bored to always take the same clichés: do you seriously think that all Parisian listen to jazz at St Germain, drink a glass of Pinot Noir, are free but in love. And on and on…

It’s an intellectual snacking; as a lot of fashion advertising films are at the moment: we can’t recall how many times we’ve seen the same two bridges in Paris displaying the exact same sort of Parisienne without any spark of genius. In this book, no mention about hip hop or street culture: is South Pigalle (SoPi) really where Parisian trends do emerge?

We could be provocative and ambiguous like Karl Lagerfeld faux feminism can be when it comes to women, suddenly declaring that CdM is right in promoting this unique asset of women: her beauty and her charms. But it would be very mediocre, and another attempt to attract publicity by trolling.

Let’s really ask THE question: to be fuckable means to be fucked by someone, right? And this “fuckability” can’t rely on which cream or powder a woman picks, as the book tries to suggest.

The American woman could teach many lessons to this “fuckable Parisian”: when it comes to fusing sex, social status and life choices, we tend to respect more Mindy Kaling or Beyoncé than another style guru. This Parisianism has very strong problems when it comes to creativity; shall we repeat that the last fashion week was mostly saved by…American designers? This non-existing Parisian face no longer interests a lot of consumers…except the publisher of Nutella recipes (yes, for real). We told you it was all about snacking.

On the other hand, Alicia Florrick, the Games of Thrones women, Amy Dune (Rosamund Pike): they all represent a new femininity which inspire us.

Are we angry against CdM? Not at all; her book is like a chocolate bar, you know you indulge yourself with too much calories in too many layers. Style snacking is a business that works, and when it does work, it deserves some interest. But we dream about new feminine books to represent a better idea of Paris beyond the Seine river.

Laurent

Co-founder of Hit Bag

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