An inteview with JUDY WU: "Creating a collection is like a trip into the unknown"

If you haven’t heard yet about JUDY WU, mind the gap.

Raised in Shanghai, before graduating from Central Saint Martins, the rising talent then developed her techniques for House of Holland among other great Maisons. She’s part of this new “Born in China” / “New Made in China” trend (like SIMONGAO) that you’d better watch carefully as this bunch of creators is changing the fashion rules. An arty interpretation of a strong womanhood we adore.

Let’s chit-chat with JUDY WU.

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There are new designers coming from China, who are definitely changing the game in fashion: do you consider yourself as part of this movement?

It is great to see quite a few Chinese faces at LFW this season. I am always proud of my cultural background which provides me a great source of inspiration and strength, although the brand JUDY WU has always being based in London. Chinese designers are definitely gaining more and more exposure on the international stage. There are many very talented Chinese designers who are working extremely hard to make their voice heard and I am glad to be able to contribute to it.

 

London seems to be the perfect place for rising talents to launch their collections: what’s the secret weapon of London?

London is a very international and multi-cultural city which provides many platforms for talents regardless where you are from. The creative industry here allows young talents to fully express their creativity. The industry and media here are always looking for new ideas instead of only driving the big names. There are also some great art and design schools such as Central Saint Martins, Royal College of Arts, London College of Fashion… etc. Those schools bring up young talents at a very high standard for the creative industry all over the world. London is a magical place!

 

Your collection is both a mix of traditional tailoring, with a twist of fantasy, and in the meantime it’s very wearable by women on a daily basis: how do you manage this tricky balance between style and “ready-to-wear”?

My aim is to create a lifestyle wardrobe for a modern independent woman who also has a free spirit. Having the image of my muse in mind, keep adding or deleting to each of her looks until they reach a balance.

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Where do you find your inspirations?

There are a lot of things that are inspiring to me such as art, music, nature, movies…etc. There is always something new to learn about this world which sometimes makes me feel rather ignorant. Creating a collection is like a trip into the unknown. Learning is the fun part of the journey.

 

Fashion can change the world: do you agree?

Designers are quite sensitive to the world that is around them. They express their thoughts through their work and hope to change the world to if not better then to a prettier place.

 

What are the next steps of your story as a designer?

Focusing on my next collection and telling my story to the world.

judy wu fashion designer

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