Louis Vuitton Celebrating Monogram Creative Story

We’ve been following a lot the last developments of Louis Vuitton as we know the brand is trying to rejuvenate what used to be its creative magnificence before 2010.

Louis Vuitton has started a new celebration of the classic Monogram.

“It is within this context that Louis Vuitton’s ‘Celebrating Monogram’ project appears this year. It is a collection of works that shows the distinctly personal side of the Monogram; re-presenting something we think we all know in an extraordinary, individual and idiosyncratic way. Six creative iconoclasts – the best in their individual fields – who blur the lines between fashion, art, architecture and product design, have been given carte blanche to dictate and make whatever they see fit in the patterned canvas.”

In the video below, photographer Jennifer Livingston creates a special campaign for Rei Kawakubo’s creation with model Saskia de Brauw.

The result is impressive. we can actually be “taught” with this sort of contents. The emotional impact is of course brilliant. And for whoever knows a bit about Comme des Garçons magician, it might make sense…

Anyway, enjoy the video and don’t hesitate to share your views!

A holy matter: the #LouisVuitton #CelebratingMonogram Collection by Rei Kawakubo through the eyes of Jennifer Livingston.

A photo posted by Louis Vuitton Official (@louisvuitton) on

 

In a less “fashion luxury” interpretation, we adore Cindy Sherman by Johnny Dufort’s interpretation. Clowns challenge badges and stickers on the monogram. It reminds us a Sundance film.

cindy sherman louis vuitton

Give us more, Louis Vuitton!

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