I need to confess: I am not particularly the typical Barbour customer. Because intuitively, it does not fit my own style, my identity. And because I’ve been exposed to a lot of communications that are not promoting diversity and mash-ups. So when we received this morning a message from the PR department about their mysterious archives, it was like a shock.
I’ve suddenly realized that Barbour is far more diverse than I thought. Margaret Barbour taking the lead in 1968 after the death of her husband and how she managed to get, in 1974, a first Royal Warrant.
A focus of 2007, when the Barbour made its mark as a festival stalwart when Lily Allen, Alex Turner of the Arctic Monkeys, TV presenter Alexa Chung and Peaches Geldof . Or when the Barbour achieved to reach a level of standard in any fashion wardrobe, as the Burberry trench can be.
The last years have been very rich in terms of widening what Barbour has to say; more feminine designs, more emphasis on collaboration with pop culture blog-busters like Pantone.
Run to The Barbour Archive: it’s an exquisite breakthrough into a brand new world.