Sweatpants sold 175 euros. Swagger has a price.

So sitting here in Ho Chi Minh City, I’m finally back online shopping as my stock of pants is running dangerously low and old. A couple of raw denim picks from A.P.C. later, I’m stumbling on AMI sweatpants – most regular: cotton and polyester, black, no special feature whatsoever, tagged at 170 euros. Seriously. These.

ami-jogging-pant-noir

Sure, designer Alexandre Mattiussi won the Grand Prize at ANDAM in 2013, but does it make a black pair of sweatpants worth 170 euros?

I’m still wondering how the menswear market went from blooming with authenticity, craft, proper added value to pure commercial premium based on trends influence – heavily shelled by online behemoths such as Hypebeast of course…

Anyhow, another pair slightly justifies its price better. 140 euros for the coolness of the Etudes Studio oversized inscription. Fair enough. The game is the game.

etudes-etoile-pant-black

 

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