Is this the most boring fashion film ever?

Chanel just released a video called Reincarnation, directed by You-Know-Who, featuring Happy Hat and Hot Brows (no, not Anthony Davis, come on!) as well as little Charlotte. Karl is name-dropping faster than Jay-Z now…

Here are three reasons to save 7:46 minutes of your day and skip this “buzzful” video showing Pharrell Williams and Cara Delevingne perform a contemporary musical number.

1) The intro scene looks like a cheap version of what Wes Anderson would have pulled as the most symmetrical and perfectly set back-travelling movement in the history of cinema.

2) Editing and framing gimmicks feel like borrowed from french and british tv shows. Meaning too many close-up shots of unseasoned comedians (maybe a play to make the most of the money put into them famous faces?), and hazardous cuts.

3) And maybe what will be remembered as the most anecdotical piece of musical work from Pharrell Williams. Let’s admit the CC loop gives it a groove, but the overall commissioned track sounds like Christmas music for a mall somewhere in Vermont.

You don’t believe us? Suit yourself, here is the most boring fashion film ever.

 

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