Yoann started his brand litterally named “without a name” nearly five years ago, when he was in high school. The same year ran the shorter-lived TV show “How to make it in America”. Amazingly, Yoann has since brought his brand to niche but o-influential street culture concept-stores in France (Pigalle) and Japan (Beams). Hard work, passion and a singular character seemed to drive this young gun we met in Lyon right before he decided to “make it in the world”.
Maybe you don’t need to make it in America first. As they say, everything is about Ni**as in Paris, now. Follow this hot rookie of the fashion game, he’s made it so far, who knows where he can take it next.
His Instagram will take you showrooms, shootings, meetings, all the real behind the scenes of a fearless style-entrepreneur.