Inbox: The Kooples Exhibition, a new Reebok tagline and ambitious designers.

This week in our inbox, landed a few interesting pieces.

Keeping their focus on arty-ness of the brand, The Kooples chose to present their new Fall Winter 15/16 Collection under the higher pretext of an art exhibition at Gallery Marquardt, in Paris. Photography of 30 portraits of mixed-culture couples will be exhibited in a show called “Latitude, Attitudes”, from the 6th to the 14th of May 2015. The exhibition was previously on the roads, showing in New York City and Dubai.

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In the age of superheroes named Iron Man and villains named Ultron, in the news where Cristiano Ronaldo and Lebron James are more often described as bionic men than athletes, Reebok chose to renew their tagline by launching a bold statement: “Be More Human”.

Last but not least, we also received a come-around email from a very young brand we criticized harshly a couple of years ago on the french blog. Their press release mentions “sportswear chic”, which means this deserves its very own article to follow, this wednesday.

 

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