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Instagram account to follow : @thescooterist

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Put together energy and passion of youth, a sparking duo of lovers, a country with unrevealed beauty, a bunch of vingtage Vespas, a stylish gang, and you have probably the most exciting Instagram account in Vietnam.

TheScooterist is the account that documents the adventures and inspirations of two young photographers, taking on the road and giving a unique cool touch to wedding photography along their way.

Cheer for the nice view. #vespa #vesparally #vespavietnam #vespaadventure #scooterist #thescooterist

A photo posted by The Scooterist (@thescooterist) on

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Unboxing Brand : Acne Studios

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Brand Concept

Rational: Acne Studios have evolved from a division of a multi-disciplinary creative company into an independent luxury fashion house. The brand offers ready-to-wear collections for men and women, as well as footwear, accessories and denim. The brand is characterized by specific attention to details, and innovative choices in tailoring and materials. Acne Studios clients are high-end consumers looking for strong differentiation. The brand is associated with a laid-back lifestyle of sophisticated people – picture creative professionals playing the street-slouchy card.

Emotional: Acne Studios offers a creative edge that is hinged on all the cultural shifts that the brand interprets. The brand ambitions to give creative expressions to relevant ideas that come from actual people. Democracy and participation in the creative process is at the heart of the brand. For the customer, that means Acne Studios offers a product that is very close to each individual’s own insights.

Visual Identity

Core Assets: Acne Studios recently adopted a new identity, based most strikingly on a change of logotype. The original typeface was a custom version of Times Modern (serif), conveying classicism with a twist, and only typed Acne. The brand has since detached into several entities, and the fashion house added “Studios”. The new logotype is much more minimal and contemporary (sans serif), with bold spacing, suggesting room for creativity and innovation, as well as hinting at a standard for a new generation of luxury brands.

Image: Acne Studios is perceived as an edgy designer brand, and communicates with a subtle mix of luxury codes and street-smart codes. Sophistication in the details and boldness of little things seem to be the key to the brand image. Still, the brand is identified as a go-to, reliable provider of basics to mix and match with more status-proving brands.

 

Brand Rating

A+

Acne Studios have made a relevant move in evolving its visual identity to become a better vehicle for its recently found new brand position. A leader of trends, challenging perceptions and social concepts, innovating but always respecting the fundamentals.

 

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New Brand To Watch – Bazar-14

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BAZAR-14 is an independent British label launched in 2014.
Taking inspiration from Russian youth and thug culture – the signature Cyrillic-street handwriting and bold geometric aesthetic has become instantly recognisable.
BAZAR-14 has become unique in its uncompromising facelessness, challenging the status quo amongst emerging British menswear brands to rely on a designer ambassador.

Quickly establishing a high profile customer base it has been consistently supported by urban talent emerging artists including A$AP Rocky, Rihanna, Skepta, Wiz Khalifa, Lil Wayne, Drake, Wiley and A$AP Ferg amongst others.

 

 

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Inbox : Colette x Fricote, Sperry x YMC

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Indie french brand OLOW has invited illustrator Jean Jullien (also famous for his #jesuischarlie sketch) to co-produce a limited edition tee-shirt about gastronomy. Food and Design expert magazine Fricote is of course in the mix, supporting the launch of the tee at Colette. The artist will attend to the launching event on June 22nd at the unmistakable concept store, rue Saint-Honore.

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While one of our favorite brands – Band of Outsiders – is folding, other youthful preppy and heritage brands strike alliances to keep the style alive. We received a note about this interesting Sperry x YMC collaboration.

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Inbox: Billtornade, Marguerite et Julien, and Armor Lux

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In our inbox this week, were found three intriguing news.

First is a neat lookbook from the menswear brand Billtornade, exploring for next FW15 a minimal and raw vibe much along the lines of cult brand A.P.C. – which is why it caught the eye of our loyal Petit New Standard user Vu Quan.

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Second is a reminder that french cinematographer Valérie Donzelli is dropping a sulfur bomb at Cannes Festival this year. The film is called Marguerite & Julien, and tells the gripping and peculiar story of a brother and a sister loving each other “too much” and confronted by society, and deciding to run away. We love french cinema when it tackles borderline stories like this, guessing one’s smart enough to be his or her own moral judge.

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Last but not least, we learn of an interesting collaboration that one could call the fashion Avengers of Normandy. French-made knitwear specialist Armor Lux teamed up with trends bureau Nelly Rodi (the S.H.I.E.L.D of fashion industry?), long-time lone gunwoman agnès b., and the city of Deauville to present a special collection referencing the city’s particular lifestyle.

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Instagram account to follow: @haavseen – by Vincent Laserson

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Menswear specialist and curator of all good things Vincent Laserson, previously member of the now split-up crew De Jeunes Gens Modernes (all seem to have found greater callings within the creative industries), documents his findings on this inspiring account. Things you think you’ve seen, actually he haasssen. Americans are intrigued by the whimsical concept of La Parisienne. This guy is some great exemple of Le Parisien.

A photo posted by Vincent Laserson (@haavseen) on

 

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Pharrell Williams Backstage (2004) credit : Neil Massey
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Instagram account to follow: @mrmasseyman

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This friend of ours now based in Vietnam too has made incredible photography since last decade, when he scoured underground youth cultures.

Hypebeast just featured his work in an article that will tell you all about Neil Massey.

His footing in the world of subculture would eventually land him on the tour bus of one of music’s most eclectic alternative rock bands, N*E*R*D.

Meanwhile, you should take the quick fix and follow his über-beautiful Instagram account.

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Inbox: Patek Philippe, Cîroc, Mercedes-Benz

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This week in our inbox landed three pretty fancy pieces of news.

First was a recap of Mercedes-Benz Fashion Engagement manifestation at Hyeres Festival. Sponsoring an exhibition called “The Formers”, the brand invited designers having participated in the past 30 years of the Festival to show their collections.

Among them were Steven Tai, Satu Maaranen and Roshi Porkar.

oshi Porkar, Satu Maaranen and Steven Tai (credit: Filep Motwary © Villa Noailles)
Roshi Porkar, Satu Maaranen and Steven Tai
(credit: Filep Motwary © Villa Noailles)

 

Meanwhile Patek Philippe is putting on a major exhibition at the Saatchi Gallery in London from 27th May-7th June. Yet another luxury brand committed to showcase their craft and expertise to the public. Value is in the product, as we say. Among the highlights, maybe the Grand Complications Room which will showcase the most sophisticated mechanisms in the world. Watchmaking geeks assemble.

The Grand Complications Room @ Saatchi Gallery / Patek Philippe Exhibition
The Grand Complications Room @ Saatchi Gallery / Patek Philippe Exhibition

 

Finally, all looking forward to the weekend, Cîroc shares a few recipes for summery cocktails. Our pick would be the SCÎROCO.

Follow these instructions:

Crush mint leaves in a glass to release their flavour.Half fill the glass with crushed ice and pour CÎROCand cranberry juice over. Top with more ice and garnish with mint and a grape.

Ingredients include:

60ml CÎROC Vodka

30ml Fresh lime juice

20ml Sugar syrup

Handful of mint

60ml Cranberry juice

Dark grape

Lots of crushed ice

Cocktail of the week
Cocktail of the week

Have a fantastic week!

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Inbox: The Kooples Exhibition, a new Reebok tagline and ambitious designers.

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This week in our inbox, landed a few interesting pieces.

Keeping their focus on arty-ness of the brand, The Kooples chose to present their new Fall Winter 15/16 Collection under the higher pretext of an art exhibition at Gallery Marquardt, in Paris. Photography of 30 portraits of mixed-culture couples will be exhibited in a show called “Latitude, Attitudes”, from the 6th to the 14th of May 2015. The exhibition was previously on the roads, showing in New York City and Dubai.

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In the age of superheroes named Iron Man and villains named Ultron, in the news where Cristiano Ronaldo and Lebron James are more often described as bionic men than athletes, Reebok chose to renew their tagline by launching a bold statement: “Be More Human”.

Last but not least, we also received a come-around email from a very young brand we criticized harshly a couple of years ago on the french blog. Their press release mentions “sportswear chic”, which means this deserves its very own article to follow, this wednesday.

 

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