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Inbox: Billtornade, Marguerite et Julien, and Armor Lux

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In our inbox this week, were found three intriguing news.

First is a neat lookbook from the menswear brand Billtornade, exploring for next FW15 a minimal and raw vibe much along the lines of cult brand A.P.C. – which is why it caught the eye of our loyal Petit New Standard user Vu Quan.

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Second is a reminder that french cinematographer Valérie Donzelli is dropping a sulfur bomb at Cannes Festival this year. The film is called Marguerite & Julien, and tells the gripping and peculiar story of a brother and a sister loving each other “too much” and confronted by society, and deciding to run away. We love french cinema when it tackles borderline stories like this, guessing one’s smart enough to be his or her own moral judge.

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Last but not least, we learn of an interesting collaboration that one could call the fashion Avengers of Normandy. French-made knitwear specialist Armor Lux teamed up with trends bureau Nelly Rodi (the S.H.I.E.L.D of fashion industry?), long-time lone gunwoman agnès b., and the city of Deauville to present a special collection referencing the city’s particular lifestyle.

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Instagram account to follow: @haavseen – by Vincent Laserson

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Menswear specialist and curator of all good things Vincent Laserson, previously member of the now split-up crew De Jeunes Gens Modernes (all seem to have found greater callings within the creative industries), documents his findings on this inspiring account. Things you think you’ve seen, actually he haasssen. Americans are intrigued by the whimsical concept of La Parisienne. This guy is some great exemple of Le Parisien.

A photo posted by Vincent Laserson (@haavseen) on

 

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Pharrell Williams Backstage (2004) credit : Neil Massey
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Instagram account to follow: @mrmasseyman

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This friend of ours now based in Vietnam too has made incredible photography since last decade, when he scoured underground youth cultures.

Hypebeast just featured his work in an article that will tell you all about Neil Massey.

His footing in the world of subculture would eventually land him on the tour bus of one of music’s most eclectic alternative rock bands, N*E*R*D.

Meanwhile, you should take the quick fix and follow his über-beautiful Instagram account.

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Inbox: Patek Philippe, Cîroc, Mercedes-Benz

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This week in our inbox landed three pretty fancy pieces of news.

First was a recap of Mercedes-Benz Fashion Engagement manifestation at Hyeres Festival. Sponsoring an exhibition called “The Formers”, the brand invited designers having participated in the past 30 years of the Festival to show their collections.

Among them were Steven Tai, Satu Maaranen and Roshi Porkar.

oshi Porkar, Satu Maaranen and Steven Tai (credit: Filep Motwary © Villa Noailles)
Roshi Porkar, Satu Maaranen and Steven Tai
(credit: Filep Motwary © Villa Noailles)

 

Meanwhile Patek Philippe is putting on a major exhibition at the Saatchi Gallery in London from 27th May-7th June. Yet another luxury brand committed to showcase their craft and expertise to the public. Value is in the product, as we say. Among the highlights, maybe the Grand Complications Room which will showcase the most sophisticated mechanisms in the world. Watchmaking geeks assemble.

The Grand Complications Room @ Saatchi Gallery / Patek Philippe Exhibition
The Grand Complications Room @ Saatchi Gallery / Patek Philippe Exhibition

 

Finally, all looking forward to the weekend, Cîroc shares a few recipes for summery cocktails. Our pick would be the SCÎROCO.

Follow these instructions:

Crush mint leaves in a glass to release their flavour.Half fill the glass with crushed ice and pour CÎROCand cranberry juice over. Top with more ice and garnish with mint and a grape.

Ingredients include:

60ml CÎROC Vodka

30ml Fresh lime juice

20ml Sugar syrup

Handful of mint

60ml Cranberry juice

Dark grape

Lots of crushed ice

Cocktail of the week
Cocktail of the week

Have a fantastic week!

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Inbox: The Kooples Exhibition, a new Reebok tagline and ambitious designers.

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This week in our inbox, landed a few interesting pieces.

Keeping their focus on arty-ness of the brand, The Kooples chose to present their new Fall Winter 15/16 Collection under the higher pretext of an art exhibition at Gallery Marquardt, in Paris. Photography of 30 portraits of mixed-culture couples will be exhibited in a show called “Latitude, Attitudes”, from the 6th to the 14th of May 2015. The exhibition was previously on the roads, showing in New York City and Dubai.

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In the age of superheroes named Iron Man and villains named Ultron, in the news where Cristiano Ronaldo and Lebron James are more often described as bionic men than athletes, Reebok chose to renew their tagline by launching a bold statement: “Be More Human”.

Last but not least, we also received a come-around email from a very young brand we criticized harshly a couple of years ago on the french blog. Their press release mentions “sportswear chic”, which means this deserves its very own article to follow, this wednesday.

 

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The Pyramid of Luxury : climb or die.

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Climbing the ladder of lifestyle has always been the aspiration behind brand consumption. That guy Maslow –  for the sociology geeks, nailed it somehow with the pyramid of needs.

Now this “infographics” is quite interesting in the way it defines segments of luxury from the bottom up. And we already heard controversy, such as “aren’t Coach and Geox more suitable to be called “upper mid brands” instead of affordable luxury?”

There’s much to discuss.

What will Daigou buy therefore? And aren’t old Maisons sketpical by this positioning in the digital era? A real camouflet againt Louis Vuitton, downgraded to the “accessible core” thus.

All fashionisti can now place once and for all brands that all seem to mean glitter and billions: Cartier, Bottega Veneta, Prada, Bulgari, Louis Vuitton…). Black is the new Bling.

Here is the Bermudan triangle anyway. Don’t get lost in it!

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Vietnam-Based Designer goes Worldwide with crowdfunding

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How many Vietnamese brands can you name except the informal international NGUYEN diaspora? Not many, but things are going to change. Rice Creative team, a branding and creative agency based in Ho Chi Minh City (currently hosting Boulevardier co-founder VQ) has been monitoring the pulse of creative and exportable businesses in Vietnam for a few years and coined a term defining a new wave of creators destined to make a hit worldwide: “Neue Vietnam”.

Among this handful of relevant brands making their way on the international scene is found Linda Mai Phung. The french-born designer has been developing a womenswear designer brand for 5 years and is now looking to expand. Their first round of fundsraising is crowd-oriented, while preparing to welcome private equity investors. These latter are still discovering the market that hosts Linda Mai Phung and things will pick up in the coming months, but the brand is already set to start an ambitious growth.

Defended successfully for 5 years on limited funds, the brand has been recognized with awards and press coverage in Europe.

In this unique configuration, Linda Mai Phung is turning to fashion-savvy consumers and activists to support her brand development.

Our editorial team is taking a specific interest in this campaign, as it has followed the brand’s activity for a while and has found its potential unlimited, should relevant funds be raised. Talent and ethical vision cohabitate in this singular brand profile. Authenticity and metropolitan style adequacy are still rare on the market, as is the opportunity to invest in such promising brand.

Discover Linda Mai Phung brand in the video below, and click on this photo to learn more about the Ulule crowdfunding campaign currently running for the brand.

Bet with us and make a difference on the fashion scene! The course of future fashion is ours to set.

 

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I Can’t Breathe. With Comic or Sans?

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While the #icantbreathe protest campaign gets traction following NBA superstars involvement and a hint of Jay Z support, some observers have started issuing judgements on the quality of the action. This Hypebeast post will attest to the extent of the “outrage”. (Haters gotta hate)

Everyone will have to admit – well, apparently not these guys – that Comic Sans was not the best font to convey the message protesting the aftermath of the sad and upsetting Eric Garner affair. While notorious stars such as Jay Z and LeBron James have invested heavily money or their name into designed collaborations with clothing/sportswear brands (Rocawear, Nike…) resulting in quite decent and even outstanding design and impact on the communities, one can admittedly raise a (uni)brow at this quite amateur roll-out. Proof here:

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But designers with an engaged will to make the world better have decided to help, and have come up with alternate visuals to vehiculate the cause. I Can’t Breathe is a serious social affair, and obviously deserves an appropriate effort. Here it is. Guys and girls out there, please share. Surpassing the style, the context and the political statement at hand matters. Black lives matter. All lives matter. We hope to contribute to change, somehow, here, now. #fashioncanchangetheworld

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Is this the most boring fashion film ever?

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Chanel just released a video called Reincarnation, directed by You-Know-Who, featuring Happy Hat and Hot Brows (no, not Anthony Davis, come on!) as well as little Charlotte. Karl is name-dropping faster than Jay-Z now…

Here are three reasons to save 7:46 minutes of your day and skip this “buzzful” video showing Pharrell Williams and Cara Delevingne perform a contemporary musical number.

1) The intro scene looks like a cheap version of what Wes Anderson would have pulled as the most symmetrical and perfectly set back-travelling movement in the history of cinema.

2) Editing and framing gimmicks feel like borrowed from french and british tv shows. Meaning too many close-up shots of unseasoned comedians (maybe a play to make the most of the money put into them famous faces?), and hazardous cuts.

3) And maybe what will be remembered as the most anecdotical piece of musical work from Pharrell Williams. Let’s admit the CC loop gives it a groove, but the overall commissioned track sounds like Christmas music for a mall somewhere in Vermont.

You don’t believe us? Suit yourself, here is the most boring fashion film ever.

 

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