VQ stands for Vu Quan, Professor in the Dark Arts of Fashion Marketing. He left his junior concept store in France to develop a first class concept-store in Vietnam, helping the pionneering project to settle the most desirable brands worldwide on a new market.
Indie french brand OLOW has invited illustrator Jean Jullien (also famous for his #jesuischarlie sketch) to co-produce a limited edition tee-shirt about gastronomy. Food and Design expert magazine Fricote is of course in the mix, supporting the launch of the tee at Colette. The artist will attend to the launching event on June 22nd at the unmistakable concept store, rue Saint-Honore.
While one of our favorite brands – Band of Outsiders – is folding, other youthful preppy and heritage brands strike alliances to keep the style alive. We received a note about this interesting Sperry x YMC collaboration.
We met Thuymi in Vietnam, but the lady is a real traveller. What do you call a real traveller? One that has checked out more than 40 destinations, one that runs a blog called AdventureFaktory, one that may be today in Montreal, tomorrow in Vietnam, the day after in Dubai… Follow her, litterally.
In our inbox this week, were found three intriguing news.
First is a neat lookbook from the menswear brand Billtornade, exploring for next FW15 a minimal and raw vibe much along the lines of cult brand A.P.C. – which is why it caught the eye of our loyal Petit New Standard user Vu Quan.
Second is a reminder that french cinematographer Valérie Donzelli is dropping a sulfur bomb at Cannes Festival this year. The film is called Marguerite & Julien, and tells the gripping and peculiar story of a brother and a sister loving each other “too much” and confronted by society, and deciding to run away. We love french cinema when it tackles borderline stories like this, guessing one’s smart enough to be his or her own moral judge.
Last but not least, we learn of an interesting collaboration that one could call the fashion Avengers of Normandy. French-made knitwear specialist Armor Lux teamed up with trends bureau Nelly Rodi (the S.H.I.E.L.D of fashion industry?), long-time lone gunwoman agnès b., and the city of Deauville to present a special collection referencing the city’s particular lifestyle.
Menswear specialist and curator of all good things Vincent Laserson, previously member of the now split-up crew De Jeunes Gens Modernes (all seem to have found greater callings within the creative industries), documents his findings on this inspiring account. Things you think you’ve seen, actually he haasssen. Americans are intrigued by the whimsical concept of La Parisienne. This guy is some great exemple of Le Parisien.
This week in our inbox landed three pretty fancy pieces of news.
First was a recap of Mercedes-Benz Fashion Engagement manifestation at Hyeres Festival. Sponsoring an exhibition called “The Formers”, the brand invited designers having participated in the past 30 years of the Festival to show their collections.
Among them were Steven Tai, Satu Maaranen and Roshi Porkar.
Meanwhile Patek Philippe is putting on a major exhibition at the Saatchi Gallery in London from 27th May-7th June. Yet another luxury brand committed to showcase their craft and expertise to the public. Value is in the product, as we say. Among the highlights, maybe the Grand Complications Room which will showcase the most sophisticated mechanisms in the world. Watchmaking geeks assemble.
Finally, all looking forward to the weekend, Cîroc shares a few recipes for summery cocktails. Our pick would be the SCÎROCO.
Follow these instructions:
Crush mint leaves in a glass to release their flavour.Half fill the glass with crushed ice and pour CÎROCand cranberry juice over. Top with more ice and garnish with mint and a grape.
This week in our inbox, landed a few interesting pieces.
Keeping their focus on arty-ness of the brand, The Kooples chose to present their new Fall Winter 15/16 Collection under the higher pretext of an art exhibition at Gallery Marquardt, in Paris. Photography of 30 portraits of mixed-culture couples will be exhibited in a show called “Latitude, Attitudes”, from the 6th to the 14th of May 2015. The exhibition was previously on the roads, showing in New York City and Dubai.
In the age of superheroes named Iron Man and villains named Ultron, in the news where Cristiano Ronaldo and Lebron James are more often described as bionic men than athletes, Reebok chose to renew their tagline by launching a bold statement: “Be More Human”.
Last but not least, we also received a come-around email from a very young brand we criticized harshly a couple of years ago on the french blog. Their press release mentions “sportswear chic”, which means this deserves its very own article to follow, this wednesday.
Yoann started his brand litterally named “without a name” nearly five years ago, when he was in high school. The same year ran the shorter-lived TV show “How to make it in America”. Amazingly, Yoann has since brought his brand to niche but o-influential street culture concept-stores in France (Pigalle) and Japan (Beams). Hard work, passion and a singular character seemed to drive this young gun we met in Lyon right before he decided to “make it in the world”.
Maybe you don’t need to make it in America first. As they say, everything is about Ni**as in Paris, now. Follow this hot rookie of the fashion game, he’s made it so far, who knows where he can take it next.
His Instagram will take you showrooms, shootings, meetings, all the real behind the scenes of a fearless style-entrepreneur.
Climbing the ladder of lifestyle has always been the aspiration behind brand consumption. That guy Maslow – for the sociology geeks, nailed it somehow with the pyramid of needs.
Now this “infographics” is quite interesting in the way it defines segments of luxury from the bottom up. And we already heard controversy, such as “aren’t Coach and Geox more suitable to be called “upper mid brands” instead of affordable luxury?”
There’s much to discuss.
What will Daigou buy therefore? And aren’t old Maisons sketpical by this positioning in the digital era? A real camouflet againt Louis Vuitton, downgraded to the “accessible core” thus.
All fashionisti can now place once and for all brands that all seem to mean glitter and billions: Cartier, Bottega Veneta, Prada, Bulgari, Louis Vuitton…). Black is the new Bling.
Here is the Bermudan triangle anyway. Don’t get lost in it!
How many Vietnamese brands can you name except the informal international NGUYEN diaspora? Not many, but things are going to change. Rice Creative team, a branding and creative agency based in Ho Chi Minh City (currently hosting Boulevardier co-founder VQ) has been monitoring the pulse of creative and exportable businesses in Vietnam for a few years and coined a term defining a new wave of creators destined to make a hit worldwide: “Neue Vietnam”.
Among this handful of relevant brands making their way on the international scene is found Linda Mai Phung. The french-born designer has been developing a womenswear designer brand for 5 years and is now looking to expand. Their first round of fundsraising is crowd-oriented, while preparing to welcome private equity investors. These latter are still discovering the market that hosts Linda Mai Phung and things will pick up in the coming months, but the brand is already set to start an ambitious growth.
Defended successfully for 5 years on limited funds, the brand has been recognized with awards and press coverage in Europe.
In this unique configuration, Linda Mai Phung is turning to fashion-savvy consumers and activists to support her brand development.
Our editorial team is taking a specific interest in this campaign, as it has followed the brand’s activity for a while and has found its potential unlimited, should relevant funds be raised. Talent and ethical vision cohabitate in this singular brand profile. Authenticity and metropolitan style adequacy are still rare on the market, as is the opportunity to invest in such promising brand.
Discover Linda Mai Phung brand in the video below, and click on this photo to learn more about the Ulule crowdfunding campaign currently running for the brand.
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