VQ stands for Vu Quan, Professor in the Dark Arts of Fashion Marketing. He left his junior concept store in France to develop a first class concept-store in Vietnam, helping the pionneering project to settle the most desirable brands worldwide on a new market.
Menswear specialist and curator of all good things Vincent Laserson, previously member of the now split-up crew De Jeunes Gens Modernes (all seem to have found greater callings within the creative industries), documents his findings on this inspiring account. Things you think you’ve seen, actually he haasssen. Americans are intrigued by the whimsical concept of La Parisienne. This guy is some great exemple of Le Parisien.
This week in our inbox landed three pretty fancy pieces of news.
First was a recap of Mercedes-Benz Fashion Engagement manifestation at Hyeres Festival. Sponsoring an exhibition called “The Formers”, the brand invited designers having participated in the past 30 years of the Festival to show their collections.
Among them were Steven Tai, Satu Maaranen and Roshi Porkar.
Meanwhile Patek Philippe is putting on a major exhibition at the Saatchi Gallery in London from 27th May-7th June. Yet another luxury brand committed to showcase their craft and expertise to the public. Value is in the product, as we say. Among the highlights, maybe the Grand Complications Room which will showcase the most sophisticated mechanisms in the world. Watchmaking geeks assemble.
Finally, all looking forward to the weekend, Cîroc shares a few recipes for summery cocktails. Our pick would be the SCÎROCO.
Follow these instructions:
Crush mint leaves in a glass to release their flavour.Half fill the glass with crushed ice and pour CÎROCand cranberry juice over. Top with more ice and garnish with mint and a grape.
This week in our inbox, landed a few interesting pieces.
Keeping their focus on arty-ness of the brand, The Kooples chose to present their new Fall Winter 15/16 Collection under the higher pretext of an art exhibition at Gallery Marquardt, in Paris. Photography of 30 portraits of mixed-culture couples will be exhibited in a show called “Latitude, Attitudes”, from the 6th to the 14th of May 2015. The exhibition was previously on the roads, showing in New York City and Dubai.
In the age of superheroes named Iron Man and villains named Ultron, in the news where Cristiano Ronaldo and Lebron James are more often described as bionic men than athletes, Reebok chose to renew their tagline by launching a bold statement: “Be More Human”.
Last but not least, we also received a come-around email from a very young brand we criticized harshly a couple of years ago on the french blog. Their press release mentions “sportswear chic”, which means this deserves its very own article to follow, this wednesday.
Yoann started his brand litterally named “without a name” nearly five years ago, when he was in high school. The same year ran the shorter-lived TV show “How to make it in America”. Amazingly, Yoann has since brought his brand to niche but o-influential street culture concept-stores in France (Pigalle) and Japan (Beams). Hard work, passion and a singular character seemed to drive this young gun we met in Lyon right before he decided to “make it in the world”.
Maybe you don’t need to make it in America first. As they say, everything is about Ni**as in Paris, now. Follow this hot rookie of the fashion game, he’s made it so far, who knows where he can take it next.
His Instagram will take you showrooms, shootings, meetings, all the real behind the scenes of a fearless style-entrepreneur.
Climbing the ladder of lifestyle has always been the aspiration behind brand consumption. That guy Maslow – for the sociology geeks, nailed it somehow with the pyramid of needs.
Now this “infographics” is quite interesting in the way it defines segments of luxury from the bottom up. And we already heard controversy, such as “aren’t Coach and Geox more suitable to be called “upper mid brands” instead of affordable luxury?”
There’s much to discuss.
What will Daigou buy therefore? And aren’t old Maisons sketpical by this positioning in the digital era? A real camouflet againt Louis Vuitton, downgraded to the “accessible core” thus.
All fashionisti can now place once and for all brands that all seem to mean glitter and billions: Cartier, Bottega Veneta, Prada, Bulgari, Louis Vuitton…). Black is the new Bling.
Here is the Bermudan triangle anyway. Don’t get lost in it!
How many Vietnamese brands can you name except the informal international NGUYEN diaspora? Not many, but things are going to change. Rice Creative team, a branding and creative agency based in Ho Chi Minh City (currently hosting Boulevardier co-founder VQ) has been monitoring the pulse of creative and exportable businesses in Vietnam for a few years and coined a term defining a new wave of creators destined to make a hit worldwide: “Neue Vietnam”.
Among this handful of relevant brands making their way on the international scene is found Linda Mai Phung. The french-born designer has been developing a womenswear designer brand for 5 years and is now looking to expand. Their first round of fundsraising is crowd-oriented, while preparing to welcome private equity investors. These latter are still discovering the market that hosts Linda Mai Phung and things will pick up in the coming months, but the brand is already set to start an ambitious growth.
Defended successfully for 5 years on limited funds, the brand has been recognized with awards and press coverage in Europe.
In this unique configuration, Linda Mai Phung is turning to fashion-savvy consumers and activists to support her brand development.
Our editorial team is taking a specific interest in this campaign, as it has followed the brand’s activity for a while and has found its potential unlimited, should relevant funds be raised. Talent and ethical vision cohabitate in this singular brand profile. Authenticity and metropolitan style adequacy are still rare on the market, as is the opportunity to invest in such promising brand.
Discover Linda Mai Phung brand in the video below, and click on this photo to learn more about the Ulule crowdfunding campaign currently running for the brand.
Bet with us and make a difference on the fashion scene! The course of future fashion is ours to set.
While the #icantbreathe protest campaign gets traction following NBA superstars involvement and a hint of Jay Z support, some observers have started issuing judgements on the quality of the action. This Hypebeast post will attest to the extent of the “outrage”. (Haters gotta hate)
Everyone will have to admit – well, apparently not these guys – that Comic Sans was not the best font to convey the message protesting the aftermath of the sad and upsetting Eric Garner affair. While notorious stars such as Jay Z and LeBron James have invested heavily money or their name into designed collaborations with clothing/sportswear brands (Rocawear, Nike…) resulting in quite decent and even outstanding design and impact on the communities, one can admittedly raise a (uni)brow at this quite amateur roll-out. Proof here:
But designers with an engaged will to make the world better have decided to help, and have come up with alternate visuals to vehiculate the cause. I Can’t Breathe is a serious social affair, and obviously deserves an appropriate effort. Here it is. Guys and girls out there, please share. Surpassing the style, the context and the political statement at hand matters. Black lives matter. All lives matter. We hope to contribute to change, somehow, here, now. #fashioncanchangetheworld
Chanel just released a video called Reincarnation, directed by You-Know-Who, featuring Happy Hat and Hot Brows (no, not Anthony Davis, come on!) as well as little Charlotte. Karl is name-dropping faster than Jay-Z now…
Here are three reasons to save 7:46 minutes of your day and skip this “buzzful” video showing Pharrell Williams and Cara Delevingne perform a contemporary musical number.
1) The intro scene looks like a cheap version of what Wes Anderson would have pulled as the most symmetrical and perfectly set back-travelling movement in the history of cinema.
2) Editing and framing gimmicks feel like borrowed from french and british tv shows. Meaning too many close-up shots of unseasoned comedians (maybe a play to make the most of the money put into them famous faces?), and hazardous cuts.
3) And maybe what will be remembered as the most anecdotical piece of musical work from Pharrell Williams. Let’s admit the CC loop gives it a groove, but the overall commissioned track sounds like Christmas music for a mall somewhere in Vermont.
You don’t believe us? Suit yourself, here is the most boring fashion film ever.
So sitting here in Ho Chi Minh City, I’m finally back online shopping as my stock of pants is running dangerously low and old. A couple of raw denim picks from A.P.C. later, I’m stumbling on AMI sweatpants – most regular: cotton and polyester, black, no special feature whatsoever, tagged at 170 euros. Seriously. These.
Sure, designer Alexandre Mattiussi won the Grand Prize at ANDAM in 2013, but does it make a black pair of sweatpants worth 170 euros?
I’m still wondering how the menswear market went from blooming with authenticity, craft, proper added value to pure commercial premium based on trends influence – heavily shelled by online behemoths such as Hypebeast of course…
Anyhow, another pair slightly justifies its price better. 140 euros for the coolness of the Etudes Studio oversized inscription. Fair enough. The game is the game.