Hit Bag: daily fashion fix

Fashion in society & minds by the Boulevardiers

Digital and Fashion

Wednesday, May 22nd, 2013

In Nihilo (Maria Spahn, Thuy Nguyen): transforming virtual materials to concretize ideas

In fashion, we’re always very keen to explore the work of seamstresses; they are the ones who sublime the vision of a designer. With the booming of digital, new crafts are opening: they are magicians with computers and cameras; they amplify the dream machine of creative industries. We met the two founders of In Nihilo

Wednesday, May 1st, 2013

Burberry: the best is to come with their coming digital strategy

I’ve just written an article for The Wall on why their digital strategy is just starting and why we can expect more crazy experiences in the coming months. It’s funny to see how we as consumers and...

Tuesday, February 26th, 2013

Jonathan Saunders: a sincere fashion lecture at The House Of Grazia

I had the privilege (as Marlene from Chocolate N Cookies, and a great selection of fashion bloggers) to attend the meeting with Jonathan Saunders @ House of Grazia. I was definitely happy to meet the Grazia UK...

Sunday, February 10th, 2013

From fashion blogging to mood blogging

There’s an interesting trend within fashion communities; as fashionistas keep shooting themselves, providing “outfits of the day” #ootd on Instagram, there’s a growing attention for fashion curators. Because Lookbook.nu used to have a sort of monopoly and...

Wednesday, December 19th, 2012

Dominic Lord: Music x Fashion for the win

We just spotted a new artist who is definitely going to make it in 2013. Listed as one of nineteen to watch next year by sharp music blog Pigeons & Planes, Dominic Lord has this little something...

Wednesday, November 21st, 2012

Goyard – Le Rendez-Vous [clip]

We can’t really afford them (yet!), but we Boulevardiers are really fond of our national treasures of savoir-faire. Among those, trunk maker Goyard in Paris. This new short movie shoes glimpses of glamour and a handful of...

Tuesday, November 13th, 2012

Could Kyary Pamyu Pamyu be the next Lady Gaga?

Pop stars used to be English speaking, provocative American icons. Because of the media industry, and the huge entertainment business in the US, it is still America that can launch this sort of worldwide phenomenon. But with...

Sunday, September 2nd, 2012

Fashion’s Night Out 2012: when digital rocks fashion

When it comes to Social Media, at least three main concerns are asked by decision-makers, whatever your industry is: Is there a relevant Return On Investment? Does it really matter for my consumers? How can I engage...

Sunday, August 12th, 2012

Keel’s Simple Diary, inner fashion

Ok I’ve discovered it ages later. OK It’s a bit cliché; but I’m now fascinated by Keel’s Simple Diary. The book and the app are very disruptive. The motto is very simple: In a world where products...

Monday, July 30th, 2012

Greenpeace wants you to star in their next campaign to #Detox fashion

I’m not always fond of Greenpeace association. But this last campaign, part of their Detox effort, is really interesting. The idea is that Nike, Adidas, Puma, H&M, C&A and Li-Ning have committed to Detox, in order to...