Not one days seems to pass without a notification of a new NMD release.
The range seems to be endless: new colors, new materials, new variants. But at the same time, none is ever really available.
Adidas and sneakerheads may feel this is exclusivity, therefore it is desirability, therefore it is a relevant product.
But looking at the streets (even more here in Asia – where counterfeits are legion), NMDs are already everywhere, contradicting the idea seeded by the SOLD OUT tags that this must-have is rare.
Somehow, Adidas seems to have created a mutant product: part Air Max for its ubiquitious success, part Yeezy for its limited assortment.
So should most discerning style men find a way to cop their own pair of NMDs? Not so sure.
I’ve walked around Atlanta, Singapore and Ho Chi Minh City with a pair of widely available Tubular X Primeknit, and somehow caught great attention and awe from bystanders and friends. Had I run around the same places with a pair of NMDs, I would have looked like any other desperate consumer. Sorry fuccbois.
Faux-Rarity is already over-rated.