Hit Bag: daily fashion fix

Fashion in society & minds by the Boulevardiers

Fashion controversy

Thursday, May 9th, 2013

My fashion declaration of love to women living in London

We had this conversation last night with a French friend, who’s in charge of a top fashion e-commerce platform. And yes, we had this crazy feeling: French women, if celebrated all over the world for their *style* are actually totally frustrated. Look at any survey: they’re going to tell you they love this flower dress,

Wednesday, April 17th, 2013

What is luxury?

Funny enough: I’m one of these “target audiences” which don’t feel very engaged by current luxury brands. It might appear provocative, but what you experience at Topshop is very often far better than what you get at...

Monday, April 15th, 2013

SAINT LAURENT MUSIC PROJECT x DAFT PUNK: the big issue

VQ had already explained why we were not really happy with the last brand manifesto of Saint Laurent Paris. The new release of the collaboration Daft Punk x Saint Laurent Music Project worries us, again! So many...

Wednesday, April 3rd, 2013

April Cover Girl: we are women

We’ve been shooting “cover girls” for two years now. We wanted to show girls and women from any social status, any origin. The only leitmotiv is that they need to have a story to tell. And it’s...

Tuesday, April 2nd, 2013

LOOKBOOK: the series. The big fashion fail of Spring

It’s just an opinion but when we watched the first episode of “LOOKBOOK: the series”, we could not believe what we had experienced. Whereas street-style photography is currently attacked everywhere, mostly by Suzy Menkes with her provocative...

Friday, March 29th, 2013

Thinking about a Parisian fashion style? Forget Inès de la Fressange, adopt Isabelle Thomas

There’s this boring and conservative state of mind in French fashion, that when you think about a Parisian icon, a lot of established signatures think about Inès de la Fressange. It’s very simple: I cannot count anymore...

Tuesday, March 26th, 2013

“Fashion critics have morphed into marketing journalists” by Liroy Choufan

I’ve read this interesting Op-Ed by Liroy Choufan, a consultant and reporter based in Israel. The idea that the columnist develops is that the democratization of fashion (affordable clothes, less elites and more affordability etc.) would automatically...