Hit Bag: daily fashion fix

Fashion in society & minds by the Boulevardiers

Fashion in real life

Monday, June 3rd, 2013

June Cover Girl: Rina Atienza aka @eevil midget. Love, world domination and activism

There are hybrid people in London; modern magicians, casting spells of hopes in a violent world. And that’s the case with Rina Atienza aka @eevilmidget , a crazy phenomenon full of fireballs and ecstatic energy. She’s back from NYC where she was a panelist for the Pilipino American Unity for Progress. She’s our Cover Girl.

Saturday, May 18th, 2013

Fair Trade from China

Curiously a few weeks after the sad collapse of a textile factory in Bangladesh, we have received in our mailbox a quite rare type of contact. A chinese sports shoes factory/brand had decided to reach out to...

Wednesday, May 15th, 2013

Rentez-Vous: a Peer-to-Peer and designers concept that allows girls to get new clothes easily

When it comes to fashion, we sometimes have a wardrobe full of clothes but nothing to wear. Amazing dilemma of the modern consumer. What if we could always get new clothes without being ruined and at the...

Tuesday, May 14th, 2013

Francis’ underpants vs David Beckham boxers: the revolt of man

Yes, we were sort of fed up with H&M advertising, presenting a gorgeous and tattooed Beckham, all over the world. A bit too easy and unrealistic for us: a precious groomed man, a **** that you could...

Monday, April 29th, 2013

Adidas all in for #mygirls : who changes the world? girls.

The last Adidas campaign “all in for #mygirls” might well be one of my favorite ones. As for #goforth , the campaign is related to on-going stories, making us travel all over the world, with women who...

Saturday, April 27th, 2013

Sewing: the coolest thing to do

Yes. You read it well: sewing is “one of the hottest trends of the season“, according to the very serious Financial Times. “There is growing demand for individually crafted clothes, and young people are increasingly interested in...

Friday, April 12th, 2013

Share your feet / The Feet Project

We’re involved in a “Creative Research Project” with my gang, called “The Feet Project“. What is it about? Well, we wanted to analyze something that everyone has or knows: feet, to describe a lot of phenomenons that...

Wednesday, April 10th, 2013

Heidi Cox from Fetch Dog Fashions: “I can go a little over the top and people love it”

When we first discovered Fetch Dogs Fashions, a brilliant project based in New Jersey, we suddenly started to see DOGS everywhere: in London, there are advertising about our lovely puppies everywhere: on double-deck buses, in newspapers. Gardens...

Friday, March 29th, 2013

Thinking about a Parisian fashion style? Forget Inès de la Fressange, adopt Isabelle Thomas

There’s this boring and conservative state of mind in French fashion, that when you think about a Parisian icon, a lot of established signatures think about Inès de la Fressange. It’s very simple: I cannot count anymore...

Saturday, March 23rd, 2013

VQ’s Outfit: Professional Blogger

Strike a pose. Change outfits everyday. Shoot your H&M look then bring it back for refund, buy again, shoot again. That’s how one could imagine the life of a fashion blogger. Ours is not like that. Here’s...