Page 1

Falcon Haters gotta hate Yeezy Season 2

Share the love

This morning, it’s very interesting to witness two diametrically opposite responses of high-profile fashion editors to Kanye West’s new collection with Adidas Originals.

On one hand, the patronising lady of the institutional NY Mag – Cathy Horyn – went all in on Kanye West by dismissing the collection in two mere paragraphs that one could boil down to:

  • a comment that is borderline or quite straight-forward racist, playing on the trendy WASP fear of (racial) riots, or the result of the impressive stage play for All Day at the 2015 Brit Awards who knows?

Screen Shot 2015-09-18 at 12.32.54 PM

  • a somewhat twisted fiction (sick addiction?) of conspiracy that leads straight to condescension, without much of a cultural or aesthetical analysis

Screen Shot 2015-09-18 at 12.32.24 PM


On the other hand, the playful and open-minded Andre Leon Talley gave Kanye West a chance to explain briefly his vision, leaving the audience to judge whether any of this makes sense or not.

Screen Shot 2015-09-18 at 12.39.03 PM


Does that make Yeezy an all-the-more interesting candidate for Presidency? Seeing the flak Conservative editors such as Cathy Horyn gave him, we definitely think he deserves to stir the debate on the bigger stage of politics where bright minds like Donald Trump can fire shots at him with all the shameless racism involved.

KENZO gregg araki

“Here now”, by Gregg Araki for KENZO

Share the love

It’s unbelievable how Kenzo is now a visionary compared to its competitors. While a lot of brands keep doing the same old boring ads, highlighting bored models in a bored black and white city, or sometimes showcasing some celebrities du moment, Kenzo dares to highlight a short-documentary led by one of the icons of gay and lesbian culture.

Nous avons fait appel au réalisateur américain Gregg Araki, un des pionniers du cinéma indépendant gay et lesbien, pour …

Posted by KENZO on Sunday, 6 September 2015

yeezy kany west

Yeezy, SEASON 2, is coming

Share the love

A hardcore developer matching a hardcore brand…enjoy the only info we go in the code:

________ ____ __________ ____ |__ \
/ ___/ _ \/ __ `/ ___/ __ \/ __ \ __/ /
(__ ) __/ /_/ (__ ) /_/ / / / / / __/
/____/\___/\__,_/____/\____/_/ /_/ /____/ x ϟ made in brooklyn





















Hana Tajima x Uniqlo: modest fashion with spirited designs

Share the love

On 3 July 2015, UNIQLO launched a special modest wear collection, elaborated in collaboration with designer and fashion magician, Hana Tajima. The UNIQLO X Hana Tajima Collection is available exclusively at UNIQLO 313@Somerset and the online store.

We had a chance to meet and interview Hana Tajima in 2013, when she declared that “there has been a reawakening of personal creative expression in young Muslim women“.

In line with UNIQLO’s LifeWear concept, the collection is designed to meet the needs of women who value comfortable and relaxed wear.

“The Hana Tajima collection is an extension of our LifeWear concept in making fashionable, high quality products for all to wear, while enhancing their lifestyle at the same time. We worked with Hana to determine what would be internationally appealing while keeping to the concept of modest wear. We are thrilled with the results of this unique collaboration which produced a desirable collection that does not sacrifice style for utmost comfort!”

Mr. Taku MORIKAWA, Chief Executive Officer, UNIQLO Singapore

This inaugural collection takes inspiration from an international approach in appreciation of diverse culture and style. There’s also a certain focus on technology for this range of outfits; for instance TENCEL, “a soft, botanically derived, wrinkle-resistant fiber is also used, as well as AIRism, which is a quick drying, odour minimising fabric which was developed by Uniqlo in collaboration with Toray“.

Modest fashion: challenging conservative rules

It’s been written everywhere that modest fashion target conservative young Muslims. To my mind, it’s somehow wrong; in a recent documentary on the BBC “Hight Street Hijabis“, we follow YouTube sensation Nabiilabee with her friends, discussing about modest fashion, religion and lifestyle. It’s far more complex than just a style for religious people; actually, in this documentary, Nabiilabee is facing Fatima Barkatulla, Islamic Scholar and Director of Seeds of Change Women’s conference, who warns V-loggers of pushing the limit of fashion vs faith.

“Hijab is an act of worship”

A real generation divide who doesn’t want to be dictated what one’s faith is about. The group of young women all have a different definition of what “modest” means: is it ok to have bright colours or not? What’s the normal size for a modest shirt?

And actually, the only consensus is to mention that “modest” is more a lifestyle than a set of outfits: at the end, it’s all a question of attitude towards others and life than any mandatory guideline.

uniqlo hana tajima collaboration modest fashion



New Brand To Watch – Bazar-14

Share the love

BAZAR-14 is an independent British label launched in 2014.
Taking inspiration from Russian youth and thug culture – the signature Cyrillic-street handwriting and bold geometric aesthetic has become instantly recognisable.
BAZAR-14 has become unique in its uncompromising facelessness, challenging the status quo amongst emerging British menswear brands to rely on a designer ambassador.

Quickly establishing a high profile customer base it has been consistently supported by urban talent emerging artists including A$AP Rocky, Rihanna, Skepta, Wiz Khalifa, Lil Wayne, Drake, Wiley and A$AP Ferg amongst others.




Inbox : Colette x Fricote, Sperry x YMC

Share the love

Indie french brand OLOW has invited illustrator Jean Jullien (also famous for his #jesuischarlie sketch) to co-produce a limited edition tee-shirt about gastronomy. Food and Design expert magazine Fricote is of course in the mix, supporting the launch of the tee at Colette. The artist will attend to the launching event on June 22nd at the unmistakable concept store, rue Saint-Honore.



While one of our favorite brands – Band of Outsiders – is folding, other youthful preppy and heritage brands strike alliances to keep the style alive. We received a note about this interesting Sperry x YMC collaboration.




JORD Wood Watch Delmar closeup 2

JORD Wood Watch review: pleasure for the eyes and for the skin

Share the love


When it comes to watches, men are extremely demanding. It’s probably one of the few accessories we dare to wear.

A watch is highly personal; an immediate contact with our skin. An object we like to see changing with time, with our special moments. A companion of our love, encounters, meetings, pains and hopes.

So, when JORD suggested a review of their wooden watches, I was initially very surprised. Wood? And watch? How is that even possible. And actually, few other bloggers had already expressed a positive opinion on that matter.

I can now confess: they were right.
JORD Wood Watch Delmar closeup

The wood of the Delmar model is extremely comfortable. It’s very light, gives a non-aggressive look and feel to your daily outfits. I also love putting my watch out of my wrist on my desk when I work. It’s a very nice and elegant object, which can totally match a nice Moleskine. I also like the fact it’s pretty similar to the design furniture we have in our loft, made of recycled wood and garment.

JORD Wood Watch Delmar watch

The display is very clear; despite a pretty big surface for this model, it doesn’t seem “bling”.

JORD Wood Watch Delmar


I also like the fact that this kind of watch can go vintage pretty well. Wood tends to change its colour with time, and will later give this little something that makes your object and its history really yours.

Watches Made From 100% Natural Wood by JORD


Inbox: Billtornade, Marguerite et Julien, and Armor Lux

Share the love

In our inbox this week, were found three intriguing news.

First is a neat lookbook from the menswear brand Billtornade, exploring for next FW15 a minimal and raw vibe much along the lines of cult brand A.P.C. – which is why it caught the eye of our loyal Petit New Standard user Vu Quan.

Screen Shot 2015-05-18 at 5.36.35 PM

Second is a reminder that french cinematographer Valérie Donzelli is dropping a sulfur bomb at Cannes Festival this year. The film is called Marguerite & Julien, and tells the gripping and peculiar story of a brother and a sister loving each other “too much” and confronted by society, and deciding to run away. We love french cinema when it tackles borderline stories like this, guessing one’s smart enough to be his or her own moral judge.


Last but not least, we learn of an interesting collaboration that one could call the fashion Avengers of Normandy. French-made knitwear specialist Armor Lux teamed up with trends bureau Nelly Rodi (the S.H.I.E.L.D of fashion industry?), long-time lone gunwoman agnès b., and the city of Deauville to present a special collection referencing the city’s particular lifestyle.

Screen Shot 2015-05-18 at 5.45.34 PM

Screen Shot 2015-05-07 at 2.50.21 PM

Inbox: Patek Philippe, Cîroc, Mercedes-Benz

Share the love

This week in our inbox landed three pretty fancy pieces of news.

First was a recap of Mercedes-Benz Fashion Engagement manifestation at Hyeres Festival. Sponsoring an exhibition called “The Formers”, the brand invited designers having participated in the past 30 years of the Festival to show their collections.

Among them were Steven Tai, Satu Maaranen and Roshi Porkar.

oshi Porkar, Satu Maaranen and Steven Tai (credit: Filep Motwary © Villa Noailles)
Roshi Porkar, Satu Maaranen and Steven Tai
(credit: Filep Motwary © Villa Noailles)


Meanwhile Patek Philippe is putting on a major exhibition at the Saatchi Gallery in London from 27th May-7th June. Yet another luxury brand committed to showcase their craft and expertise to the public. Value is in the product, as we say. Among the highlights, maybe the Grand Complications Room which will showcase the most sophisticated mechanisms in the world. Watchmaking geeks assemble.

The Grand Complications Room @ Saatchi Gallery / Patek Philippe Exhibition
The Grand Complications Room @ Saatchi Gallery / Patek Philippe Exhibition


Finally, all looking forward to the weekend, Cîroc shares a few recipes for summery cocktails. Our pick would be the SCÎROCO.

Follow these instructions:

Crush mint leaves in a glass to release their flavour.Half fill the glass with crushed ice and pour CÎROCand cranberry juice over. Top with more ice and garnish with mint and a grape.

Ingredients include:

60ml CÎROC Vodka

30ml Fresh lime juice

20ml Sugar syrup

Handful of mint

60ml Cranberry juice

Dark grape

Lots of crushed ice

Cocktail of the week
Cocktail of the week

Have a fantastic week!


Inbox: The Kooples Exhibition, a new Reebok tagline and ambitious designers.

Share the love

This week in our inbox, landed a few interesting pieces.

Keeping their focus on arty-ness of the brand, The Kooples chose to present their new Fall Winter 15/16 Collection under the higher pretext of an art exhibition at Gallery Marquardt, in Paris. Photography of 30 portraits of mixed-culture couples will be exhibited in a show called “Latitude, Attitudes”, from the 6th to the 14th of May 2015. The exhibition was previously on the roads, showing in New York City and Dubai.


In the age of superheroes named Iron Man and villains named Ultron, in the news where Cristiano Ronaldo and Lebron James are more often described as bionic men than athletes, Reebok chose to renew their tagline by launching a bold statement: “Be More Human”.

Last but not least, we also received a come-around email from a very young brand we criticized harshly a couple of years ago on the french blog. Their press release mentions “sportswear chic”, which means this deserves its very own article to follow, this wednesday.