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One of the world’s best parkour and free running athletes Marcus “Zyrken” Gustafsson from Helsingborg, Sweden is joining forces with the clothing and underwear brand, Björn Borg. Zyrken is known for his creative vaults and tricks with excellent acrobatic control.
Zyrken is a former gymnast that started his career in Parkour and free running when he was fifteen years old. He has been active for around ten years and runs the largest free running team in Sweden. Zyrken has been on the winner’s stand in most prestigious competitions in Parkour and Freerunning for the last 6 years. But what is Parkour actually?
“a holistic training discipline using movement that developed from military obstacle course training. Practitioners aim to get from A to B in the most efficient way possible.They do this using only their bodies and their surroundings to propel themselves; furthermore, they try to maintain as much momentum as is possible in a safe manner. Parkour can include obstacle courses, running, climbing, swinging, vaulting, jumping, rolling, quadrupedal movement, and the like, depending on what movement is deemed most suitable for the given situation.”
That’s interesting because Parkour, like skateboarding or aggressive in-line skating, tries to think differently elements from our daily lives: urban equipment, handrails, blocks. A natural match with fashion which tries to synthesise loads of cultural inspirations surrounding us.
The collaboration with Björn Borg runs as of July 1st, 2014. Previously this year, Björn Borg signed with Olympian freeskier Henrik Harlaut and Olympian speed skater Koen Verweij. Björn Borg will challenge Zyrken on a Swedish Mission later this year.
“We have followed Zyrken for a while and are amazed by his energy and skills. We immediately saw a great brand fit: Zyrken is both colourful and brave, just as the people who wear our products”, says Lina Söderqvist, Marketing Director at Björn Borg
A good move for the brand to set up more urban roots.