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What’s It Like to Work In The Fashion Industry? #BoF500

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Imagine interviewing some of the most influential people in fashion. And imagine if they were sitting in your office, for a bit. Sharing thoughts ideas, inspirations, eccentricity.

It’s now done. Fashion at Work, the new i-D film, supports the new #BoF500 rankings; on the platform, you can discover every day a new interview; we can’t wait for Alexandre de Betak one, on October 7.

Whether you like or hate Alexa Chung, Carine Roitfeld, Katie Grand, Renzo Rosso, Binx Walton etc. you can have a look at influential people.

Inspiring.

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55DSL x 686 Snowboarding Collection Launches With ‘Moshpit’ Short Film

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Denim, leather: the two elements of rock culture are still highly present in today’s minds. What if action sports roots could meet an imagery from 80s metal culture?

That’s the challenge that 55DSL and 686 figured out, with this brilliant collaboration. 686 exclusive infiDRY® waterproof fabric and 55DSL signature graphics are guaranteed to keep you rocking while on the hill at all times.

55DSL x 686 – Moshpit from 55DSL on Vimeo.

The campaign is shot by director Stephen Agnew, who is responsible for music videos for the likes of Drenge and The Vaccines, with the help of graphic artist Ruff Mercy (know for his projects for Disclosure and Mary J Blige).

As the guys describe:

The 55DSL x 686 ‘Moshpit’ video turns the gaze of ultra-slow motion cameras to a wild, un-hinged circle pit, set to doomy guitar riffs and reverb-laden drums. Shot in a South-London warehouse space, ‘Moshpit’ is an examination of what happens when bodies collide in the midst of the heaviest hardcore punk gigs – every detail from beads of sweat to rippling guitar stings are caught in super high-definition slow motion.

55DSL x 686

An interesting move for technical outerwear to explore fashion. We can only approve.

Discover the whole collection on diesel.com/55DSLx686

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Barbie Lagerfeld. You can’t stop Karl.

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Karl. Lagerfeld. Karl. Lagerfeld.

I’ve tried to hate him, seriously. I’ve tried and it can’t last very long.

Because Karl Lagerfeld is too much; he is. And it’s SO too much that it becomes attaching. That’s the same relationship I have with Barbie dolls. I’ve tried to hate them. And I’ve actually figured out how to make it last for at least 20 years. But now, imagining a world without this disproportionate pink absurdity might be weird. It’s part of pop culture; and as any object of pop culture, you have detractors and ambassadors. Pros and cons. Plastic pro, and dodgy cons. Fashion is about matchmaking, mismatching, misfitting. This new doll is part of the long history of fashion.

Even the name is a marketing coup. It’s not Barbie Karl. It’s Barbie Lagerfeld. It’s about mixing two brands, not personalities. It’s an arrogant then genius collaboration: people are not going to buy a creator or the iconic Barbie (who could recognize it’s a Barbie doll anyway): they will buy a state of mind. Again, genius.

The “Platinum-label Barbie doll” (we told you it’s TOO much) will be available through exclusive retail channels including; NET-A-PORTER.COM, select KARL LAGERFELD retail stores, TheBarbieCollection.com, and Colette in Paris. The worldwide retail launch is set for Monday, September 29, 2014. It costs between 200 USD or €200 Euro.

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Louis Vuitton Fall 2014 Men’s Shoe Collection: less is more

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Less is more with Louis Vuitton men’s shoe collection this season. Surfing on the “two-in-one” trend, shoes mix calf “leather on the front with richly colored glazed waxed calf leather on the back”.

An adequate match for impatient customers who can’t afford to bring 3 pairs in a 24-hour bag; it will obviously solve a market need for people between Hong-Kong and New York City.

 

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Lyle & Scott X Jonathan Saunders AW14: the film

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Lyle & Scott x Jonathan Saunders Autumn/Winter 2014 from Lyle & Scott on Vimeo.

We had already told you about the brilliant AW 14 collection of Lyle and Scott. The collaboration with Jonathan Saunders can now be shopped at Liberty, Present, Oki-Ni and Lyle & Scott online .

Why Lyle & Scott and Jonathan Saunders? Well, the brand answers that it’s one of the most natural mash-up ever:

The Scottish kinship is obvious and Saunders signature use of colour, pattern and graphic has a clear relationship with the brand 1960’s golfing heritage.

 

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French Connection: Never Miss A Trick

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What if fashion was a trickery? At the end, fashion tells one’s inner stories.

A bit like a magician, styling an identity is about sharing a tale; or leading audience to another corner.

That’s the creative idea behind “Never miss a trick” by French Connection, featuring magician Troy and model Camilla Christensen.

A poetic invitation to discover their Autumn Winter collection

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Marcus “Zyrken” Gustafsson x Björn Borg: streets as the never ending fashion playground

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One of the world’s best parkour and free running athletes Marcus “Zyrken” Gustafsson from Helsingborg, Sweden is joining forces with the clothing and underwear brand, Björn Borg. Zyrken is known for his creative vaults and tricks with excellent acrobatic control.

Zyrken  Bjorn Borg

Zyrken is a former gymnast that started his career in Parkour and free running when he was fifteen years old. He has been active for around ten years and runs the largest free running team in Sweden. Zyrken has been on the winner’s stand in most prestigious competitions in Parkour and Freerunning for the last 6 years. But what is Parkour actually?

“a holistic training discipline using movement that developed from military obstacle course training. Practitioners aim to get from A to B in the most efficient way possible.They do this using only their bodies and their surroundings to propel themselves; furthermore, they try to maintain as much momentum as is possible in a safe manner. Parkour can include obstacle courses, running, climbing, swinging, vaulting, jumping, rolling, quadrupedal movement, and the like, depending on what movement is deemed most suitable for the given situation.”

That’s interesting because Parkour, like skateboarding or aggressive in-line skating, tries to think differently elements from our daily lives: urban equipment, handrails, blocks. A natural match with fashion which tries to synthesise loads of cultural inspirations surrounding us.

The collaboration with Björn Borg runs as of July 1st, 2014. Previously this year, Björn Borg signed with Olympian freeskier Henrik Harlaut and Olympian speed skater Koen Verweij. Björn Borg will challenge Zyrken on a Swedish Mission later this year.

“We have followed Zyrken for a while and are amazed by his energy and skills. We immediately saw a great brand fit: Zyrken is both colourful and brave, just as the people who wear our products”, says Lina Söderqvist, Marketing Director at Björn Borg

A good move for the brand to set up more urban roots.

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Mercedes-Benz Fashion Film Spring/Summer 2015

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Mercedes-Benz teamed up with designer Haider Ackermann and directors Roe Ethridge and Andre Chemetoff to create an intriguing and fascinating fashion film starring Tilda Swinton and the Classe S Coupé. The film shows a cunning ensemble of character, wilderness and mystery. Fashion and automobile at their most special standard.

 

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Paul Smith celebrates World Cup with John Farnsworth #football #freestyle

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When Paul Smith commissioned the young British director  Oliver Hadlee Pearch and the talented football freestyler John Farnsworth to work together, the result is just awesome.

Paul Smith celebrates a summer of football with a short that takes a schoolyard kick-about to one of the designer’s most iconic shops in Notting Hill:

A nice wink to the world cup with a British twist. We hope we’ll seen smart moves like these in the next weeks.

 

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