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KENZO gregg araki

“Here now”, by Gregg Araki for KENZO

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It’s unbelievable how Kenzo is now a visionary compared to its competitors. While a lot of brands keep doing the same old boring ads, highlighting bored models in a bored black and white city, or sometimes showcasing some celebrities du moment, Kenzo dares to highlight a short-documentary led by one of the icons of gay and lesbian culture.

Nous avons fait appel au réalisateur américain Gregg Araki, un des pionniers du cinéma indépendant gay et lesbien, pour …

Posted by KENZO on Sunday, 6 September 2015


Hana Tajima x Uniqlo: modest fashion with spirited designs

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On 3 July 2015, UNIQLO launched a special modest wear collection, elaborated in collaboration with designer and fashion magician, Hana Tajima. The UNIQLO X Hana Tajima Collection is available exclusively at UNIQLO 313@Somerset and the online store.

We had a chance to meet and interview Hana Tajima in 2013, when she declared that “there has been a reawakening of personal creative expression in young Muslim women“.

In line with UNIQLO’s LifeWear concept, the collection is designed to meet the needs of women who value comfortable and relaxed wear.

“The Hana Tajima collection is an extension of our LifeWear concept in making fashionable, high quality products for all to wear, while enhancing their lifestyle at the same time. We worked with Hana to determine what would be internationally appealing while keeping to the concept of modest wear. We are thrilled with the results of this unique collaboration which produced a desirable collection that does not sacrifice style for utmost comfort!”

Mr. Taku MORIKAWA, Chief Executive Officer, UNIQLO Singapore

This inaugural collection takes inspiration from an international approach in appreciation of diverse culture and style. There’s also a certain focus on technology for this range of outfits; for instance TENCEL, “a soft, botanically derived, wrinkle-resistant fiber is also used, as well as AIRism, which is a quick drying, odour minimising fabric which was developed by Uniqlo in collaboration with Toray“.

Modest fashion: challenging conservative rules

It’s been written everywhere that modest fashion target conservative young Muslims. To my mind, it’s somehow wrong; in a recent documentary on the BBC “Hight Street Hijabis“, we follow YouTube sensation Nabiilabee with her friends, discussing about modest fashion, religion and lifestyle. It’s far more complex than just a style for religious people; actually, in this documentary, Nabiilabee is facing Fatima Barkatulla, Islamic Scholar and Director of Seeds of Change Women’s conference, who warns V-loggers of pushing the limit of fashion vs faith.

“Hijab is an act of worship”

A real generation divide who doesn’t want to be dictated what one’s faith is about. The group of young women all have a different definition of what “modest” means: is it ok to have bright colours or not? What’s the normal size for a modest shirt?

And actually, the only consensus is to mention that “modest” is more a lifestyle than a set of outfits: at the end, it’s all a question of attitude towards others and life than any mandatory guideline.

uniqlo hana tajima collaboration modest fashion


blonde redhead

AllSaints, Dripping by Blonde Redhead: a blend of beats, outfits and underground vibes

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Every morning, I walk through Commercial Street, where AllSaints Spitalfields faces a legendary pub, and a very sought-after fish-n-shop boutique. In the middle of this East London corner, you can smell leather, rock’n roll, and this thirst for more.

Actually, people wearing AllSaints clothing can’t be that bad; despite the mystic fuss around the brand these days; his godfathers keep the edgy traits, as this collaboration with Blonde Redhead illustrates. The 21-year long career of the trio demonstrates that AllSaints don’t invest in shouting stars but in talents who deeply mean something more. The latest album of the trio, Barragán (same name as Luis Barragán, known for his clean lines and raw materials) is a tribute to a dreamy art-punk, hypnotic music. Guitarist/vocalist Amedeo Pace, drummer Simone Pace, and guitarist/vocalist Kazu Makino bring us off tempo for a nice journey.



KAZU WEARS: Elm Leather Legging, £498, Elise Shirt, £138, Reya Blazer, £258 and Camden Boot, £158 // AMEDEO WEARS: Conroy Leather Biker Jacket, £358, Stove Chinos, £78 and Refute Crew T-shirt, £30

// SIMONE WEARS: Monceau Shirt, £118, Crow Cigarette Jeans, £88


More about Blonde Redhead:





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Is this the most boring fashion film ever?

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Chanel just released a video called Reincarnation, directed by You-Know-Who, featuring Happy Hat and Hot Brows (no, not Anthony Davis, come on!) as well as little Charlotte. Karl is name-dropping faster than Jay-Z now…

Here are three reasons to save 7:46 minutes of your day and skip this “buzzful” video showing Pharrell Williams and Cara Delevingne perform a contemporary musical number.

1) The intro scene looks like a cheap version of what Wes Anderson would have pulled as the most symmetrical and perfectly set back-travelling movement in the history of cinema.

2) Editing and framing gimmicks feel like borrowed from french and british tv shows. Meaning too many close-up shots of unseasoned comedians (maybe a play to make the most of the money put into them famous faces?), and hazardous cuts.

3) And maybe what will be remembered as the most anecdotical piece of musical work from Pharrell Williams. Let’s admit the CC loop gives it a groove, but the overall commissioned track sounds like Christmas music for a mall somewhere in Vermont.

You don’t believe us? Suit yourself, here is the most boring fashion film ever.


barbour archive

The Barbour Archive: when a brand teaches us why their products matter

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I need to confess: I am not particularly the typical Barbour customer. Because intuitively, it does not fit my own style, my identity. And because I’ve been exposed to a lot of communications that are not promoting diversity and mash-ups. So when we received this morning a message from the PR department about their mysterious archives, it was like a shock.

I’ve suddenly realized that Barbour is far more diverse than I thought. Margaret Barbour taking the lead in 1968 after the death of her husband and how she managed to get, in 1974, a first Royal Warrant.

A focus of 2007, when the Barbour made its mark as a festival stalwart when Lily Allen, Alex Turner of the Arctic Monkeys, TV presenter Alexa Chung and Peaches Geldof . Or when the Barbour achieved to reach a level of standard in any fashion wardrobe, as the Burberry trench can be.

The last years have been very rich in terms of widening what Barbour has to say; more feminine designs, more emphasis on collaboration with pop culture blog-busters like Pantone.

Run to The Barbour Archive: it’s an exquisite breakthrough into a brand new world.


Louis Vuitton Celebrating Monogram Creative Story

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We’ve been following a lot the last developments of Louis Vuitton as we know the brand is trying to rejuvenate what used to be its creative magnificence before 2010.

Louis Vuitton has started a new celebration of the classic Monogram.

“It is within this context that Louis Vuitton’s ‘Celebrating Monogram’ project appears this year. It is a collection of works that shows the distinctly personal side of the Monogram; re-presenting something we think we all know in an extraordinary, individual and idiosyncratic way. Six creative iconoclasts – the best in their individual fields – who blur the lines between fashion, art, architecture and product design, have been given carte blanche to dictate and make whatever they see fit in the patterned canvas.”

In the video below, photographer Jennifer Livingston creates a special campaign for Rei Kawakubo’s creation with model Saskia de Brauw.

The result is impressive. we can actually be “taught” with this sort of contents. The emotional impact is of course brilliant. And for whoever knows a bit about Comme des Garçons magician, it might make sense…

Anyway, enjoy the video and don’t hesitate to share your views!

A holy matter: the #LouisVuitton #CelebratingMonogram Collection by Rei Kawakubo through the eyes of Jennifer Livingston.

A photo posted by Louis Vuitton Official (@louisvuitton) on


In a less “fashion luxury” interpretation, we adore Cindy Sherman by Johnny Dufort’s interpretation. Clowns challenge badges and stickers on the monogram. It reminds us a Sundance film.

cindy sherman louis vuitton

Give us more, Louis Vuitton!


What’s It Like to Work In The Fashion Industry? #BoF500

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Imagine interviewing some of the most influential people in fashion. And imagine if they were sitting in your office, for a bit. Sharing thoughts ideas, inspirations, eccentricity.

It’s now done. Fashion at Work, the new i-D film, supports the new #BoF500 rankings; on the platform, you can discover every day a new interview; we can’t wait for Alexandre de Betak one, on October 7.

Whether you like or hate Alexa Chung, Carine Roitfeld, Katie Grand, Renzo Rosso, Binx Walton etc. you can have a look at influential people.


55DSL x 686

55DSL x 686 Snowboarding Collection Launches With ‘Moshpit’ Short Film

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Denim, leather: the two elements of rock culture are still highly present in today’s minds. What if action sports roots could meet an imagery from 80s metal culture?

That’s the challenge that 55DSL and 686 figured out, with this brilliant collaboration. 686 exclusive infiDRY® waterproof fabric and 55DSL signature graphics are guaranteed to keep you rocking while on the hill at all times.

55DSL x 686 – Moshpit from 55DSL on Vimeo.

The campaign is shot by director Stephen Agnew, who is responsible for music videos for the likes of Drenge and The Vaccines, with the help of graphic artist Ruff Mercy (know for his projects for Disclosure and Mary J Blige).

As the guys describe:

The 55DSL x 686 ‘Moshpit’ video turns the gaze of ultra-slow motion cameras to a wild, un-hinged circle pit, set to doomy guitar riffs and reverb-laden drums. Shot in a South-London warehouse space, ‘Moshpit’ is an examination of what happens when bodies collide in the midst of the heaviest hardcore punk gigs – every detail from beads of sweat to rippling guitar stings are caught in super high-definition slow motion.

55DSL x 686

An interesting move for technical outerwear to explore fashion. We can only approve.

Discover the whole collection on

barbie lagerfeld 2

Barbie Lagerfeld. You can’t stop Karl.

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Karl. Lagerfeld. Karl. Lagerfeld.

I’ve tried to hate him, seriously. I’ve tried and it can’t last very long.

Because Karl Lagerfeld is too much; he is. And it’s SO too much that it becomes attaching. That’s the same relationship I have with Barbie dolls. I’ve tried to hate them. And I’ve actually figured out how to make it last for at least 20 years. But now, imagining a world without this disproportionate pink absurdity might be weird. It’s part of pop culture; and as any object of pop culture, you have detractors and ambassadors. Pros and cons. Plastic pro, and dodgy cons. Fashion is about matchmaking, mismatching, misfitting. This new doll is part of the long history of fashion.

Even the name is a marketing coup. It’s not Barbie Karl. It’s Barbie Lagerfeld. It’s about mixing two brands, not personalities. It’s an arrogant then genius collaboration: people are not going to buy a creator or the iconic Barbie (who could recognize it’s a Barbie doll anyway): they will buy a state of mind. Again, genius.

The “Platinum-label Barbie doll” (we told you it’s TOO much) will be available through exclusive retail channels including; NET-A-PORTER.COM, select KARL LAGERFELD retail stores,, and Colette in Paris. The worldwide retail launch is set for Monday, September 29, 2014. It costs between 200 USD or €200 Euro.

barbie lagerfeld