Hit Bag: daily fashion fix

Fashion in society & minds by the Boulevardiers

Brand content

Thursday, May 23rd, 2013

ALLSAINTS FILM: New music city

ALLSAINTS has just announced the launch of their film division. Multiple projects will be produced each year, from music, style, to city life. Young innovative filmmakers will be promoted and supported by ALLSAINTS under the supervision of brand’s creative director, Wil Beedle. And we’re glad to discover “New Music City”, a documentary about the burgeoning

Tuesday, May 21st, 2013

The Story of the 501® Jean: 140 years of quest for progress

Levi’s is one of Lilzeon’s favorite brands. Because there’s a daring and ambitious communication; because there’s a rough and engaging approach; and because his brother always wears 501. They’re celebrating 140 years of 501 stories. And we...

Tuesday, May 21st, 2013

Canon wants to bring power to your next step (and why it’s interesting for fashion lovers)

Canon has just revealed a new EMEA campaign; we like the core message of the ads: it’s not about taking pictures, it’s about MAKING them. With Instagram, it’s true that we may have lost sometimes the required...

Saturday, May 18th, 2013

Sisley Live from Paris with Georgia May Jagger & Josh McLellan

We like Sisley: it used to be the brand you could discover in the top floor of Benetton shop; and most of the time, good surprises happen. Olivier Zahm helped the brand for their Autumn/Winter campaign and...

Friday, May 17th, 2013

“The Road to Coachella” starring Kate Bosworth for Topshop

Kate Bosworth, who sang Winter Wonderland for Topshop’s winter campaign, is back but with a twist of summer this time. “The Road to Coachella”, directed by Michael Polish, showcases California’s Mono Lake. A good inspiration for any...

Saturday, May 11th, 2013

Adidas: quick ain’t fair challenge in Washington DC this Saturday

John Wall, Damian Lillard, Jrue Holiday and A$AP Rocky gave us a lesson with “Quick Ain’t Fair,” the new TV ad for the Crazyquick basketball shoe. Tjos afternoon in Washington D.C., fans could win the Wall edition...

Friday, May 10th, 2013

H&M in Miami with fixie scene

Brands like H&M keep their exploration of subcultures. This time, in Miami, we hang out with the fixie addicts. Ride on. This is the natural follow up of H&M collaboration with Brick Lane Bikes. Spotted!Breaking news, amazing...

Tuesday, May 7th, 2013

H&M’s rock festival collection: now available, are you ready to rock?

The highly expected H&M’s rock festival collection is now available in selected stores and online now. With H&M Loves Music, the brand has now an inspirational and global social programme. The collection is interesting: rain poncho, wild...

Sunday, May 5th, 2013

Free People: “Roshambo: Rock”

Free People keeps inspiring the 20-something women with a new short film: “In Roshambo: Rock, we go back in time to uncover a piece in Sheila and Chris’s relationship history before they were reunited so serendipitously on...

Friday, May 3rd, 2013

Grey Goose Iconoclasts of Taste: learning how to enjoy our senses

Grey Goose, the Bacardi-owned brand of vodka, which is produced in France (cocorico!) has just revealed a new programme called “Iconoclasts of Taste”. The idea is that three visions that seek to change the way we experience...