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New Brand To Watch – Bazar-14

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BAZAR-14 is an independent British label launched in 2014.
Taking inspiration from Russian youth and thug culture – the signature Cyrillic-street handwriting and bold geometric aesthetic has become instantly recognisable.
BAZAR-14 has become unique in its uncompromising facelessness, challenging the status quo amongst emerging British menswear brands to rely on a designer ambassador.

Quickly establishing a high profile customer base it has been consistently supported by urban talent emerging artists including A$AP Rocky, Rihanna, Skepta, Wiz Khalifa, Lil Wayne, Drake, Wiley and A$AP Ferg amongst others.



Pindrop fashion week london where to go where to eat where to get wifi

London Fashion Week SS15: where to go, where to eat, where to party, where to get free wifi?

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In few weeks, London Fashion Week is back. Amazing designers in the beautiful city.

It’s now the 4th time we’re going to attend some of the shows. And let’s face it: most of the tips we read are not exactly what we were looking for.

Basically, we had few bad experience:

  • desperately looking for food at Somerset House: queuing for 1 hour to get something ridiculously small. Realizing that we also need to have a pastry not to collapse
  • trying to leave Somerset House. Ending at Prêt à Manger. And crying
  • expecting to party @ The Box. And finally at 11pm, realizing that it’s too late and that you’d rather go back to the hotel and watch a cool series instead of attending party with PR agencies (no offence thus)
  • looking for free wifi; finally relying on 3G to send your 1Go photos

So here’s our unconventional list of tips and tricks, and cool places, created with Pindrop.

Share your thoughts! And click on the picture to access our list.

Pindrop fashion week london where to go where to eat where to get wifi



Christopher Kane SS15

Why London is the Capital of Menswear

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These past few years have seen the rise to glory of a long-underestimated and underserved market: Menswear. With a boost given by the street culture generation now on the chase for looks and design, it’s never been more exciting to be a man in fashion.

But there is a tip to the spear and it is called London (UK).

While the British Fashion Council once again sets up a platform for creativity and business called London Collections: Men – bringing together names including Jonathan Saunders, Christopher Kane, Alexander McQueen, JW Anderson, Katie Eary, Tom Ford, Moschino, YMC, Topman and Lyle & Scott; one can not be surprised when this is the proud land of Paul Smith and the mean streets of modern Tailoring.

Furthermore, who could doubt menswear would find its energy on a market where online concept-stores such as Oki-Ni, LN-CC or Endclothing have thrived in the past few years.

London like no other place is encompassing everything that inspires the modern man: a desire for excentricity mixed with extremely codified formality. The geek generation finds its closet ready for a revolution – fashion can be optimized for efficiency with creativity. Rest of the world, behold. The times of Daddy’s preppy or douchey style is over.

Christopher Kane SS15
Christopher Kane SS15
erdem catwalk

London Fashion Week AW14 – Under the Spotlight

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It’s the fashion event that you must pencil into your calendar – of course it’s London Fashion Week. From Somerset House to Kensington Gardens, the streets were filled with fashion bloggers, journalists, socialites and the press who were all fortunate enough to get the first peek at the latest collections – I happened to be one of those lucky few!

On Monday, I set off to the beautiful Somerset House and saw the latest line by M&S who are aiming to bring out the ‘Best of British’. The scene was a simple, minimalist background with a ladder, chair and desk – an unusual set, but it did bring out the best of its 60’s-esque bold coloured swing coats and shift dresses.


I later went to a dim lit, carpeted car park behind Selfridges to see the latest line by Erdem, which was my favourite of the day. Erdem illustrated a mix of contrasting textures such as patent leather on crochet with subdued splashes of gold, grey and scarlet. To put it simply like The Fash Pack have quoted, it was ‘the type of collection that dreams are made of.’  With a revamped version of Heart of Glass by Blondie, the scene was buzzing with an edgy femininity. Simply amazing.


With the spotlights shining on their scraped-back hair, David Koma was the final show of the day. His collection highlighted bold purples and dark greys, with the clothes structured in sharp cuts and finishes. Again, it was a very minimalist, bright lighted scene to emphasise what Koma had to display.

david koma

There is nothing quite like being a part of the camera flashes and loud voices. David Koma and M&S both displayed lovely collections, but the aura was exactly how I imagined a fashion show to be, therefore I wasn’t taken aback. However, Erdem was the stand-out as its unpretentious setting was revamped into an electrifying setting – it was just a shame that it was over so quickly.

jourdan dunn topshop unique aw14

TOPSHOP Unique AW14: the tomboy wanting to be pretty

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Oops, Topshop did it again. Yesterday, the Tate Modern’s Turbine Hall was hosting another interesting performance of the 50 years old brand. And the design of the show is very similar to the essence of TOPSHOP: few rows downstairs with happy few (including me haha) and upstairs, a crowd of fans with smartphones ready to shoot, basically on a bridge.

The collection is going to work: a mix of tailoring fabrics and mohair; a lot of street influence (MIA was attending the show) and less an attempt to copy big designers (last year, some observers mentioned the fact that the catwalk presented a collection which was not really what Topshop is about: this year, this “mistake” is not here). Tattoo motifs try to challenge flowers; and the quality of materials is definitely here.

JiHye Park for TOPSHOP

The soundtrack was all about female power. Beyoncé’s very own who runs the world? GIRLS  was of course buzzing (as usual). As Topshop declared, this season is all about the girl (…) the soft girl wanting to be tough, the tomboy wanting to be pretty.

Oversize clothes were not the only originality: more formal suits were in the show but with a twist of blueish motifs.



LC.M report: Savile Row with a twist of modern street roots

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Oh dear. I am jealous of London-based designers; what could appear as a fashion sacrilege, precisely mixing high-end & sophisticated menswear designers with Topshop consumers, has – again – been achieved with brio and success. Because London has understood more than any other city (listen, Italian and French maestros…) that fashion weeks  are cultural – and then popular – amplifiers.

Considering that, it’s not a surprise to realize that Radio 1 DJ Nick Grimshaw has been appointed ambassador for the menswear catwalk showcase,  while the the Museum of London is hosting an interesting exhibition called The Anatomy of a Suit.

So what do I keep from the first days of #londoncollectionsmen ?

First, Gieves & Hawkes revolutionary global positioning that its creative director – Jason Basmajian – sums up  in FT:

“I love the country colour palette worn in the city,” he says, “to me it’s quite urban.”


The brand reboots the vision of tailoring, and it’s a good news to attract emerging market to the art of good shapes and good cuts…

Gieves & Hawkes

We can’t forget the daring collection by Lou Dalton; it’s not only because we love everything that Open Ceremony spots (they’re stocking her label, just to say…), but her working-class roots were one more time transformed and diffused in her creation. She shares with us the story of a boy who worked on her grandmother’s farm in Shropshire. A guy with hands-in approach who apparently had probably a roaring life after work.

lou dalton pre fall 2014

The other interesting trend is the growing place of the Chinese and Asian scene in London. Xander Zhou and “his highness” collection plays with the imagery of young graduates with a touch of what might called Scandinavian / Korean blackness. A deconstruction of traditional shapes which will appeal to a lot of consumers…

xander zhou fall 2014

I’m not going to talk about James Long , as you already know our fascination for him. Same story for Saunders, and there’s already plenty of articles about his collection; read Alex Fury‘s thoughts, it’s really worth it.

Finally, my candy-crush is for Astrid Andersen; it’s not really a sportswear collection, nor a non wearable piece of art…it’s more something we might call cool fashion, aka clothes you can wear casually, but with a glimpse of original tailoring. A bit like if Nike had finally met Jonathan Saunders, so to say.


London, well done, I love you.


jacuzzi club

The Jacuzzi Club, starting this Monday at Corbet Place

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What if there were few Jacuzzi spas in one of the iconic night spots of London?

This fantasy now comes true starting from Monday, at Corbet place. The Jacuzzi Club is opening and offers a pop-up hydrotherapy education centre, yoga classroom, Alpine bar and music venue all rolled into one. A great fun in which we’re involved with RE-UP agency!

Check the list of events, to attend the future of water-based wellbeing, try out the very latest Jacuzzi ® spas – and catch some great live music from performers as varied as French For Rabbits, The Dancing Years, Jack Cheshire and SIXTOES. It’s a whole new generation of architects and designers who will be joining other creative talent to explore the future of hydrotherapy. For instance, a session called “happy hotels explained”  will explore new “sensory” experience with:

  • Design (Deema Sahyoun – InD Creations)
  • Colour (Karen Haller – Karen Haller Colour & Design)
  • Scent (Louise Bloor – Louisde Bloor Ltd – indepedent perfumer based in London)
  • Sound (Chris Gunton – CGA Integration)

Spread the word and book your tickets asap! You can follow The Jacuzzi Club on Twitter & Facebook.

pete sorens

An interview with Camille Hourdeaux, AD for Pete Sorensen, on real design and real life

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PETE SORENSEN is launching its first London private sale on Saturday 26 and Sunday 27 October 2013 from 3PM to 7PM in their new showroom at 86 Notting Hill Ladbroke Grove, London W11 2HE (to be on the guest list, drop an email to ). Their new hand made collection is a superb rethinking of shoes. We had a chance to interview Camille Hourdeaux, Art Director of Pete Sorensen to know more about this brand…

 Pete Sorensen: what’s in a name?
We chose a Northern name because we love the Scandinavian lifestyle. We like their creating process, the clean lines of their design. We try to remember that when we create our shoes.
pete sorens 2
The baseline is “hand made design for feet”: do you consider that feet are not enough considered by fashion designers?
Except brands which release more than 50 styles each season, I don’t think the shoes are depreciated.
At Pete Sorensen, we have no standard approach, the shoe is considered as a design object. Each model is hand-drawn, each prototype is tested many times, we study the aesthetics and comfort. and only then, we validate the model. We have also a small collection which includes models of the ideal male locker room. Some of our models are sustainable so that the customer can find the model that he likes from one year to another.
How do you start your creative process?
When we are drawing our shoes, we give a special attention to clean lines and perfect curves. Less is more and perfect shape could be a great definition of PETE SORENSEN’s obsessions. We want that each model has its own and strong personality to appear like an obvious one.
Menswear and men’s style tend to be more and more sophisticated: how do you “teach” men about fashion?
Consider clothing and shoes as objects in their own right. We have to learn to use fashion and make sustainable purchases and buy quality things that have a real design and real life. Not things without real work with a limited lifespan. To my mind, men have less effort to provide than women.They are less versatile and they know best what suits them.What can we wish you?As we are opening a private showroom in London Notting Hill, We hope that the English will appreciate our shoes so that our French customers. We love London so much!

philips party london fashion week casa negra

The beat goes on at London Fashion Week with Philips Fidelio M1

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Yes, London Fashion Week happened; a very different edition from last year: less access for bloggers, a mix of teenage brands and more established ones trying to pimp. Well, I guess that this time, the most interesting shows were outside Somerset House. Fair enough, as a lot of massive events happened around the traditional program.

Philips offered us a great Fidelio M1 to keep the good vibes banging and kicking. A chic and comfy accessory that we’ve carried with love and delight.

Here are some pictures from Topman x Black On Black AFTER PARTY, hosted by Shorebitch at Casa Negra. An impressive line-up:

DJ Cable (DMC World Champion)
You Need To Hear This Dj Zara Martin
Bill & Will
Miguel Dare
Mem, @YNTHT_UK, #YouNeedToHearThis