Page 1
superdry selecao

Superdry Varsity Track t-shirt: London inspiration (and win a T-shirt!)

Share the love

Superdry men’s Varsity Track t-shirt is inspired by classic college sports design. And as a former UCLA student, it reminded me great memories. Learning to play “American football” (while we were supposed to play “soccer”, uh!), chilling down the dorms with great folks from all over the world. Doing some sports, 24h/7.

So when Superdry asked us to do a product review, we said yes! Oh and between: you can win one t-shirt if you comment and explain who was (or is) your favourite mate at College!

superdry selecao 3

The famous Superdry men’s Varsity Track t-shirt, some vintage Nike sneakers, few accessories for a good session..

superdry selecao 2

Detail of the box.


superdry selecao 5

Sunset in London: track & field changed a lot as you can see. The crew neck t-shirt features a rubberised chest print and is finished with a three-colour Superdry logo tab on the sleeve. And the quality is pretty high, so expect to keep for a very long time!

Levis Modern Frontiers iconic 501

Levi’s Modern Frontiers: a reinterpretation of Bert Berns and his BANG Records

Share the love

In 1965, a guy called Bert Berns launched his own records company called BANG Records with his partners from Atlantic Records: Ahmet Ertegün, Nesuhi Ertegün and Jerry Wexler (aka Gerald). When Levi’s asked me to try to copy a Style Icon, I first thought about James Dean…but seriously, the icons who could really make sense today would love our “slashers” generation.

Oxford Street baby © Flavie Trichet Lespagnol

We have a DIY attitude: we are part time musicians, part time marketers. part time desperately looking for a new quest. We gather with other bunches of people. We dream, we fight. We want to make a difference.

I think that if Bert was 20 something today, he would try to launch a modern version of BANG records. It would probably have a social good layer. But there would be rock’n roll, pretty girls dancing with pretty boys, beats and open spaces. We would have more or less the same playlist: “I Want Candy” by The Strangeloves, “Hang on Sloopy” by The McCoys, “Brown Eyed Girl” by Van Morrison, and “Solitary Man” by Neil Diamond. But there will also be some new electronic inspirations. There will be British influences meeting K-Pop.

© Flavie Trichet Lespagnol

Levi’s 501 is part of this history of people who tried to DO something. It’s rare when a piece of clothes is so much connected to so many individual movements.

I hope you liked this tribute to BANG Records.


LevisLogoFor more than 140 years, the Levi’s® brand has been equipping pioneers with the clothing they need to “Go Forth” and explore the modern frontier. From 501® jeans to the trucker jacket and western shirt, Levi’s® Fall 2013 collection features iconic clothing reinterpreted through a modern lens for today’s pioneers

Disclosure: Compensation was provided by Levi’s ® via Glam Media. The opinions expressed herein are those of the author and are not indicative of the opinions or positions of Levi’s ®

philips party london fashion week casa negra

The beat goes on at London Fashion Week with Philips Fidelio M1

Share the love

Yes, London Fashion Week happened; a very different edition from last year: less access for bloggers, a mix of teenage brands and more established ones trying to pimp. Well, I guess that this time, the most interesting shows were outside Somerset House. Fair enough, as a lot of massive events happened around the traditional program.

Philips offered us a great Fidelio M1 to keep the good vibes banging and kicking. A chic and comfy accessory that we’ve carried with love and delight.

Here are some pictures from Topman x Black On Black AFTER PARTY, hosted by Shorebitch at Casa Negra. An impressive line-up:

DJ Cable (DMC World Champion)
You Need To Hear This Dj Zara Martin
Bill & Will
Miguel Dare
Mem, @YNTHT_UK, #YouNeedToHearThis

lilzeon bershka faguo

Collaboration with Bershka and FAGUO shoes: back to school with ethics and education my friends!

Share the love
Fashion is changing. London Fashion Week and #NYFW demonstrated – again – the rising importance of highstreet and e-commerce brands.
A sort of back to basics: what should I wear? What’s the impact of my consumption? How to mix ideas and clothes?
Highstreet brands (we consider ASOS as a virtual highstreet brand at the end…) influence big names: we see a sort of democratization of fashion, which meets a sort of fuss for ethics.

The new “Made in Italy” collection by Bershka is pretty surprising: shapes are tailor-made. Quality is here. The brand teaches us why we should love certain types of designs. In the meantime, we’ve met FAGUO. And we caught their insights on this new fashion…

Faguo has just released a new capsule collection with agnès b. and in the meantime you’ve been selected by Unibail-Rodamco for their Grand Prix: does ethical fashion become the new normal?
I think that before talking about ethics, big brands like agnès b. or Unibail are looking for dynamics. These vibes come when they partner with young brands, which generate some buzz. It’s a way for brands like us to uplift thanks to their maturity and their experience. Ethics probably influences them, but it’s more a standard that we apply to our ourselves.
How can we teach consumers to buy “better”?
Through a certain soft power. We’re not Green ayatollahs. We’re just trying to rise awareness for our consumer. When he buys some FAGUO shoes, he plants a tree (he can get more information on our digital map), and he knows our carbon footprint.
This emergency for a more responsible world, is it something that is really shared worldwide?
Responsibility is a key word for our generation. It’s global, even if we don’t use the same triggers. We’ve written this goal in our brand DNA. Every morning we ask ourselves: how to change and how to make the world a better place?


Parka Bershka

Jacket Bershka

Shoes Faguo

T-shirt vintage

Denim (flee market)

Photos by Thien Nguyen.


L1212 Lilzeon 3 v blog

Lacoste L.12.12 polo x Boulevardier: Brick Lane style

Share the love

Everybody in France has a story with Lacoste L.12.12 polos. And it started in 1933, just imagine how many family stories you can get.

I remember my dad wearing one when he was playing tennis with my brother in the 80s. It was a special moment for both of them: a certain attitude, elegance in sports. Wearing Lacoste was about sending messages: you were part of something.

These polos were sorted & picked with a lot of attention: it was not any polo but THE polo that needed to be perfect for the next event.

The brand has changed a lot, and the fan-base has reached new territories: streetwear, hip-hop, casual chic tribes. But the myth keeps rocking.

L1212 Lacoste Lilzeon v blog

L.12.12 is a mysterious code: it’s actually a proof of quality. L refers to Lacoste. 1 to “Petit Piqué” Cotton. 2 to the short sleeves model. And the last 12 to the prototype number chosen by René Lacoste. When you see the Crocodile stitched on your polo, you know it’s going to last.

certificate lacoste L1212

We decided to shoot our tribute to L12.12 in Brick Lane, London. Because it’s a gateway between street culture, boho tribes and worldwide influences. As Lacoste brand, Brick Lane changes a lot: new sorts of people, new stories; but still an inheritance of the people who made this neighborhood.


Lilzeon wears Lacoste L.12.12 polo, from Lacoste Boutique on Madison Avenue, Religion hat, ASOS denim and Urban Outfitters slippers.

Photo: Thien Nguyen



VQ’s Outfit: Professional Blogger

Share the love

Strike a pose. Change outfits everyday. Shoot your H&M look then bring it back for refund, buy again, shoot again. That’s how one could imagine the life of a fashion blogger. Ours is not like that. Here’s my first step into the world of the self-shot bloggers. I’ll browse you through my closet regularly, for fun, and sometimes to prove a point. Today’s point: fashion bloggers also go to work.

Outfit: A.P.C. Hat, S.N.S Herning Knit, Commune de Paris Shirt, A.P.C. Pants, A.P.C. Derbies, Maison Fabre Gloves, Uniform Wares Watch.

samsung x boulevardiers

The boulevardiers x Caseable: win our limited collection!

Share the love

Ever wondered how you could personalize your Samsung Galaxy SIII, or your new iPhone 5? Well, Caseable, a creative company based in New York and Berlin, has probably the answer for you. You can upload your own pictures and design your own cases for iPhones, iPads, laptops, e-readers, Samsung Galaxy etc.

We’ve partnered with Caseable to offer 5 Boulevardiers’ cases; to win one of them, leave us a comment and tell us which design you like. Alternatively,you can design your own case and get £10 discount with the code: hitbag10. Oh and also like Caseable page on Facebook!

The first one, “We Wanted to be the Sky”, is based on a shooting made last summer in London. It’s designed for Samsung Galaxy SIII owners, but we can make it fit to your iphone if you like…

samsung x boulevardiers
We Wanted to be the Sky edition Samsung SIII x Boulevardiers

The other one, “Carpak”, is a snapshot of a portfolio that we’ve shot with our cool September Cover Girl, in Shoreditch.

Carpark edition iPhone 5 x Boulevardiers

We can’t wait to read your comments!!!


Wood and bricks, some Winter outfits for men

Share the love

Thanks to MOOD by me, some of our French readers had a chance to win a bespoke pull. Vu Quan and I decided to arrange 2 outfits for December. As it’s freezing in Brick Lane and in Lyon, we needed some colors and fashion sunshines :)

Pull MOOD by me, Jean ASOS, Ceinture H&M, polo vintage, Chaussures Supra, Montre Nixon, Bonnet Primark (LILZEON)

Pull MOOD By Me, Shirt Commune de Paris, Jeans Acne, Desert Boots Opening Ceremony (VQ)