Menswear specialist and curator of all good things Vincent Laserson, previously member of the now split-up crew De Jeunes Gens Modernes (all seem to have found greater callings within the creative industries), documents his findings on this inspiring account. Things you think you’ve seen, actually he haasssen. Americans are intrigued by the whimsical concept of La Parisienne. This guy is some great exemple of Le Parisien.
Yoann started his brand litterally named “without a name” nearly five years ago, when he was in high school. The same year ran the shorter-lived TV show “How to make it in America”. Amazingly, Yoann has since brought his brand to niche but o-influential street culture concept-stores in France (Pigalle) and Japan (Beams). Hard work, passion and a singular character seemed to drive this young gun we met in Lyon right before he decided to “make it in the world”.
Maybe you don’t need to make it in America first. As they say, everything is about Ni**as in Paris, now. Follow this hot rookie of the fashion game, he’s made it so far, who knows where he can take it next.
His Instagram will take you showrooms, shootings, meetings, all the real behind the scenes of a fearless style-entrepreneur.
Everything you know about fashion is now on the edge of something even greater and involving. Today, meet the people behind the Pietà Project, a group of committed convicts who think that fashion is not just about luxury, and its voice, Thomas Jacob, a young French activist.
You wake up in the morning, in Peru, and decide to start a project combining fashion, convicts rehabilitation, and a true stylish sense. What were your motivations?
Actually, it didn’t happened just like that. I have lived in Peru for a few years, and I once had a chance to visit a jail where I met some prisoners, it was very far from the idea we can have on latino-american convicts. They were kind, welcoming, open-minded… but bored, without any activities. There were some sewing machines and a bunch of people who knew how to use them tough. It was heartbreaking to leave them all by themselves, so I had the idea to start and develop a fashion brand with them. I drew a few sketches, bought some materials and came back to the prison. That’s how we started the project. It took some times to present our first collection because we wanted to produce well-made clothes. But with a lot of dedication we made it. And it’s not just about releasing another fashion brand, there is much more behind it: we used higher quality ecological materials, tried to have an irreverent concept which goes against the tide of marketing (no label, no logo…). The project is profitable for the convicts: incomes, early release, easier rehabilitation…
Fashion can change the world: do you agree?
Fashion can participate in changing the world, there’s no doubt. At a local and personal scale, it’s quite certain, just like art can affect a personality and change it completely.
But on a large-scale, there are other economic an political stakes, held by a few people, so even if every textile companies change their habits it wouldn’t make a big difference on today’s issues (hunger, poverty, wars, easy access to treatments and education…) I’m not Albert Jacquart though, and I think that there is a lot of things we don’t know. I just think that’s a pity that there isn’t much more personal initiatives which can change some people’s everyday life. It would be a good start.
What are your best satisfactions with the project?
Working with people I can call my friends. Actually, each convict I started the project with is much more than a friend, we often say that we’re a family. Every time I got to see them it’s a true joy. I think that we all find a bit of freedom when we’re all together.
How can we help the project?
By promoting it! Spread the info like a wildfire, we’ve just released it! For now on, we have to extend our distributor network worldwide.
Any last word?
I think that everybody’s got to stop thinking and go for it! Don’t think about the consequences, or what the other will think. Especially in fashion. I don’t see the project as a market, but as a artistic activity where you can do anything you want.
Oh, and stop trying to find a meaning to everything, sometimes, there’s not.
Yes, we were sort of fed up with H&M advertising, presenting a gorgeous and tattooed Beckham, all over the world. A bit too easy and unrealistic for us: a precious groomed man, a **** that you could imagine through the black & white processing…It seemed a lot like what women suffer from with Photoshopped pictures of models.
But a French man uprose. Francis, thanks to the Slip Français (a very popular and trendy underpants brand in France), decided to revolt.
Francis launched an amazing concept called “Sliptime Around The World“. What sounds like a joke is actually a very inspiring and freeing initiative to better consume and better consider our self-esteem. And you readers are lucky: we’ve interviewed him.
Sliptime Around the World: what’s the big idea?
Sliptime is first and foremost a sort of resistance: wearing underpants when you’re a regular guy, in natural landscapes. It goes against the diktat of boxers, which are highlighted in ads, using professional models.
Is it the new “punk” to wear underpants all over the world?
I don’t think so. I don’t consider it like that. And it’s not really new: I’ve started the project in 2007.
How did you start your collaboration with Le Slip Français?
Last year, I discovered Le Slip Français and I immediately loved their work: humor, young, dynamic, fresh. It totally suits my Sliptime Around The World. I sent an email to Guillaume (the founder of Le Slip Français) and he quickly endorsed me.
What can we wish you?
To keep on discovering beautiful landscapes, with my underpants!
Thanks to MOOD by me, some of our French readers had a chance to win a bespoke pull. Vu Quan and I decided to arrange 2 outfits for December. As it’s freezing in Brick Lane and in Lyon, we needed some colors and fashion sunshines :)
Pull MOOD by me, Jean ASOS, Ceinture H&M, polo vintage, Chaussures Supra, Montre Nixon, Bonnet Primark (LILZEON)
Epicure is a young and mischievous brand born in Spring 2012. Epicure was born in an international fashion culture and created itself an extraordinary universe hungering for precious fabrics and yarn. These were selected all around the world with meticulous care.
Epicure’s style is minimalist and contemporary. Our sensitivity to great fabrics and style is gathering an increasing number of Epicureans!
There are more and more brands claiming a certain “Made in Paris”: what is it like to be a Parisian fashion brand?
« Made in Paris » means mostly about living the French style. Epicure lives it fully! It is the casual simplicity defining Paris.
« Made in Paris » is also about creating each style thinking about taking a walk along the canal Saint-Martin or drinking a coffee in Saint Germain. Made in Paris clothes are made to live in!
Do you feel like a “FRENCH” brand, sacrebleu?
Of course! If Epicure’s inspiration comes from our international designers, it has always been approached as a French brand. A French brand is also about that: being open to international art and design!
An epicurian advice for our readers?
An Epicurean is someone who enjoys indulging oneself and pleasing people. So get in!
So now readers: if you want to win this Cleopatre Dress by Epicure: tell us in comments what’s an epicurian moment!
ATLD (aka A Three Legged Dog) creates ecstatic scarfs; a collusion between pop art, disco culture and even Bollywood. We met the 2 creators of ATLD for a conversation around “French” touch, wearing scarfs, and inspirations.
Do you consider ATLD as a “French” brand?
We don’t know if it is still French, but it is definitely us. Kids of the globalization, we own to a multi-cultural generation. We are wide open to the world since we are young and you can see it in our first collection. However our products are consciously made in France with 100 years of tradition. Our concern for quality and savoir-faire is for sure what is the most French in us.
Scarves for men are still pretty new for mainstream consumers: if I had to wear one, what would you recommend me to do?
Well as you said, it’s pretty new so have fun, try every knot possible in a million ways ! That is the good thing about scarves, its ability to satisfy every single look.
Mostly when we’re wearing it, we just tie it, simple knot or double windsor knot. Thus we have been trying to collect ideas on our Tumblr, so take a look weekly for some knotting clues. atld-paris.tumblr.com
What are your daily inspirations?
A pretty much of everything. We have close look on what is going on inside fashion world but our inspirations are in old books, antique dealers, second hand fashion and of course a lot of music.
You’ve certainly already seen this astonishing work by Danny Evans, a NYC based photographer, who decided to transform celebrities into regular people; after all, if stars use photoshop to look better, why couldn’t we consider to arrange some makeunders? That’s the principle of Planet Hiltron.
We had the chance to drop some questions to Danny Evans.
Why did you start this work?
I was curious to see how the stars might look with the facade of coolness scrubbed off.
Did you receive some complaints from publicists or did they like the whole story?
So far I haven’t heard anything negative from publicists or celebrities.