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Are Apple’s iPhone 6 and Watch items of Fashion?

Apple did not ninja-launch their seasonal batch of new products for sure. A few hours before the Keynote introducing yet another iPhone and a Watch seemingly tailored to tackle Samsung’s leading innovations, there was a wind of disbelief in the Fashion Press where editors, influencers and followers alike felt they would feel the full blow of Apple Marketing Superpower.

Geek is now infamously chic, but why such a sudden direct poke (copyright?) at the trendiest industry?

BoF did not take this lightly either. The respectable source about The Industry took the opportunity to present their new hub for Fashion-dash-Tech:

 


Elsewhere, behemoths like Refinery29 are dropping their unusual Top Story about the iPhone 6 and the Watch, while invitations were dropped to regional top editors (Vogue China, Italia…) to have them join San Francisco’s event venue…

Capitalizing on the obvious trend making tech objects the new Talismans of our contemporary citizens, the brand seems to make a wise business move involving fashion partners more closely, but we’re still wondering: are these new products really worth the spotlight?

Here is Suzy Menkes’ review (seriously?)

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Barbie Lagerfeld. You can’t stop Karl.

Karl. Lagerfeld. Karl. Lagerfeld.

I’ve tried to hate him, seriously. I’ve tried and it can’t last very long.

Because Karl Lagerfeld is too much; he is. And it’s SO too much that it becomes attaching. That’s the same relationship I have with Barbie dolls. I’ve tried to hate them. And I’ve actually figured out how to make it last for at least 20 years. But now, imagining a world without this disproportionate pink absurdity might be weird. It’s part of pop culture; and as any object of pop culture, you have detractors and ambassadors. Pros and cons. Plastic pro, and dodgy cons. Fashion is about matchmaking, mismatching, misfitting. This new doll is part of the long history of fashion.

Even the name is a marketing coup. It’s not Barbie Karl. It’s Barbie Lagerfeld. It’s about mixing two brands, not personalities. It’s an arrogant then genius collaboration: people are not going to buy a creator or the iconic Barbie (who could recognize it’s a Barbie doll anyway): they will buy a state of mind. Again, genius.

The “Platinum-label Barbie doll” (we told you it’s TOO much) will be available through exclusive retail channels including; NET-A-PORTER.COM, select KARL LAGERFELD retail stores, TheBarbieCollection.com, and Colette in Paris. The worldwide retail launch is set for Monday, September 29, 2014. It costs between 200 USD or €200 Euro.

barbie lagerfeld

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Paris Fashion Week Street Style – H&M Life: catching value chain, not people

It’s always a tough job to try to capture the style of a city.

City dwellers swinging on the streets.

Commuters defeating the infernal time machine.

Fast movers challenging peace-keepers after 8am.

And suddenly, when offices grab their inhabitants, the city reveals a brand new face.

It can be this guy sitting on a terrace; breathing the calm wind of summer. Or this girl, finishing her late-night work and going to sleep. Or again this civil servant or banker, off for the day.

There are daily artists and on-going plasticine.

H&M shot some people of Paris; I’m not totally convinced: it could have been shot in NYC, London or Milan in any high-street.

That’s probably the only problem with super-retailer like H&M: grabbing so much inspirations to recycle them on our t-shirts that at the end, we don’t know anymore where we belong.

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Louis Vuitton Fall 2014 Men’s Shoe Collection: less is more

 

Less is more with Louis Vuitton men’s shoe collection this season. Surfing on the “two-in-one” trend, shoes mix calf “leather on the front with richly colored glazed waxed calf leather on the back”.

An adequate match for impatient customers who can’t afford to bring 3 pairs in a 24-hour bag; it will obviously solve a market need for people between Hong-Kong and New York City.

 

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Lyle & Scott X Jonathan Saunders AW14: the film

Lyle & Scott x Jonathan Saunders Autumn/Winter 2014 from Lyle & Scott on Vimeo.

We had already told you about the brilliant AW 14 collection of Lyle and Scott. The collaboration with Jonathan Saunders can now be shopped at Liberty, Present, Oki-Ni and Lyle & Scott online .

Why Lyle & Scott and Jonathan Saunders? Well, the brand answers that it’s one of the most natural mash-up ever:

The Scottish kinship is obvious and Saunders signature use of colour, pattern and graphic has a clear relationship with the brand 1960’s golfing heritage.

 

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French Connection: Never Miss A Trick

What if fashion was a trickery? At the end, fashion tells one’s inner stories.

A bit like a magician, styling an identity is about sharing a tale; or leading audience to another corner.

That’s the creative idea behind “Never miss a trick” by French Connection, featuring magician Troy and model Camilla Christensen.

A poetic invitation to discover their Autumn Winter collection

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London Fashion Week SS15: where to go, where to eat, where to party, where to get free wifi?

In few weeks, London Fashion Week is back. Amazing designers in the beautiful city.

It’s now the 4th time we’re going to attend some of the shows. And let’s face it: most of the tips we read are not exactly what we were looking for.

Basically, we had few bad experience:

  • desperately looking for food at Somerset House: queuing for 1 hour to get something ridiculously small. Realizing that we also need to have a pastry not to collapse
  • trying to leave Somerset House. Ending at Prêt à Manger. And crying
  • expecting to party @ The Box. And finally at 11pm, realizing that it’s too late and that you’d rather go back to the hotel and watch a cool series instead of attending party with PR agencies (no offence thus)
  • looking for free wifi; finally relying on 3G to send your 1Go photos

So here’s our unconventional list of tips and tricks, and cool places, created with Pindrop.

Share your thoughts! And click on the picture to access our list.

Pindrop fashion week london where to go where to eat where to get wifi

 

 

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J BRAND collection FW 14 / 15

We often forget it but J Brand was the very first brand to introduce the dark-washed skinny jean,

Something which is now a standard in every wardrobe.

The brand has just revealed its Fall / Winter 2014-15 collection.

Efficiency, nice shapes, a refocus on slim and simple shades of grey and black.

We love it.

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Saigon Block Party – Hip Youth Video

Trendwatchers from the world have their eyes laid on Tokyo, Berlin, Brooklyn, NoMa (Paris), but emerging scenes of youth culture like Vietnam are now über-exciting, shall we say.

Just watch this video made in Ho Chi Minh City (Saigon) to take a peek into a generation craving for ideas, aesthetics, style and contemporary values. In their own way, somehow.

B-R-A-V-O to Bluer Production.
Behold The Day Dreamers.
 

The Day Dreamers from BLUER VIETNAM on Vimeo.

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