On 3 July 2015, UNIQLO launched a special modest wear collection, elaborated in collaboration with designer and fashion magician, Hana Tajima. The UNIQLO X Hana Tajima Collection is available exclusively at UNIQLO 313@Somerset and the online store.
We had a chance to meet and interview Hana Tajima in 2013, when she declared that “there has been a reawakening of personal creative expression in young Muslim women“.
In line with UNIQLO’s LifeWear concept, the collection is designed to meet the needs of women who value comfortable and relaxed wear.
“The Hana Tajima collection is an extension of our LifeWear concept in making fashionable, high quality products for all to wear, while enhancing their lifestyle at the same time. We worked with Hana to determine what would be internationally appealing while keeping to the concept of modest wear. We are thrilled with the results of this unique collaboration which produced a desirable collection that does not sacrifice style for utmost comfort!”
Mr. Taku MORIKAWA, Chief Executive Officer, UNIQLO Singapore
This inaugural collection takes inspiration from an international approach in appreciation of diverse culture and style. There’s also a certain focus on technology for this range of outfits; for instance TENCEL, “a soft, botanically derived, wrinkle-resistant fiber is also used, as well as AIRism, which is a quick drying, odour minimising fabric which was developed by Uniqlo in collaboration with Toray“.
Modest fashion: challenging conservative rules
It’s been written everywhere that modest fashion target conservative young Muslims. To my mind, it’s somehow wrong; in a recent documentary on the BBC “Hight Street Hijabis“, we follow YouTube sensation Nabiilabee with her friends, discussing about modest fashion, religion and lifestyle. It’s far more complex than just a style for religious people; actually, in this documentary, Nabiilabee is facing Fatima Barkatulla, Islamic Scholar and Director of Seeds of Change Women’s conference, who warns V-loggers of pushing the limit of fashion vs faith.
“Hijab is an act of worship”
A real generation divide who doesn’t want to be dictated what one’s faith is about. The group of young women all have a different definition of what “modest” means: is it ok to have bright colours or not? What’s the normal size for a modest shirt?
And actually, the only consensus is to mention that “modest” is more a lifestyle than a set of outfits: at the end, it’s all a question of attitude towards others and life than any mandatory guideline.