Apple did not ninja-launch their seasonal batch of new products for sure. A few hours before the Keynote introducing yet another iPhone and a Watch seemingly tailored to tackle Samsung’s leading innovations, there was a wind of disbelief in the Fashion Press where editors, influencers and followers alike felt they would feel the full blow of Apple Marketing Superpower.
Geek is now infamously chic, but why such a sudden direct poke (copyright?) at the trendiest industry?
BoF did not take this lightly either. The respectable source about The Industry took the opportunity to present their new hub for Fashion-dash-Tech:
— Business of Fashion (@BoF) September 9, 2014
Elsewhere, behemoths like Refinery29 are dropping their unusual Top Story about the iPhone 6 and the Watch, while invitations were dropped to regional top editors (Vogue China, Italia…) to have them join San Francisco’s event venue…
Capitalizing on the obvious trend making tech objects the new Talismans of our contemporary citizens, the brand seems to make a wise business move involving fashion partners more closely, but we’re still wondering: are these new products really worth the spotlight?
Here is Suzy Menkes’ review (seriously?)