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Reductress
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Reductress: badass magazine for badass women

Imagine a bunch of women who would like to change the  way “women media” are made. Fed up with diet articles, celebration of the same stars, tips to be  “perfect”? Well, you have to read Reductress, a sort of hybrid webzine; as if Reddit had met a DIY group on Pinterest (yes, we wrote that). We had a chance to ask 5 fire questions to their founders. And they rock.

 

Reductress seems pretty cheeky and pretty badass: do you already have some enemies?

We made a point of bringing enemies to the table right from the start. The mistake a lot of people make is trying make enemies along the way en route to success. The sooner you make enemies, the sooner you have the searing motivation of hate to guide you. Some of our enemies include: the patriarchy, harem pants, climate change, carbohydrates, and Josh Groban. Just kidding, we love Josh Groban and the patriarchy.

Do you consider yourself as feminist? How could we guys help feminism? 

We’re feminists with a capital ‘F,’ by which we mean we’re the pretty kind that people like. Just think of a cool woman you know who’s doing cool things for womankind and we’re basically that. Some ways that guys could help feminism would be: giving us more compliments on the street, telling us what we want, and taking care of all those boring jobs in society by being CEOs and politicians so we don’t have to be. Thanks men! XOXOXO

What was your biggest achievement so far with Reductress?

This interview is up there. Also, one time we were eating at a restaurant and Alec Baldwin sat down at the table next to us. True story. Call his agent.

Fashion can change the world: do you agree?

Yes, theoretically if someone “fashioned” a device to resolve poverty, global warming, and corporate greed, then yeah, fashion could change the world. And if you think about it, chambray shirts come pretty close to achieving all of those things. But seriously, all you have to do is look at Beyoncé or Lupita Nyong’o and it’s like, “Fashion is worn by people who are making change in the world.” And if we’re still talking about them, let’s throw Michelle Obama’s arms in there.

Last words?

Visit our website at reductress.com and click on all the advertisements while you’re there. You won’t regret it.

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In the bag of: Quy Nguyen (ELLE Vietnam)

Meeting Quy and a bunch of other encounters in Vietnam made us want to launch this crazy project: meet all the Creatives in Vietnam under 30 and report about the Trend.

Nguyen Danh Quy is one of this rare breed nowadays in Ho Chi Minh City. Well-cultured, well-traveled, professionally ambitious and demanding, yet incredibly cool and humble. After a few years studying in Germany, he was offered a position as Deputy Managing Editor at Elle Vietnam. In a blossoming economy – still partly hit by the worldwide recession, Quy is a learner. Passionate and dedicated to researching, understanding the fashion industry, he also aspires to transmit these pioneering know-how and knowledge to students finding Fashion Marketing Bachelors barely starting to exist since 2012.

Our talks have led to a common lecture at local elite university RMIT for a class of Fashion Market, and more to come. Here are the man’s answers to a couple of questions.

-          When did you decide fashion was your way?

3 years ago when I was staying in Germany, I got an offer to be Deputy Managing Editor of Elle Vietnam magazine. My passion for fashion and luxury industry has grown very much since then, as well as my knowledge of fashion industry. There’re still so many things to learn about the industry, all the creative people, super talented designers etc. and all that keeps me staying in fashion.

-          Which brand impressed you the most and triggered your passion?

I always have the tendency for brands with minimal aesthetics and casual chic such as Jil Sander, COS, Bottega Veneta, Hermès. However, since the last three years, I have been totally in love with everything Phoebe Philo created for Céline. I think I’ve found what I truly love and the beauty I believe in. She has reinvented Cool and all of her designs, including accessories, represent what I envision cool and beautiful are.

-          How do you see the future of fashion design in Vietnam?

I see the determination and great efforts of everyone (from fashion magazine people to designers, creative directors, buyers, retailers) to make local fashion industry be more professional, more active – in general, for better. I also think fashion design in Vietnam has a bright future, if it can be more international and follow certain rules of the industry as other professional fashion industries in the world.

-          What do you bring from your experiences abroad?

Fairness, Professionalism, Open-mindedness – I try to bring different perspectives of aesthetics (Western view vs. Asian view) into my work. Additionally, when I view photographic work, I also try not to forget to look for emotions, something new that those images can evoke.

-          What would you share from Vietnam to the world of fashion to improve it?

​Our readers are very flexible and open to new ideas, ​new ways of seeing, feeling and portraying beauty. They can love a local celebrity and/or a model as much as an international ones. I think, they are all very eager to learn and experience more from the fashion world. Therefore, I hope there’d be more and more luxury brands coming to Vietnam in the time to come.
Now let’s have a peek into Quy’s quite fashionable bag. 
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Color Code, “I LIKE DAT”. Nicola Formichetti’s new Haus of Gaga.

The multi-talented fashion designer Nicola Formichetti has recently launched the Pop Icon Project Tokyo. The aim is to spot Japanese talents and to then try to reach a global audience.

An interesting move; not so many people in Europe or in Americas really know what’s going on in Japan; we have an approximate knowledge, and we can often dive into clichés. And it’s a shame, because amazing artists like Sputniko! reveal breaking works and ideas. There are interesting forums about J-Pop for instance, but it’s not that easy to get to know the codes, rituals.

Formichetti’s attempt is not to create a confidential, subcultural band: it’s to hit big. Following what he’s done with Lady Gaga, the Italian designer (who has a Japanese mother, between) released today on his instagram account the first music video by his new whim: Color Code.

Three energetic cool girls who will probably make us dance in the coming months.

Let’s follow the vibes…

 

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Tess Rees: fun clothing for the fanciful

London has this bubbly energy you can’t defeat. And when it comes to fashion meeting culture, the British capital is massive.

We’ve recently met Tess Rees for a secret project (we swear we’ll share the secret soon :) ) and we’ve discovered a very interesting designer. Student at Central Saint Martins, Tess is a Fine Artist who says that she “creates fun clothing for the fanciful“.

Something we’re very, very keen to buy as we think that fashion can change the world. And that smiling and dreaming should be written in the fashion Bill of Rights.

All pieces are 100% lovingly handmade, unless otherwise stated as vintage and all fabrics are sourced in London. All tops are one size only at the moment, this size fits a Size 10 snugly and a Size 8 loosely. As well as producing handmade clothes, Tess aims to find and sell vintage clothes at affordable prices. About 75% of the vintage pieces are found in Charity shops. So whilst spending your money in our online shop you can have peace of mind in knowing you have made a donation to a worthwhile cause.

How do you create “fun” clothing? Do you need to enter a specific state of mind?

Working creatively everyday makes generating ideas and designs seem like second nature so I wouldn’t say It’s a specific state of mind, it’s more when I think of something I want to wear and can’t find it!
tess rees

Where does your inspiration come from?

So so many places, I’m constantly doing research for my Fine Art degree so colour and form are always on my mind and this definitely feeds into my clothing and the vintage I search for. Inspiration also comes from my friends and the people around me, I often take what I love most about their styles and try to create something I love and hopefully they would want to wear too! My Granny is also a major influence, she gave me an Ostrich feather fan and a gold chain mail handbag last Christmas! An enormous stack of Vogue Paris’ sit in the corner of my bedroom that remain as a souvenir of a subscription she gave me years ago and I still look through them occasionally.

 

Your T-shirt can give a super-power to a customer: what is it?

Oooh if I could create a top that doubles as an invisibility cloak I would be one very happy lady.

What’s next for your young brand?

I’m currently working on some content for the  website which will hopefully be launching very soon. Long term plans are to develop a recognisable visual style that will hopefully result in a collection rather than sporadic designs being made here and there!
Thanks Tess! you can follow her on Instagram, buy on her website, fall in love on Twitter, like her on Facebook.
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Are Apple’s iPhone 6 and Watch items of Fashion?

Apple did not ninja-launch their seasonal batch of new products for sure. A few hours before the Keynote introducing yet another iPhone and a Watch seemingly tailored to tackle Samsung’s leading innovations, there was a wind of disbelief in the Fashion Press where editors, influencers and followers alike felt they would feel the full blow of Apple Marketing Superpower.

Geek is now infamously chic, but why such a sudden direct poke (copyright?) at the trendiest industry?

BoF did not take this lightly either. The respectable source about The Industry took the opportunity to present their new hub for Fashion-dash-Tech:

 


Elsewhere, behemoths like Refinery29 are dropping their unusual Top Story about the iPhone 6 and the Watch, while invitations were dropped to regional top editors (Vogue China, Italia…) to have them join San Francisco’s event venue…

Capitalizing on the obvious trend making tech objects the new Talismans of our contemporary citizens, the brand seems to make a wise business move involving fashion partners more closely, but we’re still wondering: are these new products really worth the spotlight?

Here is Suzy Menkes’ review (seriously?)

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Barbie Lagerfeld. You can’t stop Karl.

Karl. Lagerfeld. Karl. Lagerfeld.

I’ve tried to hate him, seriously. I’ve tried and it can’t last very long.

Because Karl Lagerfeld is too much; he is. And it’s SO too much that it becomes attaching. That’s the same relationship I have with Barbie dolls. I’ve tried to hate them. And I’ve actually figured out how to make it last for at least 20 years. But now, imagining a world without this disproportionate pink absurdity might be weird. It’s part of pop culture; and as any object of pop culture, you have detractors and ambassadors. Pros and cons. Plastic pro, and dodgy cons. Fashion is about matchmaking, mismatching, misfitting. This new doll is part of the long history of fashion.

Even the name is a marketing coup. It’s not Barbie Karl. It’s Barbie Lagerfeld. It’s about mixing two brands, not personalities. It’s an arrogant then genius collaboration: people are not going to buy a creator or the iconic Barbie (who could recognize it’s a Barbie doll anyway): they will buy a state of mind. Again, genius.

The “Platinum-label Barbie doll” (we told you it’s TOO much) will be available through exclusive retail channels including; NET-A-PORTER.COM, select KARL LAGERFELD retail stores, TheBarbieCollection.com, and Colette in Paris. The worldwide retail launch is set for Monday, September 29, 2014. It costs between 200 USD or €200 Euro.

barbie lagerfeld

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Paris Fashion Week Street Style – H&M Life: catching value chain, not people

It’s always a tough job to try to capture the style of a city.

City dwellers swinging on the streets.

Commuters defeating the infernal time machine.

Fast movers challenging peace-keepers after 8am.

And suddenly, when offices grab their inhabitants, the city reveals a brand new face.

It can be this guy sitting on a terrace; breathing the calm wind of summer. Or this girl, finishing her late-night work and going to sleep. Or again this civil servant or banker, off for the day.

There are daily artists and on-going plasticine.

H&M shot some people of Paris; I’m not totally convinced: it could have been shot in NYC, London or Milan in any high-street.

That’s probably the only problem with super-retailer like H&M: grabbing so much inspirations to recycle them on our t-shirts that at the end, we don’t know anymore where we belong.

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Louis Vuitton Fall 2014 Men’s Shoe Collection: less is more

 

Less is more with Louis Vuitton men’s shoe collection this season. Surfing on the “two-in-one” trend, shoes mix calf “leather on the front with richly colored glazed waxed calf leather on the back”.

An adequate match for impatient customers who can’t afford to bring 3 pairs in a 24-hour bag; it will obviously solve a market need for people between Hong-Kong and New York City.

 

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Lyle & Scott X Jonathan Saunders AW14: the film

Lyle & Scott x Jonathan Saunders Autumn/Winter 2014 from Lyle & Scott on Vimeo.

We had already told you about the brilliant AW 14 collection of Lyle and Scott. The collaboration with Jonathan Saunders can now be shopped at Liberty, Present, Oki-Ni and Lyle & Scott online .

Why Lyle & Scott and Jonathan Saunders? Well, the brand answers that it’s one of the most natural mash-up ever:

The Scottish kinship is obvious and Saunders signature use of colour, pattern and graphic has a clear relationship with the brand 1960’s golfing heritage.

 

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