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Instagram account to follow : @thescooterist

Put together energy and passion of youth, a sparking duo of lovers, a country with unrevealed beauty, a bunch of vingtage Vespas, a stylish gang, and you have probably the most exciting Instagram account in Vietnam.

TheScooterist is the account that documents the adventures and inspirations of two young photographers, taking on the road and giving a unique cool touch to wedding photography along their way.

Cheer for the nice view. #vespa #vesparally #vespavietnam #vespaadventure #scooterist #thescooterist

A photo posted by The Scooterist (Đá Nguyễn) (@thescooterist) on

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Unboxing Brand : Acne Studios

Brand Concept

Rational: Acne Studios have evolved from a division of a multi-disciplinary creative company into an independent luxury fashion house. The brand offers ready-to-wear collections for men and women, as well as footwear, accessories and denim. The brand is characterized by specific attention to details, and innovative choices in tailoring and materials. Acne Studios clients are high-end consumers looking for strong differentiation. The brand is associated with a laid-back lifestyle of sophisticated people – picture creative professionals playing the street-slouchy card.

Emotional: Acne Studios offers a creative edge that is hinged on all the cultural shifts that the brand interprets. The brand ambitions to give creative expressions to relevant ideas that come from actual people. Democracy and participation in the creative process is at the heart of the brand. For the customer, that means Acne Studios offers a product that is very close to each individual’s own insights.

Visual Identity

Core Assets: Acne Studios recently adopted a new identity, based most strikingly on a change of logotype. The original typeface was a custom version of Times Modern (serif), conveying classicism with a twist, and only typed Acne. The brand has since detached into several entities, and the fashion house added “Studios”. The new logotype is much more minimal and contemporary (sans serif), with bold spacing, suggesting room for creativity and innovation, as well as hinting at a standard for a new generation of luxury brands.

Image: Acne Studios is perceived as an edgy designer brand, and communicates with a subtle mix of luxury codes and street-smart codes. Sophistication in the details and boldness of little things seem to be the key to the brand image. Still, the brand is identified as a go-to, reliable provider of basics to mix and match with more status-proving brands.

 

Brand Rating

A+

Acne Studios have made a relevant move in evolving its visual identity to become a better vehicle for its recently found new brand position. A leader of trends, challenging perceptions and social concepts, innovating but always respecting the fundamentals.

 

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New Brand To Watch – Bazar-14

BAZAR-14 is an independent British label launched in 2014.
Taking inspiration from Russian youth and thug culture – the signature Cyrillic-street handwriting and bold geometric aesthetic has become instantly recognisable.
BAZAR-14 has become unique in its uncompromising facelessness, challenging the status quo amongst emerging British menswear brands to rely on a designer ambassador.

Quickly establishing a high profile customer base it has been consistently supported by urban talent emerging artists including A$AP Rocky, Rihanna, Skepta, Wiz Khalifa, Lil Wayne, Drake, Wiley and A$AP Ferg amongst others.

 

 

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Inbox : Colette x Fricote, Sperry x YMC

Indie french brand OLOW has invited illustrator Jean Jullien (also famous for his #jesuischarlie sketch) to co-produce a limited edition tee-shirt about gastronomy. Food and Design expert magazine Fricote is of course in the mix, supporting the launch of the tee at Colette. The artist will attend to the launching event on June 22nd at the unmistakable concept store, rue Saint-Honore.

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While one of our favorite brands – Band of Outsiders – is folding, other youthful preppy and heritage brands strike alliances to keep the style alive. We received a note about this interesting Sperry x YMC collaboration.

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JORD Wood Watch review: pleasure for the eyes and for the skin

 

When it comes to watches, men are extremely demanding. It’s probably one of the few accessories we dare to wear.

A watch is highly personal; an immediate contact with our skin. An object we like to see changing with time, with our special moments. A companion of our love, encounters, meetings, pains and hopes.

So, when JORD suggested a review of their wooden watches, I was initially very surprised. Wood? And watch? How is that even possible. And actually, few other bloggers had already expressed a positive opinion on that matter.

I can now confess: they were right.
JORD Wood Watch Delmar closeup

The wood of the Delmar model is extremely comfortable. It’s very light, gives a non-aggressive look and feel to your daily outfits. I also love putting my watch out of my wrist on my desk when I work. It’s a very nice and elegant object, which can totally match a nice Moleskine. I also like the fact it’s pretty similar to the design furniture we have in our loft, made of recycled wood and garment.

JORD Wood Watch Delmar watch

The display is very clear; despite a pretty big surface for this model, it doesn’t seem “bling”.

JORD Wood Watch Delmar

 

I also like the fact that this kind of watch can go vintage pretty well. Wood tends to change its colour with time, and will later give this little something that makes your object and its history really yours.

Watches Made From 100% Natural Wood by JORD

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Instagram account to follow: @agentlanoire – Ayumi LaNoire

There’s beauty and mystery on Instagram.

One of our last crushes is Ayumi LaNoire. Officially “The Pole Dancing Geisha“, “ultimate entertainer of Pole, Fire, Modelling & Acting“, her Instagram feed is an ode to subcultures, empathic night and fantasies.

Her snapshots are a tender escape; not aggressive sexuality there: just this nice feeling that whatever happens, tomorrow deserves to be seen.

 

 

Coming soon💋 Photographed by Simon Richardson #legs #pole #art

A photo posted by Ayumi LaNoire🇯🇵🇬🇧 (@agentlanoirepole) on

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Inbox: Billtornade, Marguerite et Julien, and Armor Lux

In our inbox this week, were found three intriguing news.

First is a neat lookbook from the menswear brand Billtornade, exploring for next FW15 a minimal and raw vibe much along the lines of cult brand A.P.C. – which is why it caught the eye of our loyal Petit New Standard user Vu Quan.

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Second is a reminder that french cinematographer Valérie Donzelli is dropping a sulfur bomb at Cannes Festival this year. The film is called Marguerite & Julien, and tells the gripping and peculiar story of a brother and a sister loving each other “too much” and confronted by society, and deciding to run away. We love french cinema when it tackles borderline stories like this, guessing one’s smart enough to be his or her own moral judge.

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Last but not least, we learn of an interesting collaboration that one could call the fashion Avengers of Normandy. French-made knitwear specialist Armor Lux teamed up with trends bureau Nelly Rodi (the S.H.I.E.L.D of fashion industry?), long-time lone gunwoman agnès b., and the city of Deauville to present a special collection referencing the city’s particular lifestyle.

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Instagram account to follow: @haavseen – by Vincent Laserson

Menswear specialist and curator of all good things Vincent Laserson, previously member of the now split-up crew De Jeunes Gens Modernes (all seem to have found greater callings within the creative industries), documents his findings on this inspiring account. Things you think you’ve seen, actually he haasssen. Americans are intrigued by the whimsical concept of La Parisienne. This guy is some great exemple of Le Parisien.

A photo posted by Vincent Laserson (@haavseen) on

 

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Luxury Trends report: being anti-social to win in social media?

With the NET-A-PORTER and Yoox merger, all luxury brands need to quickly embrace new e-commerce strategies and develop a unique social media experience. An interesting pivot that needs to be quickly mastered by luxury brands, in a very competitive market. That’s the sense of this takeaway report: opening the club while closing down the curtains to keep exclusivity and build up new value proposals.

From anti-social behaviors to re-generate exclusivity, to new approaches regarding customers’ journeys, the opportunity is big for luxury brands.

“Word-of-mouth’s impact is almost 20% of sales in higher price-point categories.” (WOMMA, November 2014).

What was previously perceived as a sort of useless territory to reach very demanding and high profile customers is now one of the main battlefields for the luxury industry. Word-of-mouth which is now accelerated through digital channels, basically means to be literally everywhere and at any time. Chanel got it right, releasing an agenda for e-commerce, with 2016 as their business objective.

New customers’ journeys

Luxury marketing used to be pretty “simple” when elaborated: high-profile customers were to be brought forward into bespoke retail experience. Details mattered, as real-life service could not suffer any bug in the journey.

 

But now, digital revolution changed the entry-points to retail, therefore the social function attributed to the brick and mortar temple; some very sophisticated and well-travelled customers already know what they want and just want to pick up a product they’ve seen online – they no longer accept that an item is not available straight away. Other customers are more digital wanderers, who only discovered a tiny part of the brand; the classic Kenzo Tiger sweatshirt is a very good example: there were queues of customers who were not initially in the “luxury” segment but happened to regroup and bring a new light to Kenzo. Now plugged into the “Kenzodiac” experiment, the brand starts to uplift its new customers into a more subtle and comprehensive understanding of the brand.

“Along with each horoscope is a product that relates to the advice included in the text.Those under the Sagittarius sign are told they need to express their feelings, and stop worrying so much about other people’s expectations of them, so Kenzo suggests a tiger sweatshirt to “roar your heart out.”

In the meantime, traditional high-profile customers don’t want to mix with the crowd, while embracing new ways of consuming luxury through visual networks like Instagram. This high-profile customer does not hesitate to buy from the high street – wearing a pair of Converse while holding a Chloé bag is the new normal.

Digital interfaces totally broke the traditional path to purchase; the smartest brands like Hermès created a whole new tone of voice to face this challenge to again become the information-maker instead of suffering from this dilution through billions of new digital touch-points.

Growing with new communities of luxury customers

What’s even more interesting is that in some less mature markets, customers discovered luxury universes first and foremost through their favorite social networks – like Weibo, but also through celebrities’ pages and on-going “daily-telling.” In order to grow with these thirsty customers, luxury brands now need to adapt: social channels are now no longer an accessory in the marketing mix but the key hub of influence.

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