Page 1
Religion hat brick lane lilzeon

Wearing caps: yay or nay?

This is a controversial topic, especially in London: is it OK to wear baseball caps if you want to look stylish with your friends?

I’m going to be honest: for ages, I thought that the guys who could wear caps were part of very few crews.

– gangsta rappers: I still don’t get the point to keep the stickers saying it’s an original cap. I mean come on, you’re no longer sharing cards in kindergarten with your friends

– your dad when he takes care of the barbecue, most of the time in Texas or Nevada

– the no-style men, who wear caps…for no special reason

I was wrong. Caps are now one of the most interesting accessories for men, like ties and belts. It’s just that we don’t have any good education about it that we’re afraid of wearing them.

Let’s take one example: Patrice (the afro-German superstar) wears caps and hats regularly. It gives a structure to the overall outfit; it’s a fashion statement that tells a lot about one individual.

It’s not a come-back of the nineties, as many magazines wrote last year. It’s far more subtle, and the reasons why caps are now on the edge of fashion are very new:

– workspace has changed a lot; London or NYC are the new paradises for the tech or arty businesses. With this fundamental shift (remember that agencies are now buying spare desks in the City!), men can now wear whatever they want. The suit is still key for special events or in particular corporate cultures, but we now need more imagination. Flat caps are too related to certain laborers’ imagery, while hats can be considered as too sophisticated. Caps are a more discrete twist of personality that you can expose without being considered as “you know THIS fashion guy”

– you know have decent collections for caps: New York Yankees were for a while the only option if you wanted to get rid of Nike, Reebok logos. But now, a lot of indie brands have interesting caps, like Religion.

Religion hat brick lane 2

– you can wear caps with a lot of outfits; a bit like a clock, your cap can be a daily companion


So guys: go for caps. They should be not too big nor small. They should have this strange balance between statement and discretion.

Let’s see if in the coming years, you’ll be allowed to wear them in formal clubs. After all, we got rid of too formal shoes, why not free our heads?


feet project teaser

The Feet Project (RE-UP): the teaser

It’s a project we’re pretty happy to present today as we’re producing it: the Feet Project.

The question can seem absurd: do you ever think about your feet?

A lot of people have never considered it. And it’s amazing to a certain extent as we all walk, wear shoes, swim; and at the opposite, if you don’t have feet, your life is totally changed.

We’ve been interviewing passer-by, shoe designers, fashionistas, experts, reflexologists. And we’ll release the full documentary in September.

The Feet Project teaser from RE-UP on Vimeo.

As it’s a creative research project exploring what feet mean to people, we need you. If you have something to say, if you want to share your feet, well…do it on our Tumblr. A lot of bloggers or anonymous already played the game. Join us.( ) by RE-UP ( )



A film directed by Flavie Trichet Lespagnol ( ) and Marion May ( )

Music: DAYS by Exsonvaldes ( )

Creative Director:
Chris Aldhous

Creative strategy:
Laurent Francois

Project direction:
Tristan Nicolas
Pierre Humeau

Content strategy:
Elisabetta Giusta
Karishma Puri

Nabilla Benattia at Jean Paul Gaultier Couture FW13 Show

Why Kanye “Yeezus” can conquer Paris with style

While commenters have given a harsh welcome to Kanye West for his first steps into the world of fashion design, we shall agree to disagree. Although we won’t claim that Kanye will revolutionize luxury fashion, we’re pretty sure he’s gunning rightly for the title of most influent artist in the world. As exemplified yesterday in Paris, French iconic designers have no more grasp on world trends. After successful stints alongside Madonna and Lady Gaga, Jean-Paul Gaultier has given light and patronage to a blingy and brain-dead real-TV starlet: Nabilla Benattia.

This late one has famously confessed being admirative of top-level TV star (and Kanye’s girl) Kim Kardashian.

The trouble is: Kanye may well be dating a TV star, he’s just got on to set the record straight with his latest album Yeezus. Creatively speaking, the man has grown into standards of both entertainment (Runaway / My Beautiful Dark Twisted Fantasy) and experimentation (Yeezus). Thus he’s been proving that art is both a subject for radicality and compromise.

Whereas Jean-Paul Gaultier has just been shooting at people in the light of media for attention, while not proving much on the creative grounds. There’s finally another symptom of Paris and French creativity rigidified in the old patrimonial comfort of history. Paris Fashion Week seems to have trouble dealing with the present and with the tough competition on the international fields of creativity. As trade talks between the US and Europe are heating up, good old France is trying to protect something quite obsolete, while american artists are inventing the future of culture.

Nabilla Benattia at Jean Paul Gaultier Couture FW13 Show
Nabilla Benattia at Jean Paul Gaultier Couture FW13 Show
stripeshalf rachel e dahl a la mode st

Rachel E. Dahl,A La Mode St. : “Fortunately, both my grandmothers were very stylish”

We’ve been following Rachel E. Dahl‘s amazing blog for some years now. A mix of indie style and great stories to share. We wanted to know more about the delicious American woman who inspires us on a daily basis. A free soul with amazing taste. The anti girls girl. There’s an old French Song about a Baltimore girl that says:

Si tu vas jusqu´à Baltimore
Quand tu descendras sur le port
Va dire à la fille aux yeux d´or
Que je l´aime encore


When did you start blogging and why?

I started blogging in April 2010 back when my blog was called à la Modest (now à la Mode St.). I wanted to convince myself that I made the right decision to dress somewhat modest and different. I was feeling really alone and scared for a while because of that change in lifestyle. It was really hard to change how I used to dress, to go against the grain, because clothing obviously means a lot to me and the other girls were still following trends.

I tried as much as I could to blog regularly, to document how I could still be creative with my style while under restriction. I wanted to write about what I learned, how it changed my life, and how I think others could learn from it. I wanted to also find and bond with like-minded people, because even while modesty is rare today, the Internet makes our world smaller.

© A La Mode St.

“Fashion can change the world”: what do you think about that?

Absolutely, I 100% agree with that. It might sound cliche, but there is no doubt that fashion has shaped our world to how it is now. Changes in fashion have led us to define what is acceptable and normal. For instance, when the bikini was first introduced, no woman dared to wear it. So when they advertised it to the general public, the people behind the bikini had to hire a stripper to model it. Women even before flapper-days showed their rebelliousness by exposing their knees. Social revolutions and subcultures almost always were accompanied by a change in fashion. An inward change has to somehow manifest itself outwards in appearance. That change, good or bad, is influenced by fashion in some fashion!

You want to “reflect a woman who is confident of her own beauty and worth without the need to put out because of public pressure”. How can you help with your blog?

I hate to sound like a broken record or like a parrot, because you will see a ton of different other modesty sites and blogs that have the same sort of “mission” statement— that you can “dress fashionably without being frumpy.” It’s an awesome statement, because the stigma with modesty is that you have to dress like your grandma. Fortunately, both my grandmothers were very stylish.

However, what I think sets à la Mode St. apart is its integration with a bit of non-mainstream pop culture, and pop culture (mainstream or indie) is not quite in sync with my beliefs. There are very few people who will and can marry faith and pop culture together. To show that it is possible to enjoy both, I think, gives people inspiration on how to live without having to abandon the other. So in terms of fashion and beauty, women can customize their styles without having to completely follow the trends, and trends usually show too much skin.

What are your sources of inspirations?

I draw inspiration from what I watch, read, and listen to. That could be anything, really. Lately, I’ve been inspired by a lot of brave individuals like Edward Snowden, Pussy Riot, and Ai Wei Wei. They inspire us all to be braver, to voice out our concerns while rejecting the fear of rejection, to stick with your guns no matter what you believe in. I honestly really need to kick myself in the butt for acting defeatist these days, because it has not been easy writing for me.

You used to highlight some modest clothing outfits: is it still the case?

Yes it is generally still the case. Although, I’ve been associating my kind of modesty now with what I think is trying not too hard to draw sexual attention—and not following rules for the sake of rules or guilt trips. A lot of people who try to go against culture through their faiths can get caught up with that at times. A lot of my outfits now aren’t typically “modest” and can look somewhat sexy but without showing cleavage, belly, or thighs.

I changed my name from à la Modest to à la Mode St. so that I can keep my domain name without having to be the shining example for modesty (which I am surely not) that was part of the old name. I still follow my own standards of what isn’t too sexually enticing through lifestyle and clothing but at the same time, I don’t want others to be thrown off by calling myself “modest.” I don’t want to lower anyone’s standards or confuse anyone, which I think was the problem with attaching that word to my blog name. I’m representing an idea that is controversial and subjective. I try my best to be modest at all times without self-proclaiming righteousness.

What are the blogs that you follow?

Ah, there are a lot of them including friends I have linked on my blog! Sea of Shoes was probably my first favorite personal style blog, because Jane has an amazing sense of style, aesthetic, and taste in pop culture. I like to think that her taste is almost identical to mine, but I’m not really sure if we’d be friends because of it!

Any recent digital crush?

Recently, I’ve been following a lot of yogis and Russian fashionistas on Instagram for inspiration and serious crushing. It’s an odd demographic to follow, but hey, you asked!

What can we wish you?

More open-minded people to read what I have to say who can discuss objectively and civilly. Also, a cooler summer without this horrible heatwave!

BFC_NEWGEN_Final SS14 topshop

NEWGEN sponsored by TOPSHOP: the 9 emerging fashion labels you’ll see for SS14 collections #LFW

The British Fashion Council has today announced nine of London’s brightest emerging fashion labels that will receive sponsorship to showcase SS14 collections at London Fashion Week (13th – 17th September 2013) from the newly focused designer support initiative, NEWGEN sponsored by TOPSHOP.

Catwalk sponsorship:

J.JS Lee,

Lucas Nascimento


Simone Rocha

Sister by Sibling

Presentation sponsorship: 1205, Nasir Mazhar, Sophia Webster

Exhibition sponsorship: Liam Fahy

Please see attached press release for further details.


asos we wanted to be the sky

I am an ASOS guy. Manifesto for a new fashion.

I used to get bored with fashion.

Shopping was vain, closets were in pain.

My wallet was full of nightlife tickets. And my denims thus remained the same.

There were shops for dandies, there were shops for hipsters. There were shops for stereotypes of men; there was a new sort of glass ceiling; men were frozen characters. Reading GQ or Esquire.

My mind used to look gay because of a sought sense of aesthetic. If clothes don’t tell what the man is, talking about them bring you another round of cliché.

How sad it was.

And here came ASOS. ASOS with a bunch of new fashion activists; shop owners becoming local heroes; creative guys who refused to buy only Paul Smith when they want to look formal or Asics when they feel casual.

ASOS if an accelerator of cultural mash-ups. Vintage meets modern creations. Rock’n roll stars talk to the hippie designers.

Borders are more blurry than ever between inspirations. And in this pervasive environment, we can hope that more ideas, more talents are to rise.

Brands used to make us think I O U. We’ve decided to think D I Y.

Fashion originality is not at the fringe of society but at the very center. Subcultures facing one another, colliding and sometimes fusing.

Beast and beauty in the same place, on the same pace.

It’s only business after all. But “good business it the best art” somehow.

supermen lovers moment

The Supermen Lovers x Kenza x Margaux Lonneberg for MOMENTS.

An interesting initiative from France has just been released. Remember Starlight in 2001? Well, we were at highschool and this song made us dance a LOT. The Supermen Lovers  are back, with their new hit:Moments. Out July 8th. This time the music video features the fashion popstar Kenza from la Revue de kenza and a bunch of other socialites.
Let’s dance.

Featuring remixes by Louis La Roche, Scuola Furano, Jay Lamar & Jesse Oliver and TMCN
Release Party JULY 6TH at Wanderlust, Paris.…
Introduced by Kenza (la Revue de kenza) and young designer Margaux Lonneberg, joined by their friend Sarah Makharine, TSL, Jay Lamar & Jesse Oliver, TMCN, Tvfrom86 and Lord Funk will give us some beautiful, warm, sweet Moments.

michelle phan targarien

Michelle Phan x Daenerys Targaryen: when beautistas become cultural curators

We always have an eye on Michelle Phan work; she’s not only a state of the art beautista, but also an amazing source of inspiration. This time, she decided to provide a tutorial to … look like  the khaleesi in all of us!

Inspired by Game Of Thrones phenomenon, Michelle Phan gives every single details to look like  Daenerys Targaryen aka Emilia Clarke. Amazing work, and another proof that beauty is not about technical know-how only, but about cultural inspirations.