It’s a real machine launched by YouTube beauty queen Michelle Phan with L’Oreal: called em Michelle Phan, the brand aims to create a community of beauty junkies for a totally new way of shopping for makeup. As explained on the dedicated website, “See what people like you are buying, check out the latest beauty trends and get advice straight from michelle. ready to get started? customize your profile now“.
The line features over 250+ products related to special life moments: “Love Life,” “Day Life,” “Party Life” and “Night Life” are part of a “Life Palette“.
A name based on selfie phenomenon: me in the eyes of others
After 2 years of development, Michelle Phan (and L’Oreal) expect to benefit from her strong fan base to spread the word about her new brand
“Beauty lovers are increasingly consuming and sharing information digitally, through online communities. We saw the power of these communities and wanted to meet them where they live – online. Michelle Phan’s expertise in makeup, plus her passion for teaching and empowering women has made her a digital phenomenon. She represents exactly what this line is all about – community, empowerment, artistry” Carol Hamilton, president of L’Oréal Luxe in a press release.
“em” is the reflection of the word “me”. A way to celebrate the growing social media community of consumers. And “em” also means “you” in Vietnames
em will have it’s own store in October, first in NYC and then worldwide.
Remember our post on our French blog about the Purple Unicorn Planet (PUP)? Well, it seems like Reebok heard the team better than Nike! A fantastic news for consumers who finally have a new opportunity to improve the sneakers market. And to a certain extent improves the balance between men and women
Emily Hodgson and Emilie Riis, the duo currently lobbying Nike to make its coolest men’s trainers available in women’s sizes, have been invited by Reebok to collaborate on its women’s trainers.
Hodgson and Riis launched a campaign last month to shake up the predominantly pink and girly women’s trainers market under the name Purple Unicorn Planet (PUP), with a website disguised as a fantasy trainer shop at www.purpleunicornplanet.com
The pair, who work together at ad agency 18 Feet & Rising, sent a letter to Nike with their requests. Purple Unicorn Planet has its own hashtag #pleasejustdoit and Twitter feed @PunicornP
Following the vast amount of press coverage and support PUP received since launch, sportswear giant Reebok got in touch to ask the two Emilies to collaborate with its team.
Meanwhile, Nike’s response to the campaign has been met with frustration and disappointment at PUP HQ. Nike sent a representative to meet with the pair to discuss PUP and subsequently issued the following statement:
“We have been in touch with Emily and Emilie and we find their campaign very interesting. We have always been and will continue to be supportive of feedback from our consumers. NIKE is committed to our sneaker community and will continue to work on offering new and exciting products.”
Despite Nike’s stated commitment to the sneaker community, the brand has given no explanation to Purple Unicorn Planet and its supporters on why the women’s range is so limited, and there is no response to PUP’s goal.
Emily Hodgson said:
“It’s great to see someone step up. We’ve been delighted and amazed by the response we have received since we launched PUP. The fact that the people at Nike haven’t yet given us the answers we’re looking for is a disappointment.”
Emilie Riis said:
“This is a big opportunity and failing to see it means you will be missing out. We want to collaborate with a brand that is taking the shortage in the category seriously. It’s great to see that we’ve struck a chord with so many women round the world who feel the same way we do, and we are driven by giving them a better trainer selection in smaller sizes.
How to make streetstyle-like collections without being too “streetstyle”? That’s the performance of the new River Island collection for Autumn Winter. And we’re pretty sure it’s going to be a hit among teenagers and street culture fans.
The Campaign, shot by Lachlan Bailey, styled by Mel Ottenberg, and directed by Rihanna, highlights the rising supermodels: Ji Hye Park, Nayasha Kusakina, Milou Van Grossen and Tati Cotliar.
The new collection will be available on September 12. Yummie.
Everything you know about fashion is now on the edge of something even greater and involving. Today, meet the people behind the Pietà Project, a group of committed convicts who think that fashion is not just about luxury, and its voice, Thomas Jacob, a young French activist.
You wake up in the morning, in Peru, and decide to start a project combining fashion, convicts rehabilitation, and a true stylish sense. What were your motivations?
Actually, it didn’t happened just like that. I have lived in Peru for a few years, and I once had a chance to visit a jail where I met some prisoners, it was very far from the idea we can have on latino-american convicts. They were kind, welcoming, open-minded… but bored, without any activities. There were some sewing machines and a bunch of people who knew how to use them tough. It was heartbreaking to leave them all by themselves, so I had the idea to start and develop a fashion brand with them. I drew a few sketches, bought some materials and came back to the prison. That’s how we started the project. It took some times to present our first collection because we wanted to produce well-made clothes. But with a lot of dedication we made it. And it’s not just about releasing another fashion brand, there is much more behind it: we used higher quality ecological materials, tried to have an irreverent concept which goes against the tide of marketing (no label, no logo…). The project is profitable for the convicts: incomes, early release, easier rehabilitation…
Fashion can change the world: do you agree?
Fashion can participate in changing the world, there’s no doubt. At a local and personal scale, it’s quite certain, just like art can affect a personality and change it completely.
But on a large-scale, there are other economic an political stakes, held by a few people, so even if every textile companies change their habits it wouldn’t make a big difference on today’s issues (hunger, poverty, wars, easy access to treatments and education…) I’m not Albert Jacquart though, and I think that there is a lot of things we don’t know. I just think that’s a pity that there isn’t much more personal initiatives which can change some people’s everyday life. It would be a good start.
What are your best satisfactions with the project?
Working with people I can call my friends. Actually, each convict I started the project with is much more than a friend, we often say that we’re a family. Every time I got to see them it’s a true joy. I think that we all find a bit of freedom when we’re all together.
How can we help the project?
By promoting it! Spread the info like a wildfire, we’ve just released it! For now on, we have to extend our distributor network worldwide.
Any last word?
I think that everybody’s got to stop thinking and go for it! Don’t think about the consequences, or what the other will think. Especially in fashion. I don’t see the project as a market, but as a artistic activity where you can do anything you want.
Oh, and stop trying to find a meaning to everything, sometimes, there’s not.
We love AllSaints. Not only because Lilzeon lives in front of their flagship store, but also because there’s a sweet incandescence in each of their clothes and leather jackets. This time, they’ve released a very provocative film for their swimwear collection. Enjoy it.
AllSaints Film’s latest release is a seductive and subversive short film which confronts the clichés and conventions of swimwear advertising. A provocative tale of displacement and individuality, Sun City was entirely devised, shot and edited in just two long hot days in London this summer, demonstrating AllSaints’ continued spirit for creative disruption.
In the obscurity of a Parisian cinema, young women run to attend the premiere of the last film by Karl Lagerfeld, Once Upon a Time. A sort of story within the story: real models become a fiction of spectators watching Keira Knightley as Coco Channel.
The 2 parts of this masterpiece are full of interesting signs and echoes.
First, the fear of a world without men.
In Women Only, Karl Lagerfeld describe probably one of the most antique male fantasy: being trapped outside of a place full of goddesses. There’s a sensual tension when the gates close. An ambiguity led by Karl Lagerfeld, who’s not only a victim in this narrative but also the jailer of Cara Delevingne, Julia Nobis, or Ming Xi. The girls are surprisingly enough pretty superficial and idle in Women Only: they apparently take the lead but they play the girly girl role. Cara plays with her bracelets. Others give hugs. And soon we realize that they’re all here to watch the last super production of a man: Karl Lagerfeld.
The female power versus the girls.
In the film that the models are going to watch, the big star is not one of them but the sublime Keira Knightley. An actress with a word, with a soul, with an interpretation. Whereas the models remain quiet and are just the domineered consumers of the brand inheritance. It’s something that can be easily forgotten when you watch it on YouTube but the symbol is strong. And a bit harsh against the models who are then the digital surfaces to explore the Chanel products on the dedicated website.
I don’t know what to think of this film at the end: it opens more questions than a traditional advertising.
I guess it’s the role of CHANEL to open our gates to such territories. And I’m surprised that not so many people started to debate about it.
We’ve recently discovered Issa Tchieu blog and work. The Singapore based talent has an inspiring writing style and a look very avant gardiste. A bit like if Rolling Stones had met Asian pervasive creativity. We wanted to get her views on fashion. And she rocks.
When did you start blogging and why?
I started blogging in Sept 2011 and reason was I needed a media platform that I could share more photos in my camera with a story to tell. And only blog space can allow that kind of expression.
How would you define the fashion scene in Singapore?
Singapore is becoming a fashion hub and have gained massive influence from both local and international fashion designers and retailers. It is known to be a multi-cultural city and its only natural to see diversity in the mix of cultures and styles in the scene.
“Fashion can change the world”: what do you think about that?
Fashion is an emotion and sometimes an obsession. It has ruled our minds since the day we became vain.
This week two videos of exceptional events in NYC hit the tubes with a curious common background. On one hand the hottest top designer Alexander Wang – fascinating fashionisti worldwide as well as God himself: Kanye West, on the other the biggest player in the rap game: Jay Z.
First pictures come from the now famous Undisclosed Event of Fall 2013 T by Alexander Wang, that saw a horde of fans gone wild in a warehouse free release of T products. We’ve been wondering if this was faked as a postmodern crowd performance serving the brand, but apparently the operation was staged to obtain this crazy frenzy naturally. Thus proving our friend Kanye right: NEW SLAVES.
The other video comes from a rare performance by Jay Z serving 6 hours of Picasso Baby in a contemporary art gallery, hosting a truckload of hip friends coming to share the light, among those the whole GIRLS cast including our darling Jemima Kirke else found would be underrated actor Alan Cumming, and other NYC most wanted underground socialites.
Actually we’re wondering which one of these two clips is the most intriguing. The one where the king of his own industry just makes sure to name drop his art into legimity, or the other connecting dots between social observation, art expression and deliberate marketed promotion at the same time… Frankly, NYC is too big a platform for other stages to compare for now. Wake up Europe!
Lionel Guirard is a young blogger who launched The Trendy Trooper in 2011, with the desire to talk about fashion with a hint of humor and clumsiness.
On his blog, he spends most of his time trying to figure out what’s going through designers’ mind. Why so serious?
Lionel started to interview fashion influencers on Hit Bag few weeks ago. We wanted to know more about our power contributor… His most marked characteristic?
Always seeking for the truth The quality he most likes in a man?
Honesty The quality he most likes in a woman?
Ambition What does he most value in his friends?
Devotion What is his principle defect?
Fear of consequences What is his favorite occupation?
Discovering new ways to humiliate himself in public places What is his dream of happiness?
Building a room full of pillows What to your mind would be the greatest of misfortunes?
Losing your beloved one. Classic, yet devastating. What would he like to be?
Complete In what country would he like to live?
Canada. It’s like the U.S.A but with unicorns, right? What is his favorite color?
Royal blue What is his favorite flower?
Margaritas (…) What is his favorite bird?
Ostriches… Just look at them. Who are his favorite prose writers?
* Googling “famous classic prose writers” * Who are his favorite poets?
Inloved ones Who is his favorite hero of fiction?
Jon Snow, Link (he rocks his green outfit) and Batman Who are his favorite heroines of fiction?
BabyDoll, Samantha Jones and Rikku from the Final Fantasy videogames Who are his favorite composers?
Yiruma, Ellie Goulding and Adam Young Who are his favorite painters?
Gustav Klimt Who are his heroes in real life?
People who gave me a chance Who are his favorite heroines of history?
Pocahontas and Anne Frank What are his favorite names?
Aria and Basile What is it his most dislike?
Sneaky, hairy, little crawling things What historical figures do he most despise?
Honey Boo Boo What event in military history does he most admire?
The Marathon battle What reform does he most admire?
Marriage equality What natural gift would he most like to possess?
Teleport How would he like to die?
Whispering “I hid a million in…gaaaaaah” What is his present state of mind?
Ready to start again To what faults does he feel most indulgent?
The ones people struggle with What is his motto?
Just smile and wave…smile and wave