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In fashion, we’re always very keen to explore the work of seamstresses; they are the ones who sublime the vision of a designer. With the booming of digital, new crafts are opening: they are magicians with computers and cameras; they amplify the dream machine of creative industries. We met the two founders of In Nihilo [...]
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Curiously a few weeks after the sad collapse of a textile factory in Bangladesh, we have received in our mailbox a quite rare type of contact. A chinese sports shoes factory/brand had decided to reach out to us and bring its work to our attention. What has really frozen our minds is not the product [...]
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Hey everyone! I’m Lionel, blogger from The Trendy Trooper, and it’s with a great pleasure that I join the Hit Bag team! From now on, I’ll keep a column to introduce you, dear readers, to some of the top fashion influencers in a very specific way. We’ll sneak around their closets, their bags and their [...]
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When it comes to fashion, we sometimes have a wardrobe full of clothes but nothing to wear. Amazing dilemma of the modern consumer. What if we could always get new clothes without being ruined and at the same time get money from our wardrobe? And actually, as Fiona Disegni, the founder of Rentez-Vous, tells us: [...]
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Yes, we were sort of fed up with H&M advertising, presenting a gorgeous and tattooed Beckham, all over the world. A bit too easy and unrealistic for us: a precious groomed man, a **** that you could imagine through the black & white processing…It seemed a lot like what women suffer from with Photoshopped pictures [...]
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We had this conversation last night with a French friend, who’s in charge of a top fashion e-commerce platform. And yes, we had this crazy feeling: French women, if celebrated all over the world for their *style* are actually totally frustrated. Look at any survey: they’re going to tell you they love this flower dress, [...]
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We had a chance to finally meet Korin Avraham in London, on a sunny morning. Energetic, determined, Korin is one of the very first Israeli bloggers to reach a certain notoriety abroad. In her bag, she brought so many amazing outfits: prints, local designers, vintage, but also Dr Martens (the crazy pink shoes on the [...]
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Free People keeps inspiring the 20-something women with a new short film: “In Roshambo: Rock, we go back in time to uncover a piece in Sheila and Chris’s relationship history before they were reunited so serendipitously on a street in New York. At this point in time, Sheila and Chris have just parted ways, and [...]
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A few weeks ago we spotted an incredible outfit in A$AP Rocky’s video “Wild for the Night”. Two guys strolling the favelas in what resembled a palm-tree print on white shirts and a bomber jacket. These guys: A little research dropped the name of the designerwear boldly styled in this scene: Balenciaga (Spring Summer 13). [...]
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I’ve just written an article for The Wall on why their digital strategy is just starting and why we can expect more crazy experiences in the coming months. It’s funny to see how we as consumers and fashionistos / fashionistas are more and more involved within the advertising process of a fashion brand: it’s no [...]