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issa tchieu

Issa Tchieu: “fashion has ruled our minds since the day we became vain”.

We’ve recently discovered Issa Tchieu blog and work. The Singapore based talent has an inspiring writing style and a look very avant gardiste. A bit like if Rolling Stones had met Asian pervasive creativity. We wanted to get her views on fashion. And she rocks.
When did you start blogging and why?
I started blogging in Sept 2011 and reason was I needed a media platform that I could share more photos in my camera with a story to tell. And only blog space can allow that kind of expression.
How would you define the fashion scene in Singapore?
Singapore is becoming a fashion hub and have gained massive influence from both local and international fashion designers and retailers. It is known to be a multi-cultural city and its only natural to see diversity in the mix of cultures and styles in the scene.
Issa Tchieu
“Fashion can change the world”: what do you think about that?
Fashion is an emotion and sometimes an obsession. It has ruled our minds since the day we became vain.
What are the local blogs we should discover?
For local blogs, I will recommend;;
Any favorite Singaporean designer?
A.W.O.L is my fav local designer.
What can we wish you?
Im creating my own line of wish me good luck? :P

Free New Slaves: Alexander Wang vs Jay Z videos

This week two videos of exceptional events in NYC hit the tubes with a curious common background. On one hand the hottest top designer Alexander Wang – fascinating fashionisti worldwide as well as God himself: Kanye West, on the other the biggest player in the rap game: Jay Z.

First pictures come from the now famous Undisclosed Event of Fall 2013 T by Alexander Wang, that saw a horde of fans gone wild in a warehouse free release of T products. We’ve been wondering if this was faked as a postmodern crowd performance serving the brand, but apparently the operation was staged to obtain this crazy frenzy naturally. Thus proving our friend Kanye right: NEW SLAVES.

The other video comes from a rare performance by Jay Z serving 6 hours of Picasso Baby in a contemporary art gallery, hosting a truckload of hip friends coming to share the light, among those the whole GIRLS cast including our darling Jemima Kirke else found would be underrated actor Alan Cumming, and other NYC most wanted underground socialites.

Actually we’re wondering which one of these two clips is the most intriguing. The one where the king of his own industry just makes sure to name drop his art into legimity, or the other connecting dots between social observation, art expression and deliberate marketed promotion at the same time… Frankly, NYC is too big a platform for other stages to compare for now. Wake up Europe!

lionel guirard the trendy trooper

Meet Lionel Guirard aka The Trendy Trooper

Lionel Guirard is a young blogger who launched The Trendy Trooper in 2011, with the desire to talk about fashion with a hint of humor and clumsiness.
On his blog, he spends most of his time trying to figure out what’s going through designers’ mind. Why so serious?

Lionel started to interview fashion influencers on Hit Bag few weeks ago. We wanted to know more about our power contributor…
His most marked characteristic?
Always seeking for the truth
The quality he most likes in a man?
The quality he most likes in a woman?
What does he most value in his friends?
What is his principle defect?
Fear of consequences
What is his favorite occupation?
Discovering new ways to humiliate himself in public places
What is his dream of happiness?
Building a room full of pillows
What to your mind would be the greatest of misfortunes?
Losing your beloved one. Classic, yet devastating.
What would he like to be?
In what country would he like to live?
Canada. It’s like the U.S.A but with unicorns, right?
What is his favorite color?
Royal blue
What is his favorite flower?
Margaritas (…)
What is his favorite bird?
Ostriches… Just look at them.
Who are his favorite prose writers?
* Googling “famous classic prose writers” *
Who are his favorite poets?
Inloved ones
Who is his favorite hero of fiction?
Jon Snow, Link (he rocks his green outfit) and Batman
Who are his favorite heroines of fiction?
BabyDoll, Samantha Jones and Rikku from the Final Fantasy videogames
Who are his favorite composers?
Yiruma, Ellie Goulding and Adam Young
Who are his favorite painters?
Gustav Klimt
Who are his heroes in real life?
People who gave me a chance
Who are his favorite heroines of history?
Pocahontas and Anne Frank
What are his favorite names?
Aria and Basile
What is it his most dislike?
Sneaky, hairy, little crawling things
What historical figures do he most despise?
Honey Boo Boo
What event in military history does he most admire?
The Marathon battle
What reform does he most admire?
Marriage equality
What natural gift would he most like to possess?
How would he like to die?
Whispering “I hid a million in…gaaaaaah”
What is his present state of mind?
Ready to start again
To what faults does he feel most indulgent?
The ones people struggle with
What is his motto?
Just smile and wave…smile and wave


Paperwoman. Caroline Chirache like a summer poem

 Directed by Camille Bovier & Jean-Baptiste Lefournier, the short film “Paperwoman” is the amazing story of a young intern with secret power…
Featuring :
Caroline Chirache :
Jean-Philippe de Tinguy :
Delphine Montaigne :

Soundtrack “78” performed by Baden Baden :

Produced by Dominique Faviez / Fighting Fish

Special Thanks to Chris Vandelet and Alain Esnoul for their support during the shooting.

Shot on Lumix GH2 (Driftwood Hack)

An amazing short-film;


Le Leon chomeur unemployed

Can we make fun of everything in fashion?

The French brand “Le Leon” has just generated very negative reactions among fashion spheres with the release of a very controversial collection. One of the reasons for this bad buzz concerns a sweatshirt, with the motto “chomeur” (unemployed). The white model is surrounded by 2 black sweepers. And when you know the situation in France, you can imagine how stupid this lookbook may appear.

The sweatshirt is sold 285 euros; something very expensive when you consider the quality of the product. As Mathilde Laurelli (L’Express Styles) sarcastically asks:

is unemployment a new fashion trend among hipsters?

What’s super interesting thus is to wonder if we can make fun of everything in fashion. And the answer is probably: no.
We’ve asked some fashion specialists and readers what could be the rules of a positive fun and here are their answers:

  1. Fun should be done when there’s a deep narrative beyond the coup. And it’s true that in this case, as the story is very poor (oh, it’s, oh, just second degree < WTF?) the fun is not an entry point to something else
  2. Fun could be implemented when fashion tries to fight against something or for a cause: it can be a way to attract a wide diversity of new people to use the fashion statement as a statement at all!
  3. it should be done in a positive way, not in a too dirty way: making fun of Lindsay Lohan when she’s on rehab? Well, then what? It does not mean that a fashion brand should not be aggressive at all: fantastic brands bring us, in a sometimes violent way to new spheres

At the end, the question is not to debate on the mash-up between fashion and LOL, The only thing that matters is: brands, what do you have to tell us? Before diving in second degree, what do you offer at the very first encounter. And very often, not much more than just a piece of cotton.



H.E. by Mango x The Sartorialist: again?

Scott Schuman (The Sartorialist) is the photographer of the Autumn/Winter 2013 H.E. by MANGO campaign, featuring top model Andrés Velencoso. The campaign was shot in the streets of Barcelona.

I honestly don’t know what to think about the campaign. Whereas the collection looks pretty good (but classic), seeing again The Sartorialist as the main star of a brand content is a bit boring. I don’t know what’s the real story behind except that he’s the Sartorialist.


Chris Sengthong candeur

Candid. The new men, with Chris Sengthong

The overly-man figure can watch its back. In response to the style-pressure and dictatorship some magazines try to impose, a few voices are not ready to surrender yet. Today, meet Chris Sengthong and his “Candeur”, and be ready to listen your inner light and frivolous voice.

How did  you start the “Candeur” project?

I recently opened the website, on June 21th, with the need to talk about men’s fashion in a different way. I don’t think that people always recognize themselves through the ideas of dandyism, sartorialism and elegance. “Candeur” talks about men, and was made for them. I think that we all deserve a slightly touch of innocence and frivolity. I like to take my time when it comes to fashion, and that is what “Candeur” is all about.

The website is quite promising, do you take care of it all by yourself?

For now, I wrote all the contents, and it wasn’t that easy at the beginning, because I didn’t want it to be a “blog”. I see it more like an online magazine, which is more convenient for me, and totally respond to my editorial policy.

You seem to have a specific idea of what makes a man today, can you quickly draw his portrait?

Well… I don’t think there is one particular type of men, especially in Paris. My website is divided into four different categories, you have the fashionisto, the lover, the shopaholic and the esthete, so everyone can relate to a few articles at least.

 In which category do you fit in?

Candeur” totally represents myself, I’m candid, in love, esthete, definitely a fashionisto and so a shopaholic. There was a last category I finally decided to erase, which was basically the “jerk”. Everybody has an inner jerk!

When I launched the website, I thought that I’ll reveal myself like I never did before. I think it’s every blogger’s fear… But on a second guess, I remembered that even before “Candeur”, I was  present on social networks, so I saw it like the next step of my career. When I talk about it, nobody’s really surprised about my way of writing… Actually, they know me that way!

Did you attend the Men’s Fashion Week in Paris? What are your thoughts about it?

I’m worn out! Next summer will be colorful, and I don’t even know how Parisians will handle it. We can’t say that color block is back, but the man will be 300% bohemian. Designers tend to loose their  sharpness, opting for inspirations directly brought from the 50’s and 70’s… I can’t wait to see how magazines will compose with these looks next year. I also noticed that a lot of designers went for really loose cuts, except for Saint-Laurent…

 Everyone’s struggled with this collection, what about you?

If we talk just about the style, Slimane is either late, or too ahead of fellow designers. But I’m sure it will be a best seller, it’s definitely wearable. Rock fans will be thrilled!

 Can you quickly describe us your early career?

It all started in a communication agency, for which I worked for two years. I learned everything I know about the web there. Then, I worked in a start up company called Menlook, which is now one of the best online stores for men. I took care of the web part of the project; I launched and wrote the digital version of The Menlook Tribune, the company’s magazine. I think it’s a very good way for the e-seller to bound and communicate with the buyer.

In the meantime, I had started some freelance fashion journalism work; I was already writing for Têtu magazine. Honestly, it inspired me a lot when I launched “Candeur”, I do not hide that I target men who love men. But I’m aware that my readers spectrum is larger than that.

I thought it was still an open spot, so I decided to create the website very quickly.

 Have you ever thought about editing your own magazine?

One day, I hope so! It’s a decision you need to think of very carefully. You can’t edit a printed magazine just like that, it requires a lot of work and dedication. I’m too young for that!

michelle williams louis vuitton

Michelle Williams x Louis Vuitton: behind the scenes of a major brand revamping

It might sound like a random release of another actress being endorsed by a brand, but in the case of Michelle Williams and Louis Vuitton, it’s probably a bit deeper than that.

Michelle Williams was selected by Louis Vuitton for her independent spirit with which she has forged her path through Hollywood defined by her outstanding talent, her passion for her craft, and her choice of daring and challenging roles,”

Maybe. But as the French iconic brand is now engaging a major revamping, this release is actually a very good sign.

Louis Vuitton is back in business in the sense that Michelle Williams’ has never accepted any fashion endorsement, except for Band of Outsiders for spring/summer 2012. Louis Vuitton gets what other brands can’t achieve.

The next move will be to create contents or partnerships that are truly unique to other luxury brands. A bit like Sprouse, now ages ago.

But hey: even if we’re sometimes pretty harsh with LV, we bet they’re going to make it.


Colorful and Black Swan occasion dresses with Hobbs

Great Britain is full of traditions, and specially traditions of irreverence. Hobbs got it well with their current occasion dresses collection; as Vogue describes in their last Catwalk Edit, Autumn Winter trends will be twice: on one side, “grace and femininity” with pink, ladylike silhouettes, something pretty protective and wise. But on the other side, darker patterns, the revival of black and grey, will bring another Black Swan full of grunge reinvention in the streets. As you can bet, it’s the sort of fashion we adore.
August is coming, which is always a good reason to progressively get rid of bikinis and start gathering nice pieces for September.
We specially like the Invitation Ross Dress, with a sensual V at the back. Something pretty sexy for a late summer dinner or a West End clubbing night.

What if you like floral motifs, but are not ready for moody blooms? Well, maybe you can try this psychedelic but sensitive dress to see if you fit with ecstatic graphics.

Whatever your decision, there are certain considerations you have to make when choosing dresses. Far from just grabbing something with a pretty pattern and delicate fabric you need to consider how it will look on you (not the model) and whether it’s the best choice. There’s plenty of advice on how to choose the right dress for your body but options such as those mentioned above are always a good place to start!