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lea seydoux roman coppola candy prada

Behind the Scenes of the Prada Candy L’eau Film with Roman Coppola and Lea Seydoux

A short film that starts with “how do we say Banana Split in French” “well, we say Banana Split!” could only delight us. In this modern Jules & Jim, we can’t get rid of all the short stories within the short story.

French accent in English advertising is on the rise, yes. But this time, it’s really rooted in our French inheritance. Enjoy this behind the scene with Léa Seydoux and associates!



Film + Editing
Production house: The Directors Bureau Los Angeles
Director of Photography: Darius Kondjhi

Léa Seydoux playing Candy
Peter Gadiot playing Gene
Rodolphe Pauly playing Julius

Film Directors
Wes Anderson – Director
Roman Coppola – Co-director

Le temps de la rentrée – France Gall
L’Idole – Jacques Dutronc
Il est 5 heures – Jacques Dutronc
Happy Birthday

paris street style a guide to effortless chic

Thinking about a Parisian fashion style? Forget Inès de la Fressange, adopt Isabelle Thomas

There’s this boring and conservative state of mind in French fashion, that when you think about a Parisian icon, a lot of established signatures think about Inès de la Fressange.

It’s very simple: I cannot count anymore the number of covers with Inès de la Fressange, mentioning a topic about Paris. So dramatically original as you can imagine. It’s symptomatic of the lack of confidence and vision of old fashion ladies in print magazines. I wouldn’t mind if they were not stealing the money of brands through media agencies, thus.

There are two ways to approach Paris: the Disney World journey, or the indie-chic one.

In the Disney World journey, you like Inès de la Fressange, you like flying boats and you think that Montmartre is the center of Paris. You think that men are romantic and that there’s love in every corner. You will probably follow a very blind trip. And you can be happy with this experience!

Or you can pick the most interesting one. The indie one. Men are more cheeky; women are not these outdated figures; there’s freedom, chic and funk. You’ll have a drink in a new fast casual restaurant (sur le pouce); you’ll have a crush on a Kling dress (even if it’s SPANISH) and you’ll probably go to a market in East Paris. There are new rules, too. Audacious outfits, mash-up between French designers you’ve never heard about in Vogue (yet), an international passer-by creation. And a big storm-soul for your eyes and your mind.

How can you find this route if you’re not an insider? Well, we can really recommend you to read Paris Street Style, a guide to effortless chic by Isabelle Thomas, one of our muses who also blog for L’Express Styles in French, and her friend and gifted photographer Frederique Veysset. You’ll get a sense of what real Parisian fashion is about: borrowing a coat from the 60s and not looking like a creepy hipster. Approaching denim with bright new ideas. Feeling good by mastering an easy-going style. Isabelle and Frédérique managed to summarize very deep trends touching French fashionistas and friends.


French women got rid of straitjacket. The web killed the Vogue-granny star. Believe this hype.

fashion photography contest paris

“Fashion critics have morphed into marketing journalists” by Liroy Choufan

I’ve read this interesting Op-Ed by Liroy Choufan, a consultant and reporter based in Israel. The idea that the columnist develops is that the democratization of fashion (affordable clothes, less elites and more affordability etc.) would automatically lead to a decrease in creativity and production.

Liroy Choufan particularly targets “fashion journalists” that she now considers as marketing journalists, simply diffusing press releases prepared by PR agency, talking about market and business, more than creativity, talent, and production.

What’s even more interesting in her paper is that she tackles the fake speeches on freedom & rights, that are promoted by main brands today.

“Either way, even if it serves to promote romantic ideas, there is nothing democratic about H&M’s capsule collection, or about fashion as a whole, which itself has nothing to do with democratic rights (or human rights, if you favour a pathos-filled version). In fact, the mere combination of the two terms is degrading to both”.

There are really good reasons to agree with this brilliant essay:

  • there are extremely few real “fashion critics” in the fashion corner: a lot of the people who write fashion articles are just…interns, maybe with an interest in fashion, but with a very little culture about it. Most of them wanted to be into politics or international affairs, not in a press-room, interviewing a Korean designer that they don’t know. I don’t mean that what they do is crap: I just think that, except in few magazines and online publications, the human resources are here to produce news in order to generate traffic, not to develop a qualitative approach
  • key players like H&M trust the media attention with capsule collections; it’s probably cool to provide a wider access to the consumer to a certain idea of fashion. But for the Martin Margiela collection, I was very surprized in-store: you don’t have that much explanations about MM; you don’t have archives, history, deeper explanations. If you’re really curious, you had to spend a huge amount of time browsing online why these items were picked. Whereas in a democracy, you need to “teach” the citizens on why a topic matters more than another one, it’s not – yet – the case in the business of fashion. Missed opportunity!

In the meantime, I also tend to challenge few of her ideas:

  • democracy is about the structure (government, associations, laws etc.) but mostly about the people. To a certain extent, the fashion scene has never been that opened. And to a certain extent – again – there’s a growing maturity of fashion bloggers, designers, when it comes to telling great stories; some of them are – indeed – rooted in a certain idea of democracy, and it works. On demand collections; sustainable development materials; promotion of a know-how. It’s still very young, but signals are reinsuring
  • what if fashion critics were no longer made to be internalized within traditional magazines and publications? A lot of good columnists are freelancers, slashers, part-time writers. I guess that this pervasive “loop” can suit up fashion criticism and analysis

And you? What do you think?


exposed shop camden

EXPOSED shop, Camden Town…shopping crush of the week!

There’s this shop in Camden, called EXPOSED. A great discovery, not THAT expensive for a pop-up-like store.

exposed shop camden 3

They showcase some of the best up and coming British Designers. “Currently in Stock are: Plastic Guns, Mark Thomas Taylor, Abandon Ship & Joe & Co Denim. We also have a specialist Vintage section from Dirty Look“.

exposed shop camden 2

That’s really the deal of the week for menswear: I bought a Joe & Co shirt (Mancunian rock!) and when you compare the quality to some high-street brands, well, you should definitely offer yourself a “je ne sais quoi” more…you know.

We tend to focus a lot on East London. And preppy boys tend to focus a lot on the West side…The secrets of London are nonetheless in these little boutiques: energy, curation, good vibes.

Re-think Camden.


The address:

Exposed Unit 3, Camden Lock Place, Camden, London – 0203 632 0909


VQ’s Outfit: Professional Blogger

Strike a pose. Change outfits everyday. Shoot your H&M look then bring it back for refund, buy again, shoot again. That’s how one could imagine the life of a fashion blogger. Ours is not like that. Here’s my first step into the world of the self-shot bloggers. I’ll browse you through my closet regularly, for fun, and sometimes to prove a point. Today’s point: fashion bloggers also go to work.

Outfit: A.P.C. Hat, S.N.S Herning Knit, Commune de Paris Shirt, A.P.C. Pants, A.P.C. Derbies, Maison Fabre Gloves, Uniform Wares Watch.


#Twinsters: 2 twins separated at birth to document their first meeting thanks to Social Media

This is a story that goes far beyond fashion, but we had this moving sensation this morning when a friend told us about this Kickstarter project. A beautiful story that we definitely want to support.

On February 21, 2013, Samantha, an American actor living in Los Angeles, received a message via Facebook that would drastically change her life. It was from Anaïs, a French fashion design student living in London. Anaïs’ friends viewed a KevJumba YouTube video featuring Samantha. They were immediately blown away by the identical appearance of Samantha & Anaïs. After a few light Google stalking sessions, Anaïs & her friends discovered that both girls were born on November 19, 1987 & adopted shortly after. Anaïs knew immediately that it was possible for Samantha to be her biological twin sister & reached out to her through Twitter & Facebook.

What the 2 girls want to achieve?

This full-length documentary will follow Samantha & Anaïs as they prepare to meet in person for the very first time! THey will document their unique experiences through a series of video blogs, video diaries, & skype conversations. In addition, they will capture the girls as they travel through Europe and the United States, exposing them to each other’s vastly different countries & cherished relationships. They will also be there as they take a DNA test and receive results to confirm their siblingship! The film will touch upon nature vs. nurture, adoption, sisterhood, & the power of social media. Their goal is to reveal every step of their journey, in order to exhibit an experience never documented before.

If you want to support them: go on Kickstarter and contribute.

It’s a unique chance to change the destiny of 2 split stories; it’s also an inspiration for all the people looking for the family they miss. Social Media can change the world. You can change the world.



regent street cocktail safari

The Regent Street Cocktail Safari: April 2013 is going to be yummie

Remember the brilliant acrobats dancing in the sky during Regent Street Festival few months ago? Well, the fashion gang is back with the Regent Street Cocktail Safari which will be launching in April 2013 at restaurants, cafés, bars and hotels along Regent Street.

And for two boulevardiers like us, well, it’s a bespoke event right?

Shoppers will be able to enjoy multiple venues in one evening, tasting the signature cocktails and small plates each venue has developed. The Regent Street Cocktail Safari has been created as an extension of the internationally renowned Regent Street Food Safari.”

The spots sound pretty amazing: MASH, Bar Américain at Brasserie Zédel (love it, I can testify…), aqua, Gaucho (perfect for a date..), The Living Room W1, Sartoria, Courthouse Doubletree by Hilton, Le Meridien Piccadilly,Dirty Martini and Inamo (<3).

Here’s the recommendation of the team behind the Cocktail journey:

Start at MASH on Brewer Street to try their movie themed cocktails, the American Psycho and the American Beauty. Bar Américain at Brasserie Zédel will be serving Salt Beef Bagels, Hot Dogs and Slider Sandwiches alongside their signature Chrysler Cocktail, with a Cognac base. Go to aqua for their Iron Lotus and Guatemalan Spirit cocktails to complement their Spanish tapas.

a beautiful mojito @ Courthouse Doubletree
a beautiful mojito @ Courthouse Double Tree

Gaucho have created their own Regent Street Cocktail including Smirnoff black with Aperol and a saffron infusion. The Living Room, W1 are launching their brand new Bar Sliders menu, a new concept, with their Regent Street punch. Sartoria have designed 3 cocktails to embrace the West End spirit including a RegentStreet special, made with lychee juice, whereas Courthouse Double Tree by Hilton have created the Regent Street Cosmojito.

At Le Méridien Piccadilly you can try the mini tasting menu with three mini food plates and three tastingcocktails. If you’re a sushi fan then Inamo is offering a sushi selection with their signature spicy cocktail the Inamo, with chilli syrup. If you’re looking for a martini, head to the experts at Dirty Martini to try their Tropical Pear Martini, Mango & Chilli Martini, or signature Dirty Martini.


It sounds like fun hey?

You can get more information right here:

iD-Cara-Collage-1_F1_RGB unzip burberry

Cara Delevingne unzips her Burberry Trench for i-D

OK, Cara Delevingne; you may have invented the LOL-Fashion, but when it comes to bringing – real – sexy back with a touch of effrontery, you know how to take the job.

Tyrone Lebon directed this interesting film. The style is again “dirty fashion” (so hype these days).


Photography and Film Tyrone Lebon
Fashion Director Charlotte Stockdale

Hair Shon at Julian Watson Agency
Make-up Petros Petrohilos at Streeters using Shu Uemura
Set design Poppy Bartlett at The Magnet Agency
Photography assistance Jack Day, Maxwell Tomlinson, Hannah Moon
Styling assistance Melissa Simpemba
Set assistance Luke Judlin
Production Lucie Newbegin at M.A.P
Fashion contributor Katie Lyall
Model Cara Delevingne at Storm

Cara wears coat Burberry. Underwear I.D. Sarrieri

misskllegslynch2 Rachel Lynch, I hate Blonde

Rachel Lynch from I Hate Blonde: trash, but meaningful

If Lilzeon was a girl, he’d like to be Rachel Lynch from I Hate Blonde. Sharp style, self-provocative, addictive and smart; there are many stories coming from her blog. Some might hate her. We said that this girl breaks the fashion rules. For our own delights. A minimalist interview, now. Right Now. With “the blonde alien on the lower east side“.

When did you start blogging and why?

I started blogging because I loved to write and I was modeling. I decided to put my two arts together.

Your art direction seems to connect to a certain “white trash” inheritance: do you agree?

Lol white trash? Not replying to that question? Kind of just sounds ignorant.
© Rachel Lynch, I Hate Blonde


What are the blogs you like to read?

I don’t read other people’s blogs. I just focus on me, I wouldn’t want it to influence me.


Fashion can change the world: what do you think about that?

Yes, but I think of it on a smaller scale. It can change one’s life.


What do you expect from fashion brands?

I expect a certain lifestyle to be projected through the collections. It has to capture a feeling and an essance.


Where can we follow you?-When did you start blogging and why?

@Ihateblonde on instagram, is my blog, @itsclevergirl is my twitter


What is #shoeporn ? When fashion & digital culture collude

We already knew #Foodporn madness: billions of pictures shared on Instagram or Twitter, making our friends hungry. A floating island of temptation, so to say.

Are we all crazy? Governments and associations try to make us eat better. Health management programs are on the rise. “Junk food” is Public Enemy #1. But as human beings always love all and its opposite, #foodporn is our new stuff. A phenomenon rooted in our desires and neurosis.

“Like the sexual kind, food porn allows us to lust after taboo things (…) And now it’s on our terms: We can search for exactly what turns us on, enlarge the images, and linger for as long as we want.”  Susan Albers, Psy.D., author of Eating Mindfully.

It’s not just a random topic: according to Women’s Health: a study in “Obesity” journal demonstrates that the brain’s hunger-and appetite-regulating center is more likely to be stimulated by images of food. Even worse: ghrelin (hunger hormone) can not even be self-controlled by our brain!

Fashion, this fantastic factory of pulses and attitudes, got it well:  #shoeporn starts to rise everywhere; on Glamour, but also on Refinery 29 follow what fashionistas already do online.

Surprisingly enough, #shoeporn also find some origins in the 90s, when feminist like Germaine Greer were attacking “lifestyle feminists”, and women who love high heels. They called them “FUCK ME SHOES”. What an irony :)