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Great British Sewing Bee
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Sewing: the coolest thing to do

Yes. You read it well: sewing is “one of the hottest trends of the season“, according to the very serious Financial Times.

“There is growing demand for individually crafted clothes, and young people are increasingly interested in making them,” says Celia Joicey, head of the Fashion and Textile Museum.

And it’s true that as entrepreneurship is now the more sought path for business school students in Europe (far beyond finance!), this come back of “real life” find new variations among a broad audience.

DIY blogs have never stopped their crazy pace, TV shows celebrate home design, and start to involve a lot of new talents, like Nail Artists for example. Fashion Star, led by Elle MacPherson, the real show in which “the contestants are given a challenge to design clothing with a certain look, feel and function” must convince Macy’s, Saks Fifth Avenue and Express buyers, is starting its second season.

Funny enough, if you had told me 10 years ago that sewing was going to be cool, I would have looked at you and answered “Come On: what about progress? what about digital?”. Today, men are also taking lectures to learn how to sew; digital and social media make this sort of activities always more tangible, connecting. involving. Sewing is at the crossroad of so many cultural clusters: fashion of course, but also music, feminism, sustainable development.

It’s time to reinvent again what was considered as “old-fashioned”. It’s not recycling old ideas: it’s actually using the tools we now have to fill our needs and daily dreams.

A cool time, actually

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DSquared²: a new Potion For Man Blue Cadet

A new fragrance, “Potion for Man Blue Cadet”, has just been revealed by DSquared². Perfumer Mathilde Bijaoui created the scent, which features key notes of mandarin, pine, cedarwood, musk, blue hemlock and bergamot, housed in a transparent glass bottle to display the light blue fragrance.

The French perfumer recently declared that: “Each fragrance I created has its own story. I’m proud of each one for different reasons. And I’m sure I will love the next one even more! This is why it’s hard to name one fragrance amongst all“.

 

 

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Louis Vuitton wheels glorious wheels
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WHEELS, GLORIOUS WHEELS by Louis Vuitton. Let’s roll and rock.

Dance performance in the middle of an airport: a sort of everlasting fantasy. Airports are paradoxical places: they are the gates to our dreams; and in the meantime, they’re the most scarring places, because of security, terrorism etc.

In this story, “Wheels, glorious wheels“, two travelers meet, and their 4-wheel Zephyr suitcases interact, showing off their distinct features. It’s punchy, sensual, tango.

Discover the video:

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SALT Canvas CEET
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Creative agency SALT opens new showroom with inaugural exhibition by French graffiti artist “CEET” in Hong Kong

Our friends from Creative agency SALT, opened in November by Hong Kong native Tim Ho and Danish import Tem Hansen, opens “Canvas”, a showroom located as a natural extension to their offices in Sai Ying Pun. To stay innovative and inspired, SALT recognises the importance of building a closer relationship with the “real” creative people of the city; the artists, designers, musicians and technologists who push the creative agenda forward. Canvas will provide a space for innovative talents to display their work in a carefully defined environment.

A good idea to mash up the slashers’ culture and to demonstrate that one’s story can find different interpretations in the same place.

For its inaugural exhibition, SALT presents “Back In The Day, a solo show by French graffiti artist “CEET”. Rooted in graffiti culture, CEET’s work is characterised by an interplay of colours and wild style lettering. His work has been featured widely on the international scene and he served as an art ambassador for brands like Adidas,
Airbus and Prada – an ideal first collaborator of SALT Canvas. SALT aims to bring a dynamic space to the up-and-coming neighbourhood of Sai Ying Pun. Other than art shows, Canvas will also play host to pop-up stores for new and interesting brands that are not yet represented in Hong Kong.
Located on the ground floor of 35 First Street, SALT Canvas is a former factory space turned gallery. The space has kept its industrial feel, while adding a few selfdesigned
furniture pieces – other than that, it’s literally a blank canvas waiting to be

transformed.
“Back In The Day” opens on April 24 and runs through May 15.

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Inside Out: The People’s art project by JR

Since 2011, JR keeps his Inside Out project alive and kicking.

“The concept of the project is to give everyone the opportunity to share their portrait and a statement of what they stand for, with the world. IOP provides individuals and groups from all corners of the globe with a vehicle to make a statement. Anyone can participate, and is challenged to use photographic portraits to share the untold stories and images of people in their communities.”

The documentary was presented this week-end during Tribeca Film Festival. We can’t wait to watch it.

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showcabinet prosthetics
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SHOWcabinet: Prosthetics, filmmaker Marie Schuller collaborated with designer Una Burke

Everybody’s talking about “amplification” and “otherkin”. The guys from SHOWstudio give an interesting interpretation of the phenomenon with Prosthetics.

 

SHOWcabinet: Prosthetics, filmmaker Marie Schuller collaborated with designer Una Burke to create a mesmerising fashion film. Inspired by Burke’s interest in movement and restriction, the short films sees her intricate armour-like leather creations transformed into human-size puppets that dance and writhe eerily before the camera. Speaking on the film Burke commented, ‘I have thoroughly enjoyed the breathing of life into my static pieces through this use motion and light and the collaborative fusion of fantastic creative minds.’

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l'oreal paris beauty box
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L’Oreal Paris: new Instant Beauty Box

So L’Oreal Paris has just released its new e-commerce platform called l’eboutique.

Beautistas are already exploring the new site, but what really triggers our interest in the new monthly-based “Instant Beauty Box”. L’Oreal Paris seems to get inspired by Joliebox and Glossybox, right?

We’ll see how it goes and if other beauty brands will dive into this tangible service.

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Taxi Driver
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What is luxury?

Funny enough: I’m one of these “target audiences” which don’t feel very engaged by current luxury brands.

It might appear provocative, but what you experience at Topshop is very often far better than what you get at Burberry, seriously.

Luxury brands seem sometimes austere. They scare me, not because I don’t have enough money, but because I’m simply not attracted by the pictures they send to me.

So what are we now waiting from a luxury brand?

First, maybe disconnection. I want to forget where I was walking the minute before entering a premium shop. I don’t want to consider it as a random journey on Regent’s Street. I want to feel that I’m entering a new world.

I also want education; except if you’re 50 and that you’ve traveled all around the world, you don’t have all the clues to properly understand the quality of a product. At the moment, not so many salesmen know how to teach you something about their products; we want less hairspray and more contents.

Even if it’s not the hype, I don’t want to be gathered with millions of people to attend the same catwalk online. I want to be attended with a very tiny group of people. Not the entire world.

I now tend to try to discover small boutiques, out of the famous avenues, chatting with real craftsmen, who take the time to tell us why a product is premium.

Give us some dream.

And for you: what is luxury?

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levi's 501
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Lynn Downey #AskLynn for Levi’s at 3.45pm today (London time)

Levi’s UK had the superb idea to invite Lynn Downey, “official” historian of Levi’s Strauss & Co in San Francisco, to answer some questions this afternoon.

Any denim junkies have a question for our historian Lynn Downey? Tweet us before the Q&A at 3:45! #AskLynn #501 pic.twitter.com/4wgzgCWqw6


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SAINT LAURENT MUSIC PROJECT x DAFT PUNK: the big issue

VQ had already explained why we were not really happy with the last brand manifesto of Saint Laurent Paris. The new release of the collaboration Daft Punk x Saint Laurent Music Project worries us, again!

So many brands have already diluted their own gifts in simply mashing up their name to a “cool” trend. The “x” has never been that present in capsule collections, media partnerships etc. It can be extremely powerful when it brings forward the 2 territories. Otherwise, it’s just an empty idea, made for filling magazines’ paper.

We had a look at Saint Laurent Paris corner at Harrod’s and the impression is seriously anxyogenic: black on black, without the charm of All Saints; daring forms that not so many women can wear; a certain “Neo-Occident” moral hammer, which will not satisfy Middle East market, nor Asian ones, that are far beyond when it comes to exploring subcultures.

But we’ll see, and we might be totally wrong. At the end, we’ll jump on Daft Punk beats, but not sure we’ll cry for Hedi Slimane.

Details:

THE SAINT LAURENT MUSIC PROJECT
DAFT PUNK, LOS ANGELES, MARCH 2013
STAGE WEAR BY HEDI SLIMANE FOR SAINT LAURENT
SAINT LAURENT BLACK GLITTER “LE SMOKING” JACKET

DAFT PUNK’S COLLABORATION WITH THE SAINT LAURENT MUSIC PROJECT STARTED IN OCTOBER 2012. THEY WERE COMMISSIONED TO CREATE THE SOUNDTRACK OF THE INAUGURAL SAINT LAURENT FASHION SHOW.

DAFT PUNK / SAINT LAURENT MUSIC PROJECT
MORE ON http://www.ysl.com/ & http://daftpunk.com/

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