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Géraldine Dormoy: “I have « dude » days, and « woman » ones”

Hey everyone! I’m Lionel, blogger from The Trendy Trooper, and it’s with a great pleasure that I join the Hit Bag team! From now on, I’ll keep a column to introduce you, dear readers, to some of the top fashion influencers in a very specific way. We’ll sneak around their closets, their bags and their fashion habits. Tell me what you wear, I’ll we tell you who you are!

Today, meet Geraldine Dormoy and her androgynous closet. Editor at l’Express Styles, she also shares her fashion knowledge on her blog Cafe Mode.

 Hello Geraldine! Garance Doré and Leandra Medine (The Man Repeller) confess that they often borrow men’s stuff. Razors, moisturizers, shirts, perfumes and watches, nothing’s left out. What about you ? Do you let your hands wander around ?

Absolutely ! Mark, my husband, is shorter than me, so I can’t pinch his trousers, but apart from that, I borrow everything from him : shirts, coats, blazers, scarves, belts… I can’t help it, I think he’s got perfect taste ! Plus, our clothes are stored in the same place, some sort of box room we like to call our dressing. We both have our half of the room…. When I have run out of things to wear, I automatically cast my greedy glance on the hanging rail on the other side…

Do you own any men’s clothes ?

Actually, I’m a bit of a schizo. Half of my wardrobe is man-ish, the other half is composed of dresses, heels… I have « dude » days, and « woman » ones. In the men’s corner, I collect derbies, blazers, V-neck cashmere sweaters and men’s shirts. I like how practical those never-out-of-fashion and well-cut pieces of clothing are.

Are you especially attached to one particular piece ? If so, what’s its story?

I would say my first pair of Church’s, navy blue summer Burdwoods. I bought them in Milan, during my very first fashion week…in other words, it’s been a while ! They cost a pretty penny but I still wear them. I love their design, the fact that the size and model number are written by hand, with a felt pen, on the inside leather. They age gracefully and they are an easy match : my smartest investment up to now. Too bad that the brand isn’t more creative, I would more easily fall for its other pieces.

Do you think men’s fashion seeks to be more androgynous today ? Are we heading towards a more mixed wardrobe ?

It will be definitely mixed the day when guys wear skirts and no one is shocked, not before. Us girls are lucky enough to dispose of two wardrobes, ever since Saint-Laurent made trousers available for everyone.

We’ve been toying with androgyny for quite a while, now. Unfortunately, it still is quite complicated for men. They still have a long way to go to finally be comfortable with their feminine side.

Has a recent men’s collection particularly caught your attention ?

I haven’t seen it for real, but I really liked the pictures of the 2012 F/W J.Crew’s collection, especially the Fair Isle sweaters. I can’t wait for this brand to finally land in Europe (a shop has been announced to open in London soon).

According to you, what’s the masculine piece of clothing a woman must absolutely have ?

A shirt. They are always better cut than the ones for women.

marc jacobs swimsuit 2013

Marc Jacobs SS13 swimwear: Neoprene Scuba Suit

The new Marc Jacobs SS13 swimwear collection is just astonishing. While some stupid random guys try to tell us that sexual healing does not concern XL / XXL people, MJ comes with an elegant and futurist Neoprene scuba suit. The lookbook is great: beautiful and absolutely not A&F models.

We’ve never said enough to girls how love their little bellies. ‘Cause there are butterflies in them :)

marc jacobs swimsuit 2013
Introducing new Marc by Marc Jacobs SS13 swimwear: The Neoprene Scuba Suit
Shop here:

rentez vous

Rentez-Vous: a Peer-to-Peer and designers concept that allows girls to get new clothes easily

When it comes to fashion, we sometimes have a wardrobe full of clothes but nothing to wear. Amazing dilemma of the modern consumer. What if we could always get new clothes without being ruined and at the same time get money from our wardrobe?  And actually, as Fiona Disegni, the founder of Rentez-Vous, tells us: “You East London people are lucky: you have a Rentez-Vous“. On Thursday, 30th, at the Old Shoreditch Station, you’re going to be able to “play” with this innovative concept. Thuy Pham or Charis had the chance to attend a secret Rentez-Vous few days ago and we can expect that this initiative is going to skyrocket in the coming months. Let’s have a chat with Fiona.

What is Rentez Vous Fiona?

Rentez-Vous is a Peer-to-Peer and designers concept that allows girls to get new clothes easily without being ruined and get money from their wardrobes. Being in Paris and London, our goal is to connect people through their clothes and give them access to unique connections and experiences.

If fashionistas want to join you, how can they do?

They must come to our Rentez-Vous! Next one will be on May, 30th at Old Shoreditch Station, East London. Save the date and book your seat: it’s going to be huge.

Do you think fashion & collaborative economics are a perfect mash-up?

Fashion and Collaborative consumption have the same essence. Fashion is collaborative at its core, as it’s the exchange of creativity that makes it alive. Fashion is made by people, it’s the mirror of common inspirations and visions. Through Rentez-Vous, our goal is to refresh its collaborative identity by making it accessible and shareable.

What can we wish you?

A great start in London and some Rentez-Vous everywhere in the world!

prenez l'air avec francis le slip français

Francis’ underpants vs David Beckham boxers: the revolt of man

Yes, we were sort of fed up with H&M advertising, presenting a gorgeous and tattooed Beckham, all over the world. A bit too easy and unrealistic for us: a precious groomed man, a **** that you could imagine through the black & white processing…It seemed a lot like what women suffer from with Photoshopped pictures of models.

But a French man uprose. Francis, thanks to the Slip Français (a very popular and trendy underpants brand in France), decided to revolt.

Francis launched an amazing concept called “Sliptime Around The World“. What sounds like a joke is actually a very inspiring and freeing initiative to better consume and better consider our self-esteem.  And you readers are lucky: we’ve interviewed him.

Sliptime Around the World: what’s the big idea?

Sliptime is first and foremost a sort of resistance: wearing underpants when you’re a regular guy, in natural landscapes. It goes against the diktat of boxers, which are highlighted in ads, using professional models.

Is it the new “punk” to wear underpants all over the world?

I don’t think so. I don’t consider it like that. And it’s not really new: I’ve started the project in 2007.

How did you start your collaboration with Le Slip Français?

Last year, I discovered Le Slip Français and I immediately loved their work: humor, young, dynamic, fresh. It totally suits my Sliptime Around The World. I sent an email to Guillaume (the founder of Le Slip Français) and he quickly endorsed me.

What can we wish you?

To keep on discovering beautiful landscapes, with my underpants!


Adidas: quick ain’t fair challenge in Washington DC this Saturday

John Wall, Damian Lillard, Jrue Holiday and A$AP Rocky gave us a lesson with “Quick Ain’t Fair,” the new TV ad for the Crazyquick basketball shoe.

Tjos afternoon in Washington D.C., fans could win the Wall edition Crazyquick and attend #QuickAintFair Challenge. A good initiative to make the creative idea tangible.



Stadium at The Wharf
800 Water St SW
Washington, DC 20024


british fashion

My fashion declaration of love to women living in London

We had this conversation last night with a French friend, who’s in charge of a top fashion e-commerce platform. And yes, we had this crazy feeling: French women, if celebrated all over the world for their *style* are actually totally frustrated.

Look at any survey: they’re going to tell you they love this flower dress, this pink jumper, this crazy pant etc. But when it comes to buying: Parisian girls buy black shoes, black jackets, black jumpers, black dresses. How come?

Because they are scared.

Because they don’t dare anymore.

Because they think that if they’re too sexy, well, they’re no longer this stereotypical inaccessible woman.

Sounds cliché? It is. But if you go to any Parisian party, it’s pretty rare when a Paris-born fashionista dares to talk to you.

That’s why I so much love London scene.

Girls have weapons. Girls dare to wear whatever they want, whatever they like, and don’t give a  s*** what men or mates think. They develop their own styles, their own malice, their own attitude. Yeah, it’s a risky business: you know the reputation of Essex girls…

But at least, they tried something.

British women should be an inspiration for French women: because taste without audacity is just a missed opportunity.

London women: I fashionably love you.


New brand to watch: ACIQ.

We’ve spotted a very interesting news this morning, as Aciq the new womenswear brand from Jessica Chatterton, Yoona Kim and Nickque Patterson has just been released. Their debut collection called The End of the Beginning, is made of androgynous pieces made of wool and cashmere with stand out leather detailing.

The fashion statement is powerful:

ACIQ is core androgynous label and movement transcending the characteristics associated with man and woman. In a modern world these traits have progressively become blurred, this is something to be celebrated, an emancipation of man- kind. With a structured fluidity ACIQ garments exploit the extremes of both sexes capturing the residue of silence left between the stereotypes of “man” and “woman“.

Instead of focusing on a gender issue or a “cyborg”, the brand aims to celebrate a new sort of mankind. A powerful – and daring – positioning that we can’t wait to discover.

Aciq inspiration

Korin Avraham fashion blogger israel

May Cover Girl: Korin Avraham

We had a chance to finally meet Korin Avraham in London, on a sunny morning. Energetic, determined, Korin is one of the very first Israeli bloggers to reach a certain notoriety abroad. In her bag, she brought so many amazing outfits: prints, local designers, vintage, but also Dr Martens (the crazy pink shoes on the photo below). She’s our cover girl of the month.

 You’re one of the very first Israeli fashion bloggers to export your style abroad: how would you define it?

I live by one simple rule when it comes to fashion: never take yourself too seriously! My wardrobe contains all kind of outfits, vintage, classic, simple and elegant, bright colors, crazy prints and lots of accessories.
I never plan what to wear, I wake up in the morning in a certain mood and try to find an outfit to express my feelings.
Just as I don’t have boundaries with my style, I found myself develop a desire to enrich people who love fashion wherever they may be, and so that’s why I started to post in English, and built up a community from various corners of the world. I also lived in NYC for a while and worked in the fashion industry and was known as the ‘Israeli fashionista’ there.

You used to be a lawyer: how did you decide to dedicate yourself to fashion blogging?

I still work part time as a lawyer (and always dress up when i go to court). However blogging is not work for me as I love doing it and it feels so neutral.

What are your favorite brands?

My favorite designers are Moschino and Chanel but I love pieces which are made with love and creativity even if its not a known brand.

Israeli brands we should discover?

Inbal Dror for wedding dresses, Alon Livne, Yosef, Tamar Primak, Tami Bar Lev, Dorit Bar Or.