Page 1
Korin Avraham fashion blogger israel

May Cover Girl: Korin Avraham

We had a chance to finally meet Korin Avraham in London, on a sunny morning. Energetic, determined, Korin is one of the very first Israeli bloggers to reach a certain notoriety abroad. In her bag, she brought so many amazing outfits: prints, local designers, vintage, but also Dr Martens (the crazy pink shoes on the photo below). She’s our cover girl of the month.

 You’re one of the very first Israeli fashion bloggers to export your style abroad: how would you define it?

I live by one simple rule when it comes to fashion: never take yourself too seriously! My wardrobe contains all kind of outfits, vintage, classic, simple and elegant, bright colors, crazy prints and lots of accessories.
I never plan what to wear, I wake up in the morning in a certain mood and try to find an outfit to express my feelings.
Just as I don’t have boundaries with my style, I found myself develop a desire to enrich people who love fashion wherever they may be, and so that’s why I started to post in English, and built up a community from various corners of the world. I also lived in NYC for a while and worked in the fashion industry and was known as the ‘Israeli fashionista’ there.

You used to be a lawyer: how did you decide to dedicate yourself to fashion blogging?

I still work part time as a lawyer (and always dress up when i go to court). However blogging is not work for me as I love doing it and it feels so neutral.

What are your favorite brands?

My favorite designers are Moschino and Chanel but I love pieces which are made with love and creativity even if its not a known brand.

Israeli brands we should discover?

Inbal Dror for wedding dresses, Alon Livne, Yosef, Tamar Primak, Tami Bar Lev, Dorit Bar Or.


Free People: “Roshambo: Rock”

Free People keeps inspiring the 20-something women with a new short film:

“In Roshambo: Rock, we go back in time to uncover a piece in Sheila and Chris’s relationship history before they were reunited so serendipitously on a street in New York. At this point in time, Sheila and Chris have just parted ways, and she finds her world crumbling. To get him off of her mind, her best friends, played by Michele Ouellet and Britt Maren, swoop in and whisk her away to Rio de Janeiro. The three beauties wander the city, throw on electric bikinis to hit the water, and dance the night away when a Spanish love interest, played by polo player, Diego Osorio, makes his way into picture…”

This is our Sunday crush. Enjoy the scene.

Director(s): Guy Aroch and Jonathan Doe
Director of Photography: Carlos Veron
Creative Director(s): Free People and Brody Baker for Starworks Group
Concept By: Free People
Producer: Starworks Group
Associate Producer: Connor Doherty for Starworks Group

Post Production Co: The Mill
Editor: Ryan McKenna
Colorist: Damien Van Der Cruyssen
Producer: Carl Walters

Actors: Sheila Marquez, Britt Maren, Michele Ouellet, Christopher Abbott, Diego Osorio

A$AP Rocky - Wild for the Night - Balenciaga Outfits

Balenciaga goes über-cool : Wild for the Night – A$AP Rocky

A few weeks ago we spotted an incredible outfit in A$AP Rocky’s video “Wild for the Night”. Two guys strolling the favelas in what resembled a palm-tree print on white shirts and a bomber jacket. These guys:

A$AP Rocky - Wild for the Night - Balenciaga Outfits
A$AP Rocky – Wild for the Night – Balenciaga Outfits

A little research dropped the name of the designerwear boldly styled in this scene: Balenciaga (Spring Summer 13). Outgrowing the girly-frenchie fetish linked to the brand in the Nicolas Ghesquière era, Alexander Wang’s touch seems to have drawn the brand to other spheres. And we bold boys can’t refrain from feeling a chill down the spine. Finally guys can feel the hype too.

Full clip featuring Skrillex and Birdy Nam Nam here:


iconoclasts of taste grey goose

Grey Goose Iconoclasts of Taste: learning how to enjoy our senses

Grey Goose, the Bacardi-owned brand of vodka, which is produced in France (cocorico!) has just revealed a new programme called “Iconoclasts of Taste”.

The idea is that three visions that seek to change the way we experience taste are going to be promoted, thanks to mixologist Tony Conigliaro, fashion designer Giles Deacon, curator Carrie Scott and chef Nuno Mendes.

As cocktails and alcohol beverages need to reinvent their positioning, we can’t wait to discover more of this strong statement.

Hong Kong Tatler april 2013

Hong Kong Tatler: when deviant art inspirations take the lead on their cover

We were astonished and happy to discover the new cover for April issue of Hong Kong Tatler; Brandon Chau (founder of A-life Academy), Nissim Tse (black belt instructor in Shorinjiryu karate as well as director of Sofaer Global Research HK),  Hing Chao, Philip Kwok (chairman of the Shotokan Karate International of Hong Kong), Albert Wong (Eastern Worldwide Company), and Alex Shum wear diverse Ninja / karate outfits.

It could have been totally cheap and an open gate to mockery, but the result is absolutely gorgeous.

Not surprising when you know the excellent reputation of the magazine.

Ha, western magazines should probably get a bit more inspired. HK rules.

shanghai affairs hugo boss

Shanghai Affairs…Hugo Boss is getting ready for its Fashion Show

As catwalks are competing intensely to generate a maximum attention from observers and consumers worldwide, innovative stories are on the rise. Hugo Boss got it and revealed their “Shanghai Affairs”, a 2-episode film starring Lin Chiling and Jon Kortajarena. It presents 2 pieces of the limited runway collection available for purchase live at the fashion show, on May, 30th.



Burberry: the best is to come with their coming digital strategy

I’ve just written an article for The Wall on why their digital strategy is just starting and why we can expect more crazy experiences in the coming months.

It’s funny to see how we as consumers and fashionistos / fashionistas are more and more involved within the advertising process of a fashion brand: it’s no longer about promotion but about creating consent and engagement. The “climax” of an ad, if very important for media coverage, is not that relevant when it comes to conquering new customers.

Anyway, if you’re keen to read some Social Media / fashion marketing, it’s on The Wall!

adidas #mygirls

Adidas all in for #mygirls : who changes the world? girls.

The last Adidas campaign “all in for #mygirls” might well be one of my favorite ones. As for #goforth , the campaign is related to on-going stories, making us travel all over the world, with women who claim their passion for sports and a more balanced world.

On the dedicated blog, we can experience real “backstage” journeys with the selected girls.

Compared to Nike aggressive positioning under the scope of performance, the idea of Adidas is far more interesting: togetherness, real girls with real dreams, smiles to change the world instead of fighting it.


Great British Sewing Bee

Sewing: the coolest thing to do

Yes. You read it well: sewing is “one of the hottest trends of the season“, according to the very serious Financial Times.

“There is growing demand for individually crafted clothes, and young people are increasingly interested in making them,” says Celia Joicey, head of the Fashion and Textile Museum.

And it’s true that as entrepreneurship is now the more sought path for business school students in Europe (far beyond finance!), this come back of “real life” find new variations among a broad audience.

DIY blogs have never stopped their crazy pace, TV shows celebrate home design, and start to involve a lot of new talents, like Nail Artists for example. Fashion Star, led by Elle MacPherson, the real show in which “the contestants are given a challenge to design clothing with a certain look, feel and function” must convince Macy’s, Saks Fifth Avenue and Express buyers, is starting its second season.

Funny enough, if you had told me 10 years ago that sewing was going to be cool, I would have looked at you and answered “Come On: what about progress? what about digital?”. Today, men are also taking lectures to learn how to sew; digital and social media make this sort of activities always more tangible, connecting. involving. Sewing is at the crossroad of so many cultural clusters: fashion of course, but also music, feminism, sustainable development.

It’s time to reinvent again what was considered as “old-fashioned”. It’s not recycling old ideas: it’s actually using the tools we now have to fill our needs and daily dreams.

A cool time, actually


DSquared²: a new Potion For Man Blue Cadet

A new fragrance, “Potion for Man Blue Cadet”, has just been revealed by DSquared². Perfumer Mathilde Bijaoui created the scent, which features key notes of mandarin, pine, cedarwood, musk, blue hemlock and bergamot, housed in a transparent glass bottle to display the light blue fragrance.

The French perfumer recently declared that: “Each fragrance I created has its own story. I’m proud of each one for different reasons. And I’m sure I will love the next one even more! This is why it’s hard to name one fragrance amongst all“.