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georgia may jagger

Sisley Live from Paris with Georgia May Jagger & Josh McLellan

We like Sisley: it used to be the brand you could discover in the top floor of Benetton shop; and most of the time, good surprises happen. Olivier Zahm helped the brand for their Autumn/Winter campaign and shot some photos for Sisley Instagram account.

Black & white, leather: it prefigures what the tribes are going to wear in the coming months. All Saints & associates are also very happy as you can imagine…

This is a good first step of the brand in social space: we of course would love to see (and do) more with Sisley; next time, add budget to involve your fans!


Nike x Liberty collection: classic Nike styles revisited

Liberty and Nike managed to launch a very interesting collection for Spring.  For the first time, customers can now use Liberty print to customise classic Nike styles as part of the Nike ID range. To celebrate the launch, three custom built styles from the collection will be available to buy in store and online at Liberty.

Classic Nike silhouettes the Air Max 1, Blazer Mid and the cult favourite Roshe Run will be available in two of Liberty famous prints, Capel and Pepper


Liberty Capel print was first printed on tana at Loveclough in 1978. Based on a 1930s print in the Liberty archive, Capel features a loosely drawn low-colour floral with a defining outline on a printed blotch background. The design has been on classic tana since 1993 and is now printed at Reggiani.


Designed for Liberty by the Jack Prince Studio in 1974, Pepper was first printed on tana at Loveclough in December the same year. Part of the very first Liberty classic tana lawn fabric range, with design names inspired by spices, it is now printed at Standfast. Pepper features small delicate shapes with a fine black outline to form an all-over texture

A good set of patterns and motifs for fashionistas!


Géraldine Dormoy: “I have « dude » days, and « woman » ones”

Hey everyone! I’m Lionel, blogger from The Trendy Trooper, and it’s with a great pleasure that I join the Hit Bag team! From now on, I’ll keep a column to introduce you, dear readers, to some of the top fashion influencers in a very specific way. We’ll sneak around their closets, their bags and their fashion habits. Tell me what you wear, I’ll we tell you who you are!

Today, meet Geraldine Dormoy and her androgynous closet. Editor at l’Express Styles, she also shares her fashion knowledge on her blog Cafe Mode.

 Hello Geraldine! Garance Doré and Leandra Medine (The Man Repeller) confess that they often borrow men’s stuff. Razors, moisturizers, shirts, perfumes and watches, nothing’s left out. What about you ? Do you let your hands wander around ?

Absolutely ! Mark, my husband, is shorter than me, so I can’t pinch his trousers, but apart from that, I borrow everything from him : shirts, coats, blazers, scarves, belts… I can’t help it, I think he’s got perfect taste ! Plus, our clothes are stored in the same place, some sort of box room we like to call our dressing. We both have our half of the room…. When I have run out of things to wear, I automatically cast my greedy glance on the hanging rail on the other side…

Do you own any men’s clothes ?

Actually, I’m a bit of a schizo. Half of my wardrobe is man-ish, the other half is composed of dresses, heels… I have « dude » days, and « woman » ones. In the men’s corner, I collect derbies, blazers, V-neck cashmere sweaters and men’s shirts. I like how practical those never-out-of-fashion and well-cut pieces of clothing are.

Are you especially attached to one particular piece ? If so, what’s its story?

I would say my first pair of Church’s, navy blue summer Burdwoods. I bought them in Milan, during my very first fashion week…in other words, it’s been a while ! They cost a pretty penny but I still wear them. I love their design, the fact that the size and model number are written by hand, with a felt pen, on the inside leather. They age gracefully and they are an easy match : my smartest investment up to now. Too bad that the brand isn’t more creative, I would more easily fall for its other pieces.

Do you think men’s fashion seeks to be more androgynous today ? Are we heading towards a more mixed wardrobe ?

It will be definitely mixed the day when guys wear skirts and no one is shocked, not before. Us girls are lucky enough to dispose of two wardrobes, ever since Saint-Laurent made trousers available for everyone.

We’ve been toying with androgyny for quite a while, now. Unfortunately, it still is quite complicated for men. They still have a long way to go to finally be comfortable with their feminine side.

Has a recent men’s collection particularly caught your attention ?

I haven’t seen it for real, but I really liked the pictures of the 2012 F/W J.Crew’s collection, especially the Fair Isle sweaters. I can’t wait for this brand to finally land in Europe (a shop has been announced to open in London soon).

According to you, what’s the masculine piece of clothing a woman must absolutely have ?

A shirt. They are always better cut than the ones for women.

marc jacobs swimsuit 2013

Marc Jacobs SS13 swimwear: Neoprene Scuba Suit

The new Marc Jacobs SS13 swimwear collection is just astonishing. While some stupid random guys try to tell us that sexual healing does not concern XL / XXL people, MJ comes with an elegant and futurist Neoprene scuba suit. The lookbook is great: beautiful and absolutely not A&F models.

We’ve never said enough to girls how love their little bellies. ‘Cause there are butterflies in them :)

marc jacobs swimsuit 2013
Introducing new Marc by Marc Jacobs SS13 swimwear: The Neoprene Scuba Suit
Shop here:

rentez vous

Rentez-Vous: a Peer-to-Peer and designers concept that allows girls to get new clothes easily

When it comes to fashion, we sometimes have a wardrobe full of clothes but nothing to wear. Amazing dilemma of the modern consumer. What if we could always get new clothes without being ruined and at the same time get money from our wardrobe?  And actually, as Fiona Disegni, the founder of Rentez-Vous, tells us: “You East London people are lucky: you have a Rentez-Vous“. On Thursday, 30th, at the Old Shoreditch Station, you’re going to be able to “play” with this innovative concept. Thuy Pham or Charis had the chance to attend a secret Rentez-Vous few days ago and we can expect that this initiative is going to skyrocket in the coming months. Let’s have a chat with Fiona.

What is Rentez Vous Fiona?

Rentez-Vous is a Peer-to-Peer and designers concept that allows girls to get new clothes easily without being ruined and get money from their wardrobes. Being in Paris and London, our goal is to connect people through their clothes and give them access to unique connections and experiences.

If fashionistas want to join you, how can they do?

They must come to our Rentez-Vous! Next one will be on May, 30th at Old Shoreditch Station, East London. Save the date and book your seat: it’s going to be huge.

Do you think fashion & collaborative economics are a perfect mash-up?

Fashion and Collaborative consumption have the same essence. Fashion is collaborative at its core, as it’s the exchange of creativity that makes it alive. Fashion is made by people, it’s the mirror of common inspirations and visions. Through Rentez-Vous, our goal is to refresh its collaborative identity by making it accessible and shareable.

What can we wish you?

A great start in London and some Rentez-Vous everywhere in the world!

prenez l'air avec francis le slip français

Francis’ underpants vs David Beckham boxers: the revolt of man

Yes, we were sort of fed up with H&M advertising, presenting a gorgeous and tattooed Beckham, all over the world. A bit too easy and unrealistic for us: a precious groomed man, a **** that you could imagine through the black & white processing…It seemed a lot like what women suffer from with Photoshopped pictures of models.

But a French man uprose. Francis, thanks to the Slip Français (a very popular and trendy underpants brand in France), decided to revolt.

Francis launched an amazing concept called “Sliptime Around The World“. What sounds like a joke is actually a very inspiring and freeing initiative to better consume and better consider our self-esteem.  And you readers are lucky: we’ve interviewed him.

Sliptime Around the World: what’s the big idea?

Sliptime is first and foremost a sort of resistance: wearing underpants when you’re a regular guy, in natural landscapes. It goes against the diktat of boxers, which are highlighted in ads, using professional models.

Is it the new “punk” to wear underpants all over the world?

I don’t think so. I don’t consider it like that. And it’s not really new: I’ve started the project in 2007.

How did you start your collaboration with Le Slip Français?

Last year, I discovered Le Slip Français and I immediately loved their work: humor, young, dynamic, fresh. It totally suits my Sliptime Around The World. I sent an email to Guillaume (the founder of Le Slip Français) and he quickly endorsed me.

What can we wish you?

To keep on discovering beautiful landscapes, with my underpants!


Adidas: quick ain’t fair challenge in Washington DC this Saturday

John Wall, Damian Lillard, Jrue Holiday and A$AP Rocky gave us a lesson with “Quick Ain’t Fair,” the new TV ad for the Crazyquick basketball shoe.

Tjos afternoon in Washington D.C., fans could win the Wall edition Crazyquick and attend #QuickAintFair Challenge. A good initiative to make the creative idea tangible.



Stadium at The Wharf
800 Water St SW
Washington, DC 20024


british fashion

My fashion declaration of love to women living in London

We had this conversation last night with a French friend, who’s in charge of a top fashion e-commerce platform. And yes, we had this crazy feeling: French women, if celebrated all over the world for their *style* are actually totally frustrated.

Look at any survey: they’re going to tell you they love this flower dress, this pink jumper, this crazy pant etc. But when it comes to buying: Parisian girls buy black shoes, black jackets, black jumpers, black dresses. How come?

Because they are scared.

Because they don’t dare anymore.

Because they think that if they’re too sexy, well, they’re no longer this stereotypical inaccessible woman.

Sounds cliché? It is. But if you go to any Parisian party, it’s pretty rare when a Paris-born fashionista dares to talk to you.

That’s why I so much love London scene.

Girls have weapons. Girls dare to wear whatever they want, whatever they like, and don’t give a  s*** what men or mates think. They develop their own styles, their own malice, their own attitude. Yeah, it’s a risky business: you know the reputation of Essex girls…

But at least, they tried something.

British women should be an inspiration for French women: because taste without audacity is just a missed opportunity.

London women: I fashionably love you.