Page 1

VQ’s Outfit: Professional Blogger

Strike a pose. Change outfits everyday. Shoot your H&M look then bring it back for refund, buy again, shoot again. That’s how one could imagine the life of a fashion blogger. Ours is not like that. Here’s my first step into the world of the self-shot bloggers. I’ll browse you through my closet regularly, for fun, and sometimes to prove a point. Today’s point: fashion bloggers also go to work.

Outfit: A.P.C. Hat, S.N.S Herning Knit, Commune de Paris Shirt, A.P.C. Pants, A.P.C. Derbies, Maison Fabre Gloves, Uniform Wares Watch.


#Twinsters: 2 twins separated at birth to document their first meeting thanks to Social Media

This is a story that goes far beyond fashion, but we had this moving sensation this morning when a friend told us about this Kickstarter project. A beautiful story that we definitely want to support.

On February 21, 2013, Samantha, an American actor living in Los Angeles, received a message via Facebook that would drastically change her life. It was from Anaïs, a French fashion design student living in London. Anaïs’ friends viewed a KevJumba YouTube video featuring Samantha. They were immediately blown away by the identical appearance of Samantha & Anaïs. After a few light Google stalking sessions, Anaïs & her friends discovered that both girls were born on November 19, 1987 & adopted shortly after. Anaïs knew immediately that it was possible for Samantha to be her biological twin sister & reached out to her through Twitter & Facebook.

What the 2 girls want to achieve?

This full-length documentary will follow Samantha & Anaïs as they prepare to meet in person for the very first time! THey will document their unique experiences through a series of video blogs, video diaries, & skype conversations. In addition, they will capture the girls as they travel through Europe and the United States, exposing them to each other’s vastly different countries & cherished relationships. They will also be there as they take a DNA test and receive results to confirm their siblingship! The film will touch upon nature vs. nurture, adoption, sisterhood, & the power of social media. Their goal is to reveal every step of their journey, in order to exhibit an experience never documented before.

If you want to support them: go on Kickstarter and contribute.

It’s a unique chance to change the destiny of 2 split stories; it’s also an inspiration for all the people looking for the family they miss. Social Media can change the world. You can change the world.



regent street cocktail safari

The Regent Street Cocktail Safari: April 2013 is going to be yummie

Remember the brilliant acrobats dancing in the sky during Regent Street Festival few months ago? Well, the fashion gang is back with the Regent Street Cocktail Safari which will be launching in April 2013 at restaurants, cafés, bars and hotels along Regent Street.

And for two boulevardiers like us, well, it’s a bespoke event right?

Shoppers will be able to enjoy multiple venues in one evening, tasting the signature cocktails and small plates each venue has developed. The Regent Street Cocktail Safari has been created as an extension of the internationally renowned Regent Street Food Safari.”

The spots sound pretty amazing: MASH, Bar Américain at Brasserie Zédel (love it, I can testify…), aqua, Gaucho (perfect for a date..), The Living Room W1, Sartoria, Courthouse Doubletree by Hilton, Le Meridien Piccadilly,Dirty Martini and Inamo (<3).

Here’s the recommendation of the team behind the Cocktail journey:

Start at MASH on Brewer Street to try their movie themed cocktails, the American Psycho and the American Beauty. Bar Américain at Brasserie Zédel will be serving Salt Beef Bagels, Hot Dogs and Slider Sandwiches alongside their signature Chrysler Cocktail, with a Cognac base. Go to aqua for their Iron Lotus and Guatemalan Spirit cocktails to complement their Spanish tapas.

a beautiful mojito @ Courthouse Doubletree
a beautiful mojito @ Courthouse Double Tree

Gaucho have created their own Regent Street Cocktail including Smirnoff black with Aperol and a saffron infusion. The Living Room, W1 are launching their brand new Bar Sliders menu, a new concept, with their Regent Street punch. Sartoria have designed 3 cocktails to embrace the West End spirit including a RegentStreet special, made with lychee juice, whereas Courthouse Double Tree by Hilton have created the Regent Street Cosmojito.

At Le Méridien Piccadilly you can try the mini tasting menu with three mini food plates and three tastingcocktails. If you’re a sushi fan then Inamo is offering a sushi selection with their signature spicy cocktail the Inamo, with chilli syrup. If you’re looking for a martini, head to the experts at Dirty Martini to try their Tropical Pear Martini, Mango & Chilli Martini, or signature Dirty Martini.


It sounds like fun hey?

You can get more information right here:

iD-Cara-Collage-1_F1_RGB unzip burberry

Cara Delevingne unzips her Burberry Trench for i-D

OK, Cara Delevingne; you may have invented the LOL-Fashion, but when it comes to bringing – real – sexy back with a touch of effrontery, you know how to take the job.

Tyrone Lebon directed this interesting film. The style is again “dirty fashion” (so hype these days).


Photography and Film Tyrone Lebon
Fashion Director Charlotte Stockdale

Hair Shon at Julian Watson Agency
Make-up Petros Petrohilos at Streeters using Shu Uemura
Set design Poppy Bartlett at The Magnet Agency
Photography assistance Jack Day, Maxwell Tomlinson, Hannah Moon
Styling assistance Melissa Simpemba
Set assistance Luke Judlin
Production Lucie Newbegin at M.A.P
Fashion contributor Katie Lyall
Model Cara Delevingne at Storm

Cara wears coat Burberry. Underwear I.D. Sarrieri

misskllegslynch2 Rachel Lynch, I hate Blonde

Rachel Lynch from I Hate Blonde: trash, but meaningful

If Lilzeon was a girl, he’d like to be Rachel Lynch from I Hate Blonde. Sharp style, self-provocative, addictive and smart; there are many stories coming from her blog. Some might hate her. We said that this girl breaks the fashion rules. For our own delights. A minimalist interview, now. Right Now. With “the blonde alien on the lower east side“.

When did you start blogging and why?

I started blogging because I loved to write and I was modeling. I decided to put my two arts together.

Your art direction seems to connect to a certain “white trash” inheritance: do you agree?

Lol white trash? Not replying to that question? Kind of just sounds ignorant.
© Rachel Lynch, I Hate Blonde


What are the blogs you like to read?

I don’t read other people’s blogs. I just focus on me, I wouldn’t want it to influence me.


Fashion can change the world: what do you think about that?

Yes, but I think of it on a smaller scale. It can change one’s life.


What do you expect from fashion brands?

I expect a certain lifestyle to be projected through the collections. It has to capture a feeling and an essance.


Where can we follow you?-When did you start blogging and why?

@Ihateblonde on instagram, is my blog, @itsclevergirl is my twitter


What is #shoeporn ? When fashion & digital culture collude

We already knew #Foodporn madness: billions of pictures shared on Instagram or Twitter, making our friends hungry. A floating island of temptation, so to say.

Are we all crazy? Governments and associations try to make us eat better. Health management programs are on the rise. “Junk food” is Public Enemy #1. But as human beings always love all and its opposite, #foodporn is our new stuff. A phenomenon rooted in our desires and neurosis.

“Like the sexual kind, food porn allows us to lust after taboo things (…) And now it’s on our terms: We can search for exactly what turns us on, enlarge the images, and linger for as long as we want.”  Susan Albers, Psy.D., author of Eating Mindfully.

It’s not just a random topic: according to Women’s Health: a study in “Obesity” journal demonstrates that the brain’s hunger-and appetite-regulating center is more likely to be stimulated by images of food. Even worse: ghrelin (hunger hormone) can not even be self-controlled by our brain!

Fashion, this fantastic factory of pulses and attitudes, got it well:  #shoeporn starts to rise everywhere; on Glamour, but also on Refinery 29 follow what fashionistas already do online.

Surprisingly enough, #shoeporn also find some origins in the 90s, when feminist like Germaine Greer were attacking “lifestyle feminists”, and women who love high heels. They called them “FUCK ME SHOES”. What an irony :)


YOKO ONO “Make-Up Tips For Men” / Opening Ceremony

YOKO ONO “Make-Up Tips For Men” from Opening Ceremony on Vimeo.

So, we already thought that Yoko Ono collection for Opening Ceremony was a bit kinda…sexy and cheeky. But when she decided to provide us some “make-up tips for men“, we could only adhere.

“When you see a rainbow in the sky. Breathe it in. And make your room into a rainbow room.”

That’s the kind of tips we love.

Sophie Alerte à Liège

Sophie Ismail from Alerte à Liège: Belgium attacks.

Sophie Ismail from Alerte à Liège is one of our favorite fashion bloggers. Now based in Paris but with eyes all over Europe, she’s a fashion bomb, mixing a very rare sensitivity for rising talents to strong fashion statements. Let’s talk about Belgium.

Your blog is called “Alerte à Liège“: is there a fashion menace in Belgium?

There are many gifted designers in Belgium, and 2 very famous fashion schools: La Cambre in Brussels, and the Académie royale des beaux-arts in Anvers. But because of the recession, a lot of consumers decide to pick major brands (Isabel Marant, Chloé, Céline, Chanel,…) instead of daring to chose young creators. Moreover, Belgium does not own creativity, as foreign showrooms are becoming better and better. You just need to attend Paris Fashion Week to get the point.

When you launch a fashion brand, you need important funds. In Belgium, government and specialized business angels, like Anne Chapelle (aka bvba 32), help us.

What are your biggest achievements so far as a fashion blogger?

To be still active online, as my blog is now 5,5 years old…

Belgium is the place to be for fashion designers. As you’re also living in Paris, how would you define the Belgian scene vs the Parisian one?

During the previous Fashion Week, as I was attending Christian Wijants and Jean-Paul Lespagnard catwalks, I realized how the Belgian fashion stakeholders really help one another, as a family. The top-notch of the Belgian fashion world was present, very enthusiastic. The mood during the shows is very human, very unique…

If we want to better know the fashion scene in Belgium, where shall we go and which sites shall we visit?

You need to prepare your trip to Brusells with MAD Brussels.This organism aims to promote fashion & design industries. There’s an online schedule and an address book of creators. In Anvers, you just need to walk around and get caught by the creative energy.

What can we wish you?

I’d like to see blogs to be more considered in brands’ digital communications, and that brands stop thinking that bloggers are just an opportunity to get free advertizing or (very) low cost.

red dress the art of making

The Art of Making, Red Dress

The Art of Making, Red Dress from Deep Green Sea on Vimeo.

“When an idea materializes into paper and continues to magically transform into a deep red fabric, the only thing you can do is let go and follow your heart.” That’s the motto of the “Art of Making” episode, produced by Deep Green Sea. It aspires to “display and highlight people who go against the spirit of today’s pessimism and desperation. They dare to dream and create with zeal and imagination. Armed with passion for knowledge and emotion, they attempt to combine the precision of science with the elegance and resourcefulness of art. We thank them wholeheartedly for their contribution“.

The film presents Samantha Sotos work, who was born and raised in Australia, studied in Athens and London and worked in London and Sydney before moving permanently to Greece. In 2006 she opened her own studio which is situated in downtown Athens, Thissio. In walking distance from the Acropolis, Thissio merges the ‘yitonia’ (neighbourhood) of old Athens with a modern flavour of today.

A very inspiring document for any Doer or Fashion dreamer.



Directed by – Dimitris Ladopoulos, Spiros Rasidakis
Director of photography – Nikos Mexis
Editing – Theodoros Armaos
Sound design – Nikos Tsines, George Potagas
Music – ‘Silk’, Monsieur Minimal
Fashion Designer – Samantha Sotos
visit film page –