Page 1
liu wen h&m

Liu Wen for H&M Spring 2013: the new icons

In London, we’ve been attracted by the new H&M campaign, starring among other new “icons” a model called “Liu Wen”. This campaign is both “normal” (in a positive way) and intriguing.

Well done Alasdair McLellan & Claire Richardson

We like what she says about what “being an icon” means:

“An iconic woman has classic style, a good heart and is confident – that makers her beautiful”


galarie lafayette fashion sport caroline daily skate slanelle

When fashion bloggers imagine a pursuit by night at Galeries Lafayette for Fashion Sport

We already knew that Caroline Daily had amazing ideas. Very early, she knew that she had to invent and create original art directions, for her blog but more importantly for her stylist work.

Her new gigantic idea is a real breakthrough: casting some of the coolest French fashion bloggers (Marion, Marie, Marion, Vanessa) who had to chase with skateboards and louboutin after the dandy Sébastien.

© Roman / Caroline Daily

You can have a look at the work on Caroline Daily work, and some backstage pictures on Slanelle’s blog.

Shooting by “Roman”.


Afaf and Marwa blog

Afaf & Marwa: from Morocco with fashion love

Afaf & Marwa are two sisters, living in Morocco. They started blogging 2 years ago, and their style is fresh, simple and enthusiastic. We definitely wanted to get their energy.
When and why did you start blogging?
We started blogging two years ago ! At the very beginning, it was just for fun, but it became more serious. But the main reason has always been to share our passion with readers from all over the world, and to contribute in the development of Fashion in our country, Morocco. It’s like showing Moroccans that fashion doesn’t have any limit, any border..
How would you define the “Moroccan style” as a fashion blogger?
With globalization, Moroccan style is very close to the European and American one. We have international brands, we read international fashion magazines, so our sources of inspiration are quite the same. However, Moroccans are a bit conservative. We consume fashion, taking into account our traditions and habits.Thus, Moroccan style is a sort of Occidental Fashion adapted to life in Morocco.
What do you expect from brands?
What do we expect from brands.. Trust and also Respect. Some brands consider fashion bloggers as a bunch of people who waste their time posting photos of them.. While it’s not ! Fashion bloggers do a great work, and brands should stop thinking that these blogs are a platform for free ads.
“Pochette Cartable” Afaf & Marwa Créations
“Fashion can change the world”: what do you think about that?
Fashion can really change the world ! But there are some other things that can lead a better change.

We think that fashion can’t do it alone.
What can we wish you?
Long life to Afaf & Marwa, more and more visits from all over the world, success, beautiful things, and the list can’t end ! We hope that you will enjoy our content you, don’t hesitate to tell us what you think ! It’s very helpful !
the boulevardiers laurent francois vu quan nguyen Nous-sommes-une-femmes-comme-une-autre-v-def

April Cover Girl: we are women

We’ve been shooting “cover girls” for two years now. We wanted to show girls and women from any social status, any origin. The only leitmotiv is that they need to have a story to tell. And it’s also been 2 years now that we try to keep on talking about fashion and society as we think that cultures shape trends.

We needed to reinvent the borders, the limits.

A community is created through inspirations we share. It’s no longer about gender, job, religion only. We need to consider fashion as pervasive gateways to the next ideas, from a reference to an other illustration. Echoes of cultures sometimes conflictual, sometimes complementary. We did not want to “marry” 2 women or 2 men this month, as so many of the magazines we like and read did. We wanted to marry 2 very diverse identities: ours.

© Ghislain Mirat

We’re already the woman next door. And we won’t actually try to define our manhood in another way.

© Flavie Trichet Lespagnol

Looks: VQ – Total look A.P.C. : hat, tee-shirt, jacket, jean, shoes.

Looks: Lilzeon – jacket TOPMAN, sweat Newlook, jean ASOS, jacket Levi’s, shoes Supra.

Thank you Ghislain Mirat & FTL+


Nike Home Turf Pack: AlunaGeorge, WU YUE and Jacopo Ceccarelli reinventing Nike Air Max for its birthday

This is massive. As Nike Air Max is turning 25,  Nike introduces a series of stories of reinvention from London, Paris and Milan.

The creative idea is very interesting: AlunaGeorge, WU YUE and Jacopo Ceccarelli took some cues from each city’s architecture & streetstyle to reinterpret with their own talents the famous Nike Air Max.

We especially love AluneGeorge’s version: as Aluna says, “While living in the suburbs I was the odd one out. In London I found out who I am, who I want to be, and how to make it happen, because this is a make or break city. If I hadn’t moved to London I probably wouldn’t be making music in the same way… or at all. You need the kind of environment that’s conducive for writing”. Their Nike Air Max is a mash-up of matte and shine, in reference to the grit of luxury meeting the daily bread of people in transports. London is a tough and bright city; and being able to transform a positive energy into a Nike Air Max model is a big performance.


It’s true that a lot of adulescents (you know, this fusion of the French word “adolescent”, meaning teenager, with “adult”) have a deep story with Nike Air Max. I remember chasing a classic pair in Palm Springs, California. A white and blue. Because they were a symbol of my journey in America. White, blue; taking the sand and my thoughts, my on-going memories and keeping a footprint of my energy.

I miss this pair, left behind me when I then moved from Greece.

There’s authenticity in this Home Turf Pack. Happy birthday Nike Air Max.


sponsored post


lookbook the series episode 1 look closer

LOOKBOOK: the series. The big fashion fail of Spring

It’s just an opinion but when we watched the first episode of “LOOKBOOK: the series”, we could not believe what we had experienced.

Whereas street-style photography is currently attacked everywhere, mostly by Suzy Menkes with her provocative article “the circus of fashion“, and that GARAGE Magazine released a very interesting short-film demonstrating – sometimes – the absurdity of digital fashion, we were expecting a lot from , probably THE most symbolic place for fashion bloggers of the first generation. is not ANY social fashion platform; it’s probably still the leader when it comes to posting your outfits of the day, spotting emerging trends, discovering international talents. There’s a fantastic database of styles, so a very high level of demand, as is sincerely used by SO many journalists, fashion buyers etc.

But what they’ve just released is just…creating a sort of suicidal jump.

In this…”series?”, you see some superficial people, brainless, artificial, absolutely immature, falling into a love story. There’s this star-fashionista who is jealous, this poor pie who has a very intrusive brother (lucky her!), a weird imagery and a very annoying direction. The difference between Pretty Little Liars and this series? The scenario; the photography; the storyline; the pitch.

I hated it, not because it’s crap but because it’s, and I tremendously like

But the platform has just offered some new arguments to Suzy Menkes. We’re so immature, fellow fashion bloggers, so immature…


Natalia Khutkubia, Portia Freeman, Frida Munting, Tali Lennox for Westfield fashion trends

Westfield decided to develop a very interesting experience for its customers, providing full interactive videos around 4 Spring/Summer 2013 trends. All the outfits can directly be bought within the videos. The casting is crazy:

Natalia Khutkubia for Florals & Prints, Portia Freeman for Monochrome, Frida Munting for metallic and pastels, Tali Lennox for Brights.

Oh, and it’s Rankin who directed the films.

labériane ponton the blab cover

5 minutes with Labériane Ponton from The Blab blog: “what would be fashion without Paris?”

Labériane Ponton, who runs “The Blab“, is a daily source of inspiration for anyone who wants to get more clues on Parisian identity. Because Paris is not this old lady, dying of its ancient traditions. Paris is open to newcomers, new producers of its own energy, who will reinvent dungeons, forgotten inheritances and Maisons. Labériane is an exigent fashion explorer. You’re gonna love her.

When did you start blogging and why?

I started my blog almost 3 years ago. But at first it was a blog of daily inspiration around illustration, graphic design and photography. I needed it for school and to share my own projects. I never thought I would post daily outfits or put my face on the blog. But I tried once and people loved it so I’ve kept on sharing my outfits, new stuff and things I love.

Paris and fashion: what does it mean to you?

I wasn’t born in Paris but I always wanted to live here. Why? Because I love fashion since my childhood. I’m attracted to fashion so I’m attracted to Paris. It’s impossible for me to separate those two words. I mean, what would be Paris without fashion ? And what would be fashion without Paris ? I feel good in Paris. It’s a trending and chic city. And Paris Fashion Week is a big event, you have to be here if you love fashion!

Fashion can change the world: do you agree?

I love fashion but there is a lot of other things which could change the world, don’t you think?

What are the blogs you like to read?

It’s weird but I’m not a big fan of French fashion blogs. Except Betty from Le Blog de Betty who is very successfull around the world. She is very cute. I love bloggers from Sweden like Elin Kling (well, she lives in NYC now), or Blame It On Fashion. I follow Columbine Smile, from England. I also read Camille Over The Rainbow, who is a friend of mine.  In Australia, I like Garry Pepper Vintage, Tuula, Oracle Fox…).

If we want to understand French fashion, what are your tips & tricks?

Actually, the style in France is quite simple. I love sneakers, it’s comfortable. You can wear sneakers every day if you want but with a lovely knit or earrings not with a track pants and sweater. And I love wearing track pants with pointed heels!
If you have no any idea on how to avoid the fashion faux-pas,  pick a black outfit. It always works ! And the big rule is: no more than 3 colors.

lea seydoux roman coppola candy prada

Behind the Scenes of the Prada Candy L’eau Film with Roman Coppola and Lea Seydoux

A short film that starts with “how do we say Banana Split in French” “well, we say Banana Split!” could only delight us. In this modern Jules & Jim, we can’t get rid of all the short stories within the short story.

French accent in English advertising is on the rise, yes. But this time, it’s really rooted in our French inheritance. Enjoy this behind the scene with Léa Seydoux and associates!



Film + Editing
Production house: The Directors Bureau Los Angeles
Director of Photography: Darius Kondjhi

Léa Seydoux playing Candy
Peter Gadiot playing Gene
Rodolphe Pauly playing Julius

Film Directors
Wes Anderson – Director
Roman Coppola – Co-director

Le temps de la rentrée – France Gall
L’Idole – Jacques Dutronc
Il est 5 heures – Jacques Dutronc
Happy Birthday

paris street style a guide to effortless chic

Thinking about a Parisian fashion style? Forget Inès de la Fressange, adopt Isabelle Thomas

There’s this boring and conservative state of mind in French fashion, that when you think about a Parisian icon, a lot of established signatures think about Inès de la Fressange.

It’s very simple: I cannot count anymore the number of covers with Inès de la Fressange, mentioning a topic about Paris. So dramatically original as you can imagine. It’s symptomatic of the lack of confidence and vision of old fashion ladies in print magazines. I wouldn’t mind if they were not stealing the money of brands through media agencies, thus.

There are two ways to approach Paris: the Disney World journey, or the indie-chic one.

In the Disney World journey, you like Inès de la Fressange, you like flying boats and you think that Montmartre is the center of Paris. You think that men are romantic and that there’s love in every corner. You will probably follow a very blind trip. And you can be happy with this experience!

Or you can pick the most interesting one. The indie one. Men are more cheeky; women are not these outdated figures; there’s freedom, chic and funk. You’ll have a drink in a new fast casual restaurant (sur le pouce); you’ll have a crush on a Kling dress (even if it’s SPANISH) and you’ll probably go to a market in East Paris. There are new rules, too. Audacious outfits, mash-up between French designers you’ve never heard about in Vogue (yet), an international passer-by creation. And a big storm-soul for your eyes and your mind.

How can you find this route if you’re not an insider? Well, we can really recommend you to read Paris Street Style, a guide to effortless chic by Isabelle Thomas, one of our muses who also blog for L’Express Styles in French, and her friend and gifted photographer Frederique Veysset. You’ll get a sense of what real Parisian fashion is about: borrowing a coat from the 60s and not looking like a creepy hipster. Approaching denim with bright new ideas. Feeling good by mastering an easy-going style. Isabelle and Frédérique managed to summarize very deep trends touching French fashionistas and friends.


French women got rid of straitjacket. The web killed the Vogue-granny star. Believe this hype.