Hair Shon at Julian Watson Agency
Make-up Petros Petrohilos at Streeters using Shu Uemura
Set design Poppy Bartlett at The Magnet Agency
Photography assistance Jack Day, Maxwell Tomlinson, Hannah Moon
Styling assistance Melissa Simpemba
Set assistance Luke Judlin
Production Lucie Newbegin at M.A.P
Fashion contributor Katie Lyall
Model Cara Delevingne at Storm
If Lilzeon was a girl, he’d like to be Rachel Lynch from I Hate Blonde. Sharp style, self-provocative, addictive and smart; there are many stories coming from her blog. Some might hate her. We said that this girl breaks the fashion rules. For our own delights. A minimalist interview, now. Right Now. With “the blonde alien on the lower east side“.
When did you start blogging and why?
I started blogging because I loved to write and I was modeling. I decided to put my two arts together.
Your art direction seems to connect to a certain “white trash” inheritance: do you agree?
Lol white trash? Not replying to that question? Kind of just sounds ignorant.
What are the blogs you like to read?
I don’t read other people’s blogs. I just focus on me, I wouldn’t want it to influence me.
Fashion can change the world: what do you think about that?
Yes, but I think of it on a smaller scale. It can change one’s life.
What do you expect from fashion brands?
I expect a certain lifestyle to be projected through the collections. It has to capture a feeling and an essance.
Where can we follow you?-When did you start blogging and why?
We already knew #Foodporn madness: billions of pictures shared on Instagram or Twitter, making our friends hungry. A floating island of temptation, so to say.
Are we all crazy? Governments and associations try to make us eat better. Health management programs are on the rise. “Junk food” is Public Enemy #1. But as human beings always love all and its opposite, #foodporn is our new stuff. A phenomenon rooted in our desires and neurosis.
“Like the sexual kind, food porn allows us to lust after taboo things (…) And now it’s on our terms: We can search for exactly what turns us on, enlarge the images, and linger for as long as we want.” Susan Albers, Psy.D., author of Eating Mindfully.
It’s not just a random topic: according to Women’s Health: a study in “Obesity” journal demonstrates that the brain’s hunger-and appetite-regulating center is more likely to be stimulated by images of food. Even worse: ghrelin (hunger hormone) can not even be self-controlled by our brain!
Fashion, this fantastic factory of pulses and attitudes, got it well: #shoeporn starts to rise everywhere; on Glamour, but also on Refinery 29 follow what fashionistas already do online.
Surprisingly enough, #shoeporn also find some origins in the 90s, when feminist like Germaine Greer were attacking “lifestyle feminists”, and women who love high heels. They called them “FUCK ME SHOES”. What an irony
Sophie Ismail from Alerte à Liège is one of our favorite fashion bloggers. Now based in Paris but with eyes all over Europe, she’s a fashion bomb, mixing a very rare sensitivity for rising talents to strong fashion statements. Let’s talk about Belgium.
Your blog is called “Alerte à Liège“: is there a fashion menace in Belgium?
There are many gifted designers in Belgium, and 2 very famous fashion schools: La Cambre in Brussels, and the Académie royale des beaux-arts in Anvers. But because of the recession, a lot of consumers decide to pick major brands (Isabel Marant, Chloé, Céline, Chanel,…) instead of daring to chose young creators. Moreover, Belgium does not own creativity, as foreign showrooms are becoming better and better. You just need to attend Paris Fashion Week to get the point.
When you launch a fashion brand, you need important funds. In Belgium, government and specialized business angels, like Anne Chapelle (aka bvba 32), help us.
What are your biggest achievements so far as a fashion blogger?
To be still active online, as my blog is now 5,5 years old…
Belgium is the place to be for fashion designers. As you’re also living in Paris, how would you define the Belgian scene vs the Parisian one?
During the previous Fashion Week, as I was attending Christian Wijants and Jean-Paul Lespagnard catwalks, I realized how the Belgian fashion stakeholders really help one another, as a family. The top-notch of the Belgian fashion world was present, very enthusiastic. The mood during the shows is very human, very unique…
If we want to better know the fashion scene in Belgium, where shall we go and which sites shall we visit?
You need to prepare your trip to Brusells with MAD Brussels.This organism aims to promote fashion & design industries. There’s an online schedule and an address book of creators. In Anvers, you just need to walk around and get caught by the creative energy.
What can we wish you?
I’d like to see blogs to be more considered in brands’ digital communications, and that brands stop thinking that bloggers are just an opportunity to get free advertizing or (very) low cost.
“When an idea materializes into paper and continues to magically transform into a deep red fabric, the only thing you can do is let go and follow your heart.” That’s the motto of the “Art of Making” episode, produced by Deep Green Sea. It aspires to “display and highlight people who go against the spirit of today’s pessimism and desperation. They dare to dream and create with zeal and imagination. Armed with passion for knowledge and emotion, they attempt to combine the precision of science with the elegance and resourcefulness of art. We thank them wholeheartedly for their contribution“.
The film presents Samantha Sotos work, who was born and raised in Australia, studied in Athens and London and worked in London and Sydney before moving permanently to Greece. In 2006 she opened her own studio which is situated in downtown Athens, Thissio. In walking distance from the Acropolis, Thissio merges the ‘yitonia’ (neighbourhood) of old Athens with a modern flavour of today.
A very inspiring document for any Doer or Fashion dreamer.
Directed by – Dimitris Ladopoulos, Spiros Rasidakis
Director of photography – Nikos Mexis
Editing – Theodoros Armaos
Sound design – Nikos Tsines, George Potagas
Music – ‘Silk’, Monsieur Minimal monsieurminimal.com
Fashion Designer – Samantha Sotos samanthasotos.com
visit film page – theartofmaking.net
The fashion world often needs to highlight the NEXT icons. Because brands have been pretty unfaithful with top models: goodbye Naomi, Claudia et caetera! Millions of new faces are inhabiting fashion collections: actresses like Zooey Deschanel or Jessica Chastain are now bankable for selling style. In the meantime, communities of bloggers or influencers are the new hype when it comes to collaborations; because we are the living girl-next-door (and boy, thus).
In London, during Fashion Week, we’ve only seen ONE girl. Cara Delevingne. A ticking catwalk bomb. She was the big star at Topshop Unique, Mulberry…She partied hard with Rihanna, while magazines were speculating on her love relationships. Rita Ora? One Direction guy? Even Prince Harry! And a lot of the tycoons declared that Cara is the new Kate Moss. We actually think that media go a bit too fast; and that Cara is far different from Kate. For our own pleasure.
Cara Delevingne created a new trend: the LOL Fashion. Let’s analyze what it’s all about.
Cara Delevingne, a modern Brit
She’s the grand-daughter of Sir Jocelyn Stevens, the founder of “Radio Caroline” in the 60s. A fusion of Establishment & Rock’n roll, that we also find in Cara. She handles royal friendships and underground address book. She’s the girl that everybody knows and envies: the cool pretty girl, but with VIP bullets. She can wear a beanie or a Burberry suit: she rocks. She unifies East and West London; and that’s a performance.
Cara Delevingne, digital MC
Ages ago, and still in Hollywood, PA and PR used to tell to their clients to over-protect their lives. When it comes to Cara Delevingne, it’s exactly the opposite: she tells us a daily story, bypassing traditional media channels. During #LFW she posted more than 10 posts per day in average, attracting 50 000 new followers every 24H. A massive gravity law on planet Cara. This “LOL Fashion” is also close to the“LOL casualness” concerning luxury brands.
Cara Delevingne plays with digital gimmicks and habits, as with this Harlem Shake:
Cara Delevingne, close to the Teens
In France, models and “stars” tend to be distant with fans. But Cara Delevingne spends time taking pictures with them, chatting with them, taking care of them. Cara spreads the love. Cara Delevingne understood that her business is not fashion only: it’s entertainment.
Cara Delevingne, Lolita
From our male eyes, of course slightly in love with her, we transfer a sort of guilty feeling for this modern icon, cheeky, and not that far from a Facebook poke. Film industry and literature offered us thousands times this aesthetic process; at the end, Mena Suvari was long ago this venomous girl next door for 40 something daddies in American Beauty. It was in 1999. We’re now in 2013, we just replicate 10 hours of Nyancat or 10 years of Lolitas. Is Cara really the future, then?
With a new season coming, everyone is looking for new fun pieces. But we believe it’s the best time to aim for a timeless look. Start fresh and new by renewing your basics first. You’ll build up to signature pieces from that.
Start with pair of solid jeans.
Levi’s Made & Crafted is the more authentic contemporary line of cult jeans maker Levi’s. Fabrics and craft are better than your average Levi’s. This pair of raw denim with a slightly tapered fit is perfect for a serious yet underdressed look.