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moynat parisian promenade jeanne damas

Moynat: a Parisian Promenade with Jeanne Damas

NOWNESS again enchants us with a brilliant journey in Paris for Moynat.

Jeanne Damas, a growing phenomenon in the fashion “below the line” Parisian scene, is the muse of diverse French gang: Olivier Zahm and Purple, Costume National among others. She’s the heroin of this short film, directed by Mary Clerté. Art Deco spirit, with a twist of minimal modernity following the beasts of Valley’s single “Hounds”, this is a nice celebration of Pauline Moynat “the only female trunk-maker in Paris‘.



5 minutes with José Amorim from Luxury Activist: “The high value is not in the price, but in the hours spent by fantastic people to produce the best and the unique”

When we asked on Facebook who we should definitely interview when it comes to Luxury, our friends mentioned Luxury Activist. And it’s true that we like their society analysis and this idea that luxury brands don’t belong to an exclusionary world anymore. They’re part of a culture, of a country.

We had a chance to ask few questions to José Amorim, born in Brazil but now based in Switzerland. And this guy really knows his stuff.

Your blog is called “Luxury Activist“: luxury has become a left-wing affair?

Not really :-) It came from 2 ideas. The first one was based on the fact that it is important to highlight the know-how behind the “glamorous glitters” of luxury and fashion.
If people understand better about the hard and qualitative work behind a dress, a watch or a skincare product, they would appreciate it even more. The high value is not in the price, but in the hours spent by fantastic people to produce the best and the unique.
Then, the second idea is that I intensively fight to rise the quality of online news. Online press and blogs were tremendously criticized over the years about the quality of their work. Of course not everything is qualitative but we are a few people to invest our passion and knowledge (most of the good blogs are done by experts) to bring interesting discussions that you do not see much in what we call traditional press.

What are your biggest achievements so far as a luxury & fashion blogger?

To have obtained my Press Card based only on the quality of my work. My webzine is officially affiliated to the New and Electronic Media section at the Swiss Journalist association. It shows how modern this country is.
In terms of work, I was the first one to display The first Nicola Formichetti’s fashion show for Mugler on Youtube when Lady Gaga presented the “Born this way” single.
After 150,000 views in 2 days I got kicked out by Youtube for “third parties copyrights”…
Otherwise I am quite proud to talk about fashion brands that have not so much visibility in the press like Damir Doma, Junko Shimada, Martin Grant or historical Mariano Fortuny.

Switzerland is a hot spot for luxury and also digital (net à porter etc.): as you’re also Brazilian, how would you define the Swiss scene vs the Brazilian one?

Switzerland and Brazil are very specific countries. Brazil has a tremendous creativity and endless resources in many ways. Sometimes the country struggles on the fact that Fashion business is in Sâo Paulo but Glamour is in Rio de Janeiro. I love the fact that Brazilians have a strong creativity on mixing things and we love to be “trendy” and fashion is a big topic.
Blogs I love in Brazil are (a real discovery) or
In Switzerland it is different. Not so many Fashion/Luxury blogs compared to France or even the UK. But a lot of strong opinions online. Bloggers generally are more interested in high-tech or Politics but we can find some interesting Fashion blogs. Big “friendly fight” between Zürich and Geneva and it is hard to be at both places. An interesting fact though about fashion blogs, they love make-up and nail art, more than anywhere else!
I would highlight 2 blogs I love a lot: and

If we want to better know the fashion & luxury scene in Switzerland, where shall we go and which sites shall we visit?

There is one Department store in Zürich doing a great work on Fashion, it is called Jelmoli. They call themselves “The House of Brands” and they invest a lot in events like fashion shows and they have very interesting exclusive brands.
You can check them on their website. They have a blog section with all the hits of the moment. If you visit Switzerland, you need to visit 2 streets for fashion and luxury: The Bahnhofstrasse in Zürich and Rue du Rhône in Geneva.

What can we wish you?

To keep my freedom and to collaborate more and more with interesting people. The more we share… the better!

jonathan saunders house of grazia

Jonathan Saunders: a sincere fashion lecture at The House Of Grazia

I had the privilege (as Marlene from Chocolate N Cookies, and a great selection of fashion bloggers) to attend the meeting with Jonathan Saunders @ House of Grazia. I was definitely happy to meet the Grazia UK gang (I’ve worked with Ogilvy on the launch of the French version few years ago), and THE fashion designer that everybody talks about.

Jonathan Saunders gave an insightful & informal lecture on how fashion industry works. His kindness to answer sometimes tough question, his ability to also confess when he does not exactly know the answer, tend to prove that Saunders is not only a visionary talent, but also a team-player. And in an industry which needs to recruit new sorts of people and cover broaden topics, from entertainment to politics, we definitely bet on him.

Here are some key insights. For the comprehensive discussion, just read Grazia articles and watch the video; it’s really worth it.

1- Inheritance is part of your creative process

Jonathan Saunders is a rebel son of Jehovah’s Witnesses, but the young designer is also a defender of what his parents brought him at the end. He’s also proud of his Scottish origins, “Scottish people love clothes“, and he describes the Glasgow School as “intellectual, meaningful” while the London one is “multicultural, more frivolous“. This symbiosis can be perceived within his last collection. And as he says, his main focus is to answer this simple question: “How can we make fabrics more interesting?“.

2- “Listen to Women”

At the very beginning, Jonathan Saunders confess that as many designers, his collections were like “putting a painting on a dress“. But now, he designs his pieces in order to make them more wearable on a daily basis. And that’s something really true: you no longer want to dream about a certain style or outfit: you want to own it! It’s an echo to Burberry last shows in which you can directly buy the products online; or also the creations of Anthony Vaccarello, that any IT girl-next-door wants to have.

3- Social Media is the key player

It can sound obvious but now Jonathan Saunders considers that the “elite of fashion is challenged by a sort of democratization through social media“. Challenged, and not totally dismissed thus! Again, Saunders spend a lot of time monitoring what is said online, identifying weak signals, emerging trends. If fashion transforms anything, it’s then normal that fashion designers create value through our daily digital footprints.

Voilà! thank you Matches Fashion, Grazia, and Reward Style!

marta from 2nd funniest thing

Marta, from 2nd FUNNIEST THING: “transforming or upcycling what we already have….I think it’s the funniest way to express ourselves”

There’s a girl in Spain, who’s able to write but also to create with her own two hands. We’ve met DIY fashion blogger Marta. And we’ve talked about creativity, economics…and Zara.

Hi there! Your blog is also a DIY blog: can you tell us more about your concept?

I love helping people to save money, sharing my DIY vision of fashion. Making something with our own hands, transforming or upcycling what we already have….I think it’s the funniest way to express ourselves, while reducing waste and developing our creativity. I guess DIYing is becoming a deep down sort of adult game

What are your biggest achievements so far as a fashion blogger & designer?

Mainly the fact that 2nd Funniest Thing’s philosophy about a more responsible consumption is received as an encouraging message for conscious fashion lovers. As a designer I’m still impressed each time I find someone wearing one of my creations and also when a stylist wants any of my pieces for their creative shootings.

shop2 marta

Barcelona is a city of love for a lot of European: could you define a Spanish fashion identity?

Although globalization is homogenizing fashion, Spain stands out by its quality, top design and stylish mood. Brands such as Zara and Mango are the best example of Spanish fashion success.

Apart from that there’s also a large quantity of alternative designers which I really admire such as:

La casita de wendy
Katarina Grey
and “Sietedelonce

If we want to better know the fashion scene in Spain, where shall we go and which sites shall we visit?

I would recommend to visit Absolut Mode Society and also It Fashion.

What can we wish you?

2 more hands or 30-hour days to allow me to do more things ;)

And that’s it! Thanks for everything and big hugs!!

As Marta is definitely nice, she offers to one of our beloved readers this handmade necklace. To win it, comment and tell us what’s your funniest thing ever.

giveaway necklace




Nice sweatshirts for nice men

Men love sweatshirts; seriously, unless you’ve dedicated your whole life to be a full-time Dandy, you need to find YOUR favorite sweats. I know guys who keep their beloved ones for ages. Here’s our nice selection for nice men. Oh, and we’ve tried to keep it simple. Click on the pictures to buy them if you like!

Paul Smith: classy, efficient, you can wear it at the office or with your dates. The quality is great, the nuance is smart. Your future daily favorite piece.

French Connection provides a nice alternative to the American Apparel classy navy sweathshirt. And it’s on sale. Good.

Pro Green x PUMA: you’re developer, geek, work in agency or in a cooler environment? Well, we like this Panda alternative

Replay knows how to make us feel more comfortable when we pretend to do sports. Only one shade of grey thus :)

This one is more a joke than a reco. But in the meantime, it might be fab if you’re an hipster kind of boy.


Harukazilla: a fashion monster in Japan

Japan fascinates. Trends, technologies, people; everything looks like a big mystery from a Londoner perspective. We’ve asked a nice Japanese monster what was going on there.

Your blog is called “Harukazilla“: are you a fashion monster?

Actually Harukazilla is my account name I use everywhere on SNS. I came up with the name when I started my twitter about 4 years ago and I wanted my name to represent that I’m Japanese so I decided to add”zilla” , which is from Godzilla , after my name. And yeah I guess I’m a fashion monster then ;)

What are your biggest achievements so far as a fashion blogger & epicurean young woman?

I started my blog just for fun and to improve my English a year ago and I’m sure it’s helping a lot with English , and what’s more, blog is a very good way to keep my interest in fashion . Well I don’t think I’ve achieved anything big so far, but I hope I’ll be able to express myself through my blog more in the future.

© Harukazilla
© Harukazilla

Japan is a very attractive place for so many European: how would you define a Japanese fashion identity?

Yeah right, I feel very lucky be able to live in Japan as a fashion lover and I’d probably define Japanese fashion as a “melting pot”, which is used to define the American diversity of races and culture in general . Japanese fashion is so diverse and a lot of kinds of style live together in such a small island , which is the most significant , of course, in Tokyo.

If we want to better know the fashion scene in Japan, where shall we go?

Definitely Tokyo. As you know Tokyo is known as one of the biggest fashion cities in the world and it’s very popular among the tourists all over the world. Especially I love and Harajuku where are probably the two biggest fashion cities in Tokyo. Shibuya is where I usually shop and I always get inspired by fashionistas walking by and I love how they’re never afraid to express themselves through fashion.

What can we wish you?

I’m actually studying business at university right now but my interest in fashion seems to get bigger and bigger these days. I’m not so sure what I want to do in the near future after my graduation but I at least hope I’ll be able to do a job related to fashion.

Follow her on Polyvore/Instagram/ Twitter

Commune de Paris Spring Summer 2013

Commune de Paris 1871, Anonymes, Spring Summer 13 collection

It’s rare to be always pleased by a brand. Moreover when Commune de Paris 1871 claims an inheritance of made in French revolutions.

The new S/S 13 collection is exciting; real men wearing preppy-chic items, but with an indus twist. A bit like if the guys from La Haine had finally found a proper job and were now grown-ups, but still with a big energy to fight against daily submissive bread. Shop it.

© Commune de Paris
© Commune de Paris

Teaser spring summer 2013 from COMMUNE DE PARIS 1871 on Vimeo.



Agyness Deyn for Dr. Martens collection SS 2013

Agyness Deyn x Dr Martens: Sundance shopping

Remember the former collaboration between Dr Martens & Agyness Deyn?

Well, the new collection has just been released, and it’s all about Summer love, Sundance festival. We like this reinterpretation of the famous French “Meduse”; it’s still Dr Martens process, with upper and sole that are heat-sealed and sewn together, not merely glued like many footwear constructions:

A full clothing line, which tends to prove that Dr Martens is trying to provide us a full outfit.

And you can watch the full campaign starring Aggy:

The PAAR Blog

Paulina Villalpando from the PAAR Blog: accessories have never been THAT essential

There are women with weapons, who manage to teach us fashion without any dictatorial tone. And women who manage to create meaningful fashion pieces; accessories have never been that essential. That’s our feeling with Paulina Villalpando from The PAAR Blog. And you guys are lucky: here’s what she said.

When did you start blogging and why?

We (Ari my best friend, and I) opened The PAAR Blog in 2008. It was initially intended to be a dynamic news plattform to promote our accessories brand PAAR, but it soon evolved into a personal style and lifestyle blog. We currently post content from three different countries: the United States (Ari lives in New York), the United Kingdom (I live in Oxford) and Mexico (the rest of our team and operations are based in Mexico City). We love the blog for two main reasons: it allows us to write about our passion, while promoting our accessories brand through our personal style photos.

You also design accessories, like belts and jewels: where do you find your inspirations?

We usually draw our inspiration from our real life. Since I moved to the UK I’ve been influenced a lot by the British fashion scene, and that is reflected in my drawings and designs. Ari also is influenced by her life in new york, and we both have a Mexican background, which is influenced by folklore, color and tradition. We always create new things and love to experiment.

How would you describe the Mexican Fashion scene?

It is growing fast. We’ve been around for quite a while now (our brand’s 10-year anniversary is this year!) and we’ve seen a lot of improvement not only in the number of designers and people interested in fashion, but also in the exposure of Mexican fashion and style worldwide. We are putting ourselves out there, and it was about time! We have a lot of young talent and we need people to know about it.

What are the blogs you like to read?

We love StyleScrapbook (who doesn’t?) because she helped promote Mexican fashion in a time where Mexico wasn’t perceived as a “stylish” country. We also like Amlul, DearMilano, KnighttCat and The Man Repeller.

Fashion can change the world: do you agree?

Yes, particularly sustainable fashion. Fashion is one of the largest industries in the world and if we manage to make it sustainable, we will make an enormous contribution to preserving our environment.

What do you expect from fashion brands?

Originality and quality. One good item is better than one hundred cheap and poor-quality ones.

You’ve met Cara Delevingne during New-York Fashion Week: is she popular in Mexico?

She is getting quite big in Mexico and elsewhere. Its the second time we’ve met her, we also met her at the Jason Wu backstage last season in New York. We also had the chance to see her at the British Fashion Awards at the end of last year.

Where can we follow you?

Instagram, Twitter and Facebook. Please also visit our online store, we ship worldwide! Prices are in Mexican pesos (super cheap for Europeans!)


Tracey Emin I promise to love you

“I Promise to Love You”. A #MidnightMoment with Tracey Emin

Tracey Emin Midnight Moment video from s[edition] on Vimeo.

Imagine Times Square; imagine that at midnight, you and your lover could take part to a broader love story. That’s what British artist Tracey Emin rings in Valentine’s Day in NYC on Feb 13 to celebrate her “I Promise to Love You” collection – a dazzling visual valentine – displayed on the digital billboards in Times Square.

Thanks to the guys of S[e]dition, on Valentine’s Day Eve, from 11:57pm-midnight people shared a #MidnightMoment photo happening with Emin. The competition is still going on until the end of the month, just check on their blog what you need to do.

Her ‘I Promise To Love You’ digital collection is exclusively available on s[edition] at: