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Nike Home Turf Pack: AlunaGeorge, WU YUE and Jacopo Ceccarelli reinventing Nike Air Max for its birthday

This is massive. As Nike Air Max is turning 25,  Nike introduces a series of stories of reinvention from London, Paris and Milan.

The creative idea is very interesting: AlunaGeorge, WU YUE and Jacopo Ceccarelli took some cues from each city’s architecture & streetstyle to reinterpret with their own talents the famous Nike Air Max.

We especially love AluneGeorge’s version: as Aluna says, “While living in the suburbs I was the odd one out. In London I found out who I am, who I want to be, and how to make it happen, because this is a make or break city. If I hadn’t moved to London I probably wouldn’t be making music in the same way… or at all. You need the kind of environment that’s conducive for writing”. Their Nike Air Max is a mash-up of matte and shine, in reference to the grit of luxury meeting the daily bread of people in transports. London is a tough and bright city; and being able to transform a positive energy into a Nike Air Max model is a big performance.


It’s true that a lot of adulescents (you know, this fusion of the French word “adolescent”, meaning teenager, with “adult”) have a deep story with Nike Air Max. I remember chasing a classic pair in Palm Springs, California. A white and blue. Because they were a symbol of my journey in America. White, blue; taking the sand and my thoughts, my on-going memories and keeping a footprint of my energy.

I miss this pair, left behind me when I then moved from Greece.

There’s authenticity in this Home Turf Pack. Happy birthday Nike Air Max.


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lookbook the series episode 1 look closer

LOOKBOOK: the series. The big fashion fail of Spring

It’s just an opinion but when we watched the first episode of “LOOKBOOK: the series”, we could not believe what we had experienced.

Whereas street-style photography is currently attacked everywhere, mostly by Suzy Menkes with her provocative article “the circus of fashion“, and that GARAGE Magazine released a very interesting short-film demonstrating – sometimes – the absurdity of digital fashion, we were expecting a lot from , probably THE most symbolic place for fashion bloggers of the first generation. is not ANY social fashion platform; it’s probably still the leader when it comes to posting your outfits of the day, spotting emerging trends, discovering international talents. There’s a fantastic database of styles, so a very high level of demand, as is sincerely used by SO many journalists, fashion buyers etc.

But what they’ve just released is just…creating a sort of suicidal jump.

In this…”series?”, you see some superficial people, brainless, artificial, absolutely immature, falling into a love story. There’s this star-fashionista who is jealous, this poor pie who has a very intrusive brother (lucky her!), a weird imagery and a very annoying direction. The difference between Pretty Little Liars and this series? The scenario; the photography; the storyline; the pitch.

I hated it, not because it’s crap but because it’s, and I tremendously like

But the platform has just offered some new arguments to Suzy Menkes. We’re so immature, fellow fashion bloggers, so immature…


Natalia Khutkubia, Portia Freeman, Frida Munting, Tali Lennox for Westfield fashion trends

Westfield decided to develop a very interesting experience for its customers, providing full interactive videos around 4 Spring/Summer 2013 trends. All the outfits can directly be bought within the videos. The casting is crazy:

Natalia Khutkubia for Florals & Prints, Portia Freeman for Monochrome, Frida Munting for metallic and pastels, Tali Lennox for Brights.

Oh, and it’s Rankin who directed the films.

labériane ponton the blab cover

5 minutes with Labériane Ponton from The Blab blog: “what would be fashion without Paris?”

Labériane Ponton, who runs “The Blab“, is a daily source of inspiration for anyone who wants to get more clues on Parisian identity. Because Paris is not this old lady, dying of its ancient traditions. Paris is open to newcomers, new producers of its own energy, who will reinvent dungeons, forgotten inheritances and Maisons. Labériane is an exigent fashion explorer. You’re gonna love her.

When did you start blogging and why?

I started my blog almost 3 years ago. But at first it was a blog of daily inspiration around illustration, graphic design and photography. I needed it for school and to share my own projects. I never thought I would post daily outfits or put my face on the blog. But I tried once and people loved it so I’ve kept on sharing my outfits, new stuff and things I love.

Paris and fashion: what does it mean to you?

I wasn’t born in Paris but I always wanted to live here. Why? Because I love fashion since my childhood. I’m attracted to fashion so I’m attracted to Paris. It’s impossible for me to separate those two words. I mean, what would be Paris without fashion ? And what would be fashion without Paris ? I feel good in Paris. It’s a trending and chic city. And Paris Fashion Week is a big event, you have to be here if you love fashion!

Fashion can change the world: do you agree?

I love fashion but there is a lot of other things which could change the world, don’t you think?

What are the blogs you like to read?

It’s weird but I’m not a big fan of French fashion blogs. Except Betty from Le Blog de Betty who is very successfull around the world. She is very cute. I love bloggers from Sweden like Elin Kling (well, she lives in NYC now), or Blame It On Fashion. I follow Columbine Smile, from England. I also read Camille Over The Rainbow, who is a friend of mine.  In Australia, I like Garry Pepper Vintage, Tuula, Oracle Fox…).

If we want to understand French fashion, what are your tips & tricks?

Actually, the style in France is quite simple. I love sneakers, it’s comfortable. You can wear sneakers every day if you want but with a lovely knit or earrings not with a track pants and sweater. And I love wearing track pants with pointed heels!
If you have no any idea on how to avoid the fashion faux-pas,  pick a black outfit. It always works ! And the big rule is: no more than 3 colors.

lea seydoux roman coppola candy prada

Behind the Scenes of the Prada Candy L’eau Film with Roman Coppola and Lea Seydoux

A short film that starts with “how do we say Banana Split in French” “well, we say Banana Split!” could only delight us. In this modern Jules & Jim, we can’t get rid of all the short stories within the short story.

French accent in English advertising is on the rise, yes. But this time, it’s really rooted in our French inheritance. Enjoy this behind the scene with Léa Seydoux and associates!



Film + Editing
Production house: The Directors Bureau Los Angeles
Director of Photography: Darius Kondjhi

Léa Seydoux playing Candy
Peter Gadiot playing Gene
Rodolphe Pauly playing Julius

Film Directors
Wes Anderson – Director
Roman Coppola – Co-director

Le temps de la rentrée – France Gall
L’Idole – Jacques Dutronc
Il est 5 heures – Jacques Dutronc
Happy Birthday

paris street style a guide to effortless chic

Thinking about a Parisian fashion style? Forget Inès de la Fressange, adopt Isabelle Thomas

There’s this boring and conservative state of mind in French fashion, that when you think about a Parisian icon, a lot of established signatures think about Inès de la Fressange.

It’s very simple: I cannot count anymore the number of covers with Inès de la Fressange, mentioning a topic about Paris. So dramatically original as you can imagine. It’s symptomatic of the lack of confidence and vision of old fashion ladies in print magazines. I wouldn’t mind if they were not stealing the money of brands through media agencies, thus.

There are two ways to approach Paris: the Disney World journey, or the indie-chic one.

In the Disney World journey, you like Inès de la Fressange, you like flying boats and you think that Montmartre is the center of Paris. You think that men are romantic and that there’s love in every corner. You will probably follow a very blind trip. And you can be happy with this experience!

Or you can pick the most interesting one. The indie one. Men are more cheeky; women are not these outdated figures; there’s freedom, chic and funk. You’ll have a drink in a new fast casual restaurant (sur le pouce); you’ll have a crush on a Kling dress (even if it’s SPANISH) and you’ll probably go to a market in East Paris. There are new rules, too. Audacious outfits, mash-up between French designers you’ve never heard about in Vogue (yet), an international passer-by creation. And a big storm-soul for your eyes and your mind.

How can you find this route if you’re not an insider? Well, we can really recommend you to read Paris Street Style, a guide to effortless chic by Isabelle Thomas, one of our muses who also blog for L’Express Styles in French, and her friend and gifted photographer Frederique Veysset. You’ll get a sense of what real Parisian fashion is about: borrowing a coat from the 60s and not looking like a creepy hipster. Approaching denim with bright new ideas. Feeling good by mastering an easy-going style. Isabelle and Frédérique managed to summarize very deep trends touching French fashionistas and friends.


French women got rid of straitjacket. The web killed the Vogue-granny star. Believe this hype.

fashion photography contest paris

“Fashion critics have morphed into marketing journalists” by Liroy Choufan

I’ve read this interesting Op-Ed by Liroy Choufan, a consultant and reporter based in Israel. The idea that the columnist develops is that the democratization of fashion (affordable clothes, less elites and more affordability etc.) would automatically lead to a decrease in creativity and production.

Liroy Choufan particularly targets “fashion journalists” that she now considers as marketing journalists, simply diffusing press releases prepared by PR agency, talking about market and business, more than creativity, talent, and production.

What’s even more interesting in her paper is that she tackles the fake speeches on freedom & rights, that are promoted by main brands today.

“Either way, even if it serves to promote romantic ideas, there is nothing democratic about H&M’s capsule collection, or about fashion as a whole, which itself has nothing to do with democratic rights (or human rights, if you favour a pathos-filled version). In fact, the mere combination of the two terms is degrading to both”.

There are really good reasons to agree with this brilliant essay:

  • there are extremely few real “fashion critics” in the fashion corner: a lot of the people who write fashion articles are just…interns, maybe with an interest in fashion, but with a very little culture about it. Most of them wanted to be into politics or international affairs, not in a press-room, interviewing a Korean designer that they don’t know. I don’t mean that what they do is crap: I just think that, except in few magazines and online publications, the human resources are here to produce news in order to generate traffic, not to develop a qualitative approach
  • key players like H&M trust the media attention with capsule collections; it’s probably cool to provide a wider access to the consumer to a certain idea of fashion. But for the Martin Margiela collection, I was very surprized in-store: you don’t have that much explanations about MM; you don’t have archives, history, deeper explanations. If you’re really curious, you had to spend a huge amount of time browsing online why these items were picked. Whereas in a democracy, you need to “teach” the citizens on why a topic matters more than another one, it’s not – yet – the case in the business of fashion. Missed opportunity!

In the meantime, I also tend to challenge few of her ideas:

  • democracy is about the structure (government, associations, laws etc.) but mostly about the people. To a certain extent, the fashion scene has never been that opened. And to a certain extent – again – there’s a growing maturity of fashion bloggers, designers, when it comes to telling great stories; some of them are – indeed – rooted in a certain idea of democracy, and it works. On demand collections; sustainable development materials; promotion of a know-how. It’s still very young, but signals are reinsuring
  • what if fashion critics were no longer made to be internalized within traditional magazines and publications? A lot of good columnists are freelancers, slashers, part-time writers. I guess that this pervasive “loop” can suit up fashion criticism and analysis

And you? What do you think?


exposed shop camden

EXPOSED shop, Camden Town…shopping crush of the week!

There’s this shop in Camden, called EXPOSED. A great discovery, not THAT expensive for a pop-up-like store.

exposed shop camden 3

They showcase some of the best up and coming British Designers. “Currently in Stock are: Plastic Guns, Mark Thomas Taylor, Abandon Ship & Joe & Co Denim. We also have a specialist Vintage section from Dirty Look“.

exposed shop camden 2

That’s really the deal of the week for menswear: I bought a Joe & Co shirt (Mancunian rock!) and when you compare the quality to some high-street brands, well, you should definitely offer yourself a “je ne sais quoi” more…you know.

We tend to focus a lot on East London. And preppy boys tend to focus a lot on the West side…The secrets of London are nonetheless in these little boutiques: energy, curation, good vibes.

Re-think Camden.


The address:

Exposed Unit 3, Camden Lock Place, Camden, London – 0203 632 0909


VQ’s Outfit: Professional Blogger

Strike a pose. Change outfits everyday. Shoot your H&M look then bring it back for refund, buy again, shoot again. That’s how one could imagine the life of a fashion blogger. Ours is not like that. Here’s my first step into the world of the self-shot bloggers. I’ll browse you through my closet regularly, for fun, and sometimes to prove a point. Today’s point: fashion bloggers also go to work.

Outfit: A.P.C. Hat, S.N.S Herning Knit, Commune de Paris Shirt, A.P.C. Pants, A.P.C. Derbies, Maison Fabre Gloves, Uniform Wares Watch.


#Twinsters: 2 twins separated at birth to document their first meeting thanks to Social Media

This is a story that goes far beyond fashion, but we had this moving sensation this morning when a friend told us about this Kickstarter project. A beautiful story that we definitely want to support.

On February 21, 2013, Samantha, an American actor living in Los Angeles, received a message via Facebook that would drastically change her life. It was from Anaïs, a French fashion design student living in London. Anaïs’ friends viewed a KevJumba YouTube video featuring Samantha. They were immediately blown away by the identical appearance of Samantha & Anaïs. After a few light Google stalking sessions, Anaïs & her friends discovered that both girls were born on November 19, 1987 & adopted shortly after. Anaïs knew immediately that it was possible for Samantha to be her biological twin sister & reached out to her through Twitter & Facebook.

What the 2 girls want to achieve?

This full-length documentary will follow Samantha & Anaïs as they prepare to meet in person for the very first time! THey will document their unique experiences through a series of video blogs, video diaries, & skype conversations. In addition, they will capture the girls as they travel through Europe and the United States, exposing them to each other’s vastly different countries & cherished relationships. They will also be there as they take a DNA test and receive results to confirm their siblingship! The film will touch upon nature vs. nurture, adoption, sisterhood, & the power of social media. Their goal is to reveal every step of their journey, in order to exhibit an experience never documented before.

If you want to support them: go on Kickstarter and contribute.

It’s a unique chance to change the destiny of 2 split stories; it’s also an inspiration for all the people looking for the family they miss. Social Media can change the world. You can change the world.