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showcabinet prosthetics

SHOWcabinet: Prosthetics, filmmaker Marie Schuller collaborated with designer Una Burke

Everybody’s talking about “amplification” and “otherkin”. The guys from SHOWstudio give an interesting interpretation of the phenomenon with Prosthetics.


SHOWcabinet: Prosthetics, filmmaker Marie Schuller collaborated with designer Una Burke to create a mesmerising fashion film. Inspired by Burke’s interest in movement and restriction, the short films sees her intricate armour-like leather creations transformed into human-size puppets that dance and writhe eerily before the camera. Speaking on the film Burke commented, ‘I have thoroughly enjoyed the breathing of life into my static pieces through this use motion and light and the collaborative fusion of fantastic creative minds.’

l'oreal paris beauty box

L’Oreal Paris: new Instant Beauty Box

So L’Oreal Paris has just released its new e-commerce platform called l’eboutique.

Beautistas are already exploring the new site, but what really triggers our interest in the new monthly-based “Instant Beauty Box”. L’Oreal Paris seems to get inspired by Joliebox and Glossybox, right?

We’ll see how it goes and if other beauty brands will dive into this tangible service.

Taxi Driver

What is luxury?

Funny enough: I’m one of these “target audiences” which don’t feel very engaged by current luxury brands.

It might appear provocative, but what you experience at Topshop is very often far better than what you get at Burberry, seriously.

Luxury brands seem sometimes austere. They scare me, not because I don’t have enough money, but because I’m simply not attracted by the pictures they send to me.

So what are we now waiting from a luxury brand?

First, maybe disconnection. I want to forget where I was walking the minute before entering a premium shop. I don’t want to consider it as a random journey on Regent’s Street. I want to feel that I’m entering a new world.

I also want education; except if you’re 50 and that you’ve traveled all around the world, you don’t have all the clues to properly understand the quality of a product. At the moment, not so many salesmen know how to teach you something about their products; we want less hairspray and more contents.

Even if it’s not the hype, I don’t want to be gathered with millions of people to attend the same catwalk online. I want to be attended with a very tiny group of people. Not the entire world.

I now tend to try to discover small boutiques, out of the famous avenues, chatting with real craftsmen, who take the time to tell us why a product is premium.

Give us some dream.

And for you: what is luxury?

levi's 501

Lynn Downey #AskLynn for Levi’s at 3.45pm today (London time)

Levi’s UK had the superb idea to invite Lynn Downey, “official” historian of Levi’s Strauss & Co in San Francisco, to answer some questions this afternoon.

Any denim junkies have a question for our historian Lynn Downey? Tweet us before the Q&A at 3:45! #AskLynn #501



VQ had already explained why we were not really happy with the last brand manifesto of Saint Laurent Paris. The new release of the collaboration Daft Punk x Saint Laurent Music Project worries us, again!

So many brands have already diluted their own gifts in simply mashing up their name to a “cool” trend. The “x” has never been that present in capsule collections, media partnerships etc. It can be extremely powerful when it brings forward the 2 territories. Otherwise, it’s just an empty idea, made for filling magazines’ paper.

We had a look at Saint Laurent Paris corner at Harrod’s and the impression is seriously anxyogenic: black on black, without the charm of All Saints; daring forms that not so many women can wear; a certain “Neo-Occident” moral hammer, which will not satisfy Middle East market, nor Asian ones, that are far beyond when it comes to exploring subcultures.

But we’ll see, and we might be totally wrong. At the end, we’ll jump on Daft Punk beats, but not sure we’ll cry for Hedi Slimane.





Reut Shechter

Reut Shechter from “Working Nine to Five”, on hard core & light elegant clothing

Reut Shechter runs a very interesting blog from Israel, called “working nine to five”. Dedicated to women with average closets, Reut knows how to sublime daily outfits…

When and why did you start blogging?

I launched my blog at the end of March 2013 after a year of “contemplation”. I started my blog because I wanted to share my passion for fashion. I want to share my outfits and help other women, like me, who are looking for inspiration.

“Fashion can change the world”: what do you think about that?

I think it’s true. After all we don’t go around naked? (well at least not most of the time :)). Most of us are influenced in one way or another by the fashion industry and by the fact that we wear clothes that symbolize us in many ways to others.

Can you define an “Israeli” fashion identity?

Israeli fashion is very modern and chic but because we have warm weather most of the year, our clothes should be appropriate for that. We don’t have a strong winter like in Europe so I will say that our warm clothes are different and not necessarily like in other countries. Also, I think that not many people wear elegant clothing here, in contrast to Europe and other countries. I think it’s because of the weather. It’s hard to be in a suit when it’s almost 40 degrees Celsius outside.

© photography: Liron Weissman, Hair & Makeup: Shay Erez


What is elegance?

Elegance for me is my favorite style. It’s a style that leaves a strong impression. Style that screams sophisticated and glamor although I think that like in anything in life there is a limit, so you can wear “hard core” elegant clothing (such as a suit) or “light elegant” clothing (such as jeans, blouse and a blazer).

What can we wish you?

That my blog will be an inspiration for women all over the world to find their inner-chic.


5 minutes with Vicky Perperidou from Fashion Railways

Vicky Perperidou blogs on Fashion Railways. Born & raised in Greece, Vicky gives us some clues on the local scene. And when a student in philology talks about fashion, you can guess you’re going to get some great insights :)

When did you start blogging and why?

I started blogging a year ago for two reasons. Firstly, I felt that I wanted to express my style and share my fashion tips with other bloggers and learn from them new things about fashion industry. Secondly, I understood that my dream job is something related to fashion. So I am now professional blogger and fashion author in a Greek magazine and alongside I am currently studying German Philology in Aristotle University.

“Fashion can change the world”: what do you think about that?

I totally agree with that phrase because I think that fashion is an attitude to life. This attitude, has to do with creativity , fantasy and positive thinking. If everyone had the creativity and care for others to be pretty and feel happy with themselves, like a fashion designer does, everyone could change the world by himself. Moreover Fashion industry offers a great amount of money in the world economy. By investing a company in poor areas in order to build an appendix company and working with poor locals or unemployed but gifted people you could change many things. Fashion could also contribute to the environment, with recycled clothing or second hand in order to support the ecology thinking and environmental conditions.

Can you define a fashion identity in Greece?

This is a really difficult question. I believe that here in Greece everybody has his own style. There are many girls that love being glamorous and posh and others that love bohemian or rock style. In the streets of every different city you can find another style but I think that in bigger cities, girls try more to be fashionable

The economic crisis is really deep in Greece: how fashion adapts to this context?

I think that Fashion still exists in every woman’s thoughts. Every Greek woman used to spend a great amount of money in clothing or shoes but now she must spend less. That’s what I observe, we still buy fashion products but cheaper than what we were buying before economic crisis. Moreover there are many new stores that sell vintage or second hand clothes and they are selling like hot cakes because they are not only cheap but also have great quality.

What are your sources of inspirations?

I often read other fashion blogs and fashion magazines and generally they are my basic sources of inspiration. I think that fashion bloggers share great tips and nice outfits. Magazines like VOGUE are in my daily routine and I think that you can understand the reason :)

What are the Greek blogs you follow?

What can we wish you?

I think that first of all comes health !!
A great career in fashion industry would be an amazing wish though :)

Feet Project

Share your feet / The Feet Project

We’re involved in a “Creative Research Project” with my gang, called “The Feet Project“.

What is it about? Well, we wanted to analyze something that everyone has or knows: feet, to describe a lot of phenomenons that impact our daily lives: the influence of our own stories, our fears, our hopes, the impact of fashion industry, the shoemakers and the shoe-cleaners etc.

We want to get a social portrait of “feet”. We’re at the moment producing an interesting content, but in the meantime, we want YOU to share your feet. You can add in the description how you feel about your feet. And of course, ask your friends to do the same. The more, the merrier.

In the meantime, you can subscribe to our newsletter to keep you posted on the project.

As Chris Aldhous writes in our manifesto:

“It’s strange how often we overlook our feet. It takes a conscious effort to look down at them, to consider their significance. We’re too busy thinking about how to get from A to B, it seems we forget about the feet that are getting us there.”

Get on your feet and join the movement.


Mags from The Smart Girls Fashion Guide: “I do think that overall British street style has a very grungy feel to it”

There’s something irreverent and chic with Mags’ blog. The first promise you read from her is:“If you’re bored of reading yet more fashion nonsense churned out by the internet, I hope you’ll at least stick around for my uncontrollable sarcasm“. I can tell you one thing: this girl does not talk BS. This girl has attitude.

Mags: you say you “don’t like bloggers with egos. They stink”. How do you smell the right digital people? :)

Usually, I’m just drawn to people who have a lot of fun and don’t take themselves too seriously. The whole blogosphere turned red when Company Magazine published a ‘Super Blogger’ edit and people were miffed that they didn’t make the cut. But my philosophy is “it’s just blogging”. It takes A LOT to become a super blogger; I’ll never be one and I’m happy with that because it’s just a hobby for me.

So it’s always great to meet like-minded people – bloggers who have other interests outside of their blogs!


Your blog aims to give some advice to your readers: how do you pick the topics you’re going to write?

I don’t know if what I post counts as advice, or I don’t try to advise people too much anyway. I work in fashion so I share a few industry bits and bobs and I post about new brands and the small independents that people may not have heard of yet (the big dogs don’t need people like me). I just hope people find it useful or interesting.

The topics are usually inspired by current catwalk trends but mostly just what I come across when I’m shopping! I really do seem to find fresh and exciting designers / retailers every week and I spend a lot of time on etsy searching for crafty fingered folk too.

How would you define a “British fashion” identity?

There really isn’t one “British fashion identity” I don’t think. Every city or town can be different but I do think that overall British street style has a very grungy feel to it. I love Camden for street style inspiration. Everyone is so effortless there.

“Fashion can change the world”: what do you think about that?

I don’t agree. I love fashion. I love everything about fashion. I can’t get to sleep at night sometimes because of fashion (building outfits in my head). But I don’t think it has the power to change the world. It brings people together and it’s inspirational just like art – but it doesn’t feed the poor or instigate world peace – haha! Now music….music can probably change the world. ;)

Where can we follow you?

You can read my blog over at and sign up to my RSS feed to get my latest posts. Or you can follow me on Twitter at @magstheblogger.