Lacoste has just released an interesting platform called Lacoste Celebrating Eighty. You can play to “Match Point”, “Croco Ball”, “Galactic Racket” and “Twin Polos”. A very funny move from Lacoste into Space Invaders, Pong, or Pacman references.
Nina Gosse is our March Cover Girl. She’s currently studying law at Cambridge, but is also very involved in editorial & fashion projects. When meaning meets a nice smile, well, we can say we’re happy to have such interesting readers.
Hi Nina; what’s the typical day of a hard working student slash fashionista slah writer?
My day is necessarily active, connected, including one tea (minimum), some law, some art, some doubts and at least one pleasure (whatsoever) to hold up.
France vs Great Britain: who wins?
I love French exigency, our taste, our values. When it comes to fashion, our crafty nonchalance and our natural type are very particular. In the UK, I love eccentricity and their dandys, like Oscar Wilde. And I love the fact that their shopkeepers love their jobs…I don’t like porridge thus.
“Fashion can change the world”. Do you agree?
No, it’d be too easy. Fashion can make life funnier, sweeter, nicer. Fashion can help us in seducing, loving, affirming ourselves, feeling good; fashion is everything but superficial, or it’s a necessary superficiality.
Who have you recently met that really matters?
I dreamed bout spending an evening with Ernets & Zelda, it was fab’. I would have loved to attend the Roaring Twenties. But in real life…Well, I’ve met an art dealer (he’s the guy I’m talking about in my last interview for CRUMB) and a specialized lawyer (Intellectual property, my field of work) who convinced me again that I love what I do.
What’s your perfect outfit?
To feel good AND elegant. My favorite outfits (including the ones I haven’t got yet) are the ones offered by people who love (my grand-mother’s jewels matter the most).
What can we wish you?
Some successes, hyper-activity (but also a bit of rest), happiness and some small dramas too (otherwise life’s not funny).
Otherwise, I have some temporary projects: fashion photography, editorials and writings (my most personal project is on 3petitspointsmagasine.fr). My visual signature comes from the Nanas d’paname, some of them are real friends now!
Guillaume Henry has been raising constant praise from both experts and fashion addicts for a couple of seasons now. What we loved in this latest runway show is that while most coolifying brands (Kenzo we’re looking at you) are mimicking the graphical taste of young hipsters for exotic fauna (Urban Outfitters issued a range of OhhDeer products last season), Carven has dived into the possibility of elegance while printing full-sized animal patterns. So here we bring to you… the Bambi coat.
Jeanne Damas, a growing phenomenon in the fashion “below the line” Parisian scene, is the muse of diverse French gang: Olivier Zahm and Purple, Costume National among others. She’s the heroin of this short film, directed by Mary Clerté. Art Deco spirit, with a twist of minimal modernity following the beasts of Valley’s single “Hounds”, this is a nice celebration of Pauline Moynat “the only female trunk-maker in Paris‘.
When we asked on Facebook who we should definitely interview when it comes to Luxury, our friends mentioned Luxury Activist. And it’s true that we like their society analysis and this idea that luxury brands don’t belong to an exclusionary world anymore. They’re part of a culture, of a country.
We had a chance to ask few questions to José Amorim, born in Brazil but now based in Switzerland. And this guy really knows his stuff.
Your blog is called “Luxury Activist“: luxury has become a left-wing affair?
Not really It came from 2 ideas. The first one was based on the fact that it is important to highlight the know-how behind the “glamorous glitters” of luxury and fashion.
If people understand better about the hard and qualitative work behind a dress, a watch or a skincare product, they would appreciate it even more. The high value is not in the price, but in the hours spent by fantastic people to produce the best and the unique.
Then, the second idea is that I intensively fight to rise the quality of online news. Online press and blogs were tremendously criticized over the years about the quality of their work. Of course not everything is qualitative but we are a few people to invest our passion and knowledge (most of the good blogs are done by experts) to bring interesting discussions that you do not see much in what we call traditional press.
What are your biggest achievements so far as a luxury & fashion blogger?
To have obtained my Press Card based only on the quality of my work. My webzine is officially affiliated to the New and Electronic Media section at the Swiss Journalist association. It shows how modern this country is.
In terms of work, I was the first one to display The first Nicola Formichetti’s fashion show for Mugler on Youtube when Lady Gaga presented the “Born this way” single.
After 150,000 views in 2 days I got kicked out by Youtube for “third parties copyrights”…
Otherwise I am quite proud to talk about fashion brands that have not so much visibility in the press like Damir Doma, Junko Shimada, Martin Grant or historical Mariano Fortuny.
Switzerland is a hot spot for luxury and also digital (net à porter etc.): as you’re also Brazilian, how would you define the Swiss scene vs the Brazilian one?
Switzerland and Brazil are very specific countries. Brazil has a tremendous creativity and endless resources in many ways. Sometimes the country struggles on the fact that Fashion business is in Sâo Paulo but Glamour is in Rio de Janeiro. I love the fact that Brazilians have a strong creativity on mixing things and we love to be “trendy” and fashion is a big topic.
Blogs I love in Brazil are kirafashion.com.br (a real discovery) or garotasestupidas.com.
In Switzerland it is different. Not so many Fashion/Luxury blogs compared to France or even the UK. But a lot of strong opinions online. Bloggers generally are more interested in high-tech or Politics but we can find some interesting Fashion blogs. Big “friendly fight” between Zürich and Geneva and it is hard to be at both places. An interesting fact though about fashion blogs, they love make-up and nail art, more than anywhere else!
I would highlight 2 blogs I love a lot: sandrascloset.com and 10tubes.net.
If we want to better know the fashion & luxury scene in Switzerland, where shall we go and which sites shall we visit?
There is one Department store in Zürich doing a great work on Fashion, it is called Jelmoli. They call themselves “The House of Brands” and they invest a lot in events like fashion shows and they have very interesting exclusive brands.
You can check them on their website. They have a blog section with all the hits of the moment. If you visit Switzerland, you need to visit 2 streets for fashion and luxury: The Bahnhofstrasse in Zürich and Rue du Rhône in Geneva.
What can we wish you?
To keep my freedom and to collaborate more and more with interesting people. The more we share… the better!
I had the privilege (as Marlene from Chocolate N Cookies, and a great selection of fashion bloggers) to attend the meeting with Jonathan Saunders @ House of Grazia. I was definitely happy to meet the Grazia UK gang (I’ve worked with Ogilvy on the launch of the French version few years ago), and THE fashion designer that everybody talks about.
Jonathan Saunders gave an insightful & informal lecture on how fashion industry works. His kindness to answer sometimes tough question, his ability to also confess when he does not exactly know the answer, tend to prove that Saunders is not only a visionary talent, but also a team-player. And in an industry which needs to recruit new sorts of people and cover broaden topics, from entertainment to politics, we definitely bet on him.
Here are some key insights. For the comprehensive discussion, just read Grazia articles and watch the video; it’s really worth it.
1- Inheritance is part of your creative process
Jonathan Saunders is a rebel son of Jehovah’s Witnesses, but the young designer is also a defender of what his parents brought him at the end. He’s also proud of his Scottish origins, “Scottish people love clothes“, and he describes the Glasgow School as “intellectual, meaningful” while the London one is “multicultural, more frivolous“. This symbiosis can be perceived within his last collection. And as he says, his main focus is to answer this simple question: “How can we make fabrics more interesting?“.
2- “Listen to Women”
At the very beginning, Jonathan Saunders confess that as many designers, his collections were like “putting a painting on a dress“. But now, he designs his pieces in order to make them more wearable on a daily basis. And that’s something really true: you no longer want to dream about a certain style or outfit: you want to own it! It’s an echo to Burberry last shows in which you can directly buy the products online; or also the creations of Anthony Vaccarello, that any IT girl-next-door wants to have.
3- Social Media is the key player
It can sound obvious but now Jonathan Saunders considers that the “elite of fashion is challenged by a sort of democratization through social media“. Challenged, and not totally dismissed thus! Again, Saunders spend a lot of time monitoring what is said online, identifying weak signals, emerging trends. If fashion transforms anything, it’s then normal that fashion designers create value through our daily digital footprints.
There’s a girl in Spain, who’s able to write but also to create with her own two hands. We’ve met DIY fashion blogger Marta. And we’ve talked about creativity, economics…and Zara.
Hi there! Your blog is also a DIY blog: can you tell us more about your concept?
I love helping people to save money, sharing my DIY vision of fashion. Making something with our own hands, transforming or upcycling what we already have….I think it’s the funniest way to express ourselves, while reducing waste and developing our creativity. I guess DIYing is becoming a deep down sort of adult game
What are your biggest achievements so far as a fashion blogger & designer?
Mainly the fact that 2nd Funniest Thing’s philosophy about a more responsible consumption is received as an encouraging message for conscious fashion lovers. As a designer I’m still impressed each time I find someone wearing one of my creations and also when a stylist wants any of my pieces for their creative shootings.
Barcelona is a city of love for a lot of European: could you define a Spanish fashion identity?
Although globalization is homogenizing fashion, Spain stands out by its quality, top design and stylish mood. Brands such as Zara and Mango are the best example of Spanish fashion success.
Apart from that there’s also a large quantity of alternative designers which I really admire such as:
Men love sweatshirts; seriously, unless you’ve dedicated your whole life to be a full-time Dandy, you need to find YOUR favorite sweats. I know guys who keep their beloved ones for ages. Here’s our nice selection for nice men. Oh, and we’ve tried to keep it simple. Click on the pictures to buy them if you like!
Paul Smith: classy, efficient, you can wear it at the office or with your dates. The quality is great, the nuance is smart. Your future daily favorite piece.
French Connection provides a nice alternative to the American Apparel classy navy sweathshirt. And it’s on sale. Good.
Pro Green x PUMA: you’re developer, geek, work in agency or in a cooler environment? Well, we like this Panda alternative
Replay knows how to make us feel more comfortable when we pretend to do sports. Only one shade of grey thus
This one is more a joke than a reco. But in the meantime, it might be fab if you’re an hipster kind of boy.
Japan fascinates. Trends, technologies, people; everything looks like a big mystery from a Londoner perspective. We’ve asked a nice Japanese monster what was going on there.
Your blog is called “Harukazilla“: are you a fashion monster?
Actually Harukazilla is my account name I use everywhere on SNS. I came up with the name when I started my twitter about 4 years ago and I wanted my name to represent that I’m Japanese so I decided to add”zilla” , which is from Godzilla , after my name. And yeah I guess I’m a fashion monster then
What are your biggest achievements so far as a fashion blogger & epicurean young woman?
I started my blog just for fun and to improve my English a year ago and I’m sure it’s helping a lot with English , and what’s more, blog is a very good way to keep my interest in fashion . Well I don’t think I’ve achieved anything big so far, but I hope I’ll be able to express myself through my blog more in the future.
Japan is a very attractive place for so many European: how would you define a Japanese fashion identity?
Yeah right, I feel very lucky be able to live in Japan as a fashion lover and I’d probably define Japanese fashion as a “melting pot”, which is used to define the American diversity of races and culture in general . Japanese fashion is so diverse and a lot of kinds of style live together in such a small island , which is the most significant , of course, in Tokyo.
If we want to better know the fashion scene in Japan, where shall we go?
Definitely Tokyo. As you know Tokyo is known as one of the biggest fashion cities in the world and it’s very popular among the tourists all over the world. Especially I love and Harajuku where are probably the two biggest fashion cities in Tokyo. Shibuya is where I usually shop and I always get inspired by fashionistas walking by and I love how they’re never afraid to express themselves through fashion.
What can we wish you?
I’m actually studying business at university right now but my interest in fashion seems to get bigger and bigger these days. I’m not so sure what I want to do in the near future after my graduation but I at least hope I’ll be able to do a job related to fashion.
It’s rare to be always pleased by a brand. Moreover when Commune de Paris 1871 claims an inheritance of made in French revolutions.
The new S/S 13 collection is exciting; real men wearing preppy-chic items, but with an indus twist. A bit like if the guys from La Haine had finally found a proper job and were now grown-ups, but still with a big energy to fight against daily submissive bread. Shop it.