Vu Quan “VQ” Nguyen is the proud founder of a hybrid store/agency and a freelance creative marketing director.
Vu Quan started his project Le Dixieme in 2008 after studies at Sciences Po Lyon and Sup de Luxe, after stints at Cartier and Nespresso. He is now committed to a few creative yet wise business projects.
His most marked characteristic?
His tendancy to look for the big picture.
The quality he most likes in a man?
Reason
The quality he most likes in a woman?
Vision
What does he most value in his friends?
Understanding the understatements
What is his principle defect?
Honesty
What is his favorite occupation?
The thrill of being inappropriate, sometimes
What is his dream of happiness?
Taking an infinite vacation with her when all visions have come through
What to your mind would be the greatest of misfortunes?
Forgetting what’s good in the moment and after that
What would he like to be?
Friends with contemporary TV showrunners
In what country would he like to live?
Here and abroad
What is his favorite color?
The delicate tones of sunlight
What is his favorite flower?
He has no freaking idea
What is his favorite bird?
What is this, a biology quizz? Penguins
Who are his favorite prose writers?
Victor Hugo, because he knew epic before we learnt EPIC
Who are his favorite poets?
All those of a language he can’t read
Who is his favorite hero of fiction?
Bel Ami, Eli Gold and Batman
Who are his favorite heroines of fiction?
Clarice Starling, Mara Jade and all Hitchcock heroines
Who are his favorite composers?
Schubert, Damon Albarn, James Murphy
Who are his favorite painters?
Milleneufcentquatrevingtquatre
Who are his heroes in real life?
His very dear parents, his very dear lover, and Jean Touitou
Who are his favorite heroines of history?
Amelia Earhart, Lucie Aubrac
What are his favorite names?
Brand names
What is it his most dislike?
Mud
What historical figures do he most despise?
None. People are only despicable in their time. History makes the rest.
What event in military history does he most admire?
Battles of Yavin and Ebaq 9
What reform does he most admire?
The one to come
What natural gift would he most like to possess?
Telekinesis
How would he like to die?
In time, in peace
What is his present state of mind?
Like an empire
To what faults does he feel most indulgent?
Those that can be called mistakes
What is his motto?
Reason and Resonance

Laurent “Lilzeon” François runs a creative agency (RE-UP) in London and is a digital strategist. He also has side-projects in filming and photography.
Laurent entered advertising in 2007 (Ogilvy) after some studies at Sciences Po Lyon and ESCP Europe, with a short Summer School at UCLA (photography). He then kept on writing, photographying and working in social media through a cultural approach.
His most marked characteristic?
His ability to be a believer. He does not know exactly in what, thus
The quality he most likes in a man?
Rightness
The quality he most likes in a woman?
When she feels alive
What does he most value in his friends?
Resilience and the ability to kick his mind
What is his principle defect?
Arrogance
What is his favorite occupation?
Drinking green tea or a glass of glorious wine in the middle of nowhere, out of the “now”
What is his dream of happiness?
Shaping a place in which there’ll be love, arts, business and misfits, dancing all together
What to your mind would be the greatest of misfortunes?
Never to have known his brother
What would he like to be?
A nice guy, but not a too-dumb guy
In what country would he like to live?
Between 2 airports and a beach
What is his favorite color?
Too bad black is not a colour.
What is his favorite flower?
Roses to my friends
What is his favorite bird?
Shadow birds they use in Greek theatre
Who are his favorite prose writers?
Victor Hugo, ’cause poetry’s not that far
Who are his favorite poets?
Rimbaud, Neruda
Who is his favorite hero of fiction?
Jarod, Harvey Specter, and probably Arsène Lupin
Who are his favorite heroines of fiction?
Antigone, and Esther (Etoiles Errantes)
Who are his favorite composers?
Emilie Simon (yes she is), Damien Saez, Charles Bradley
Who are his favorite painters?
Rouault, Manet, Klimt
Who are his heroes in real life?
Monsieur Trombert (professor of economics), and a wide spectrum of temporary heroes
Who are his favorite heroines of history?
Marie-Antoinette, Mata Hari, Germaine Tillion…
What are his favorite names?
Nicknames
What is it his most dislike?
Snails
What historical figures do he most despise?
Too many to tell…
What event in military history does he most admire?
Valmy!
What reform does he most admire?
Abolition of Death Penalty
What natural gift would he most like to possess?
Irresistible ability to create consent
How would he like to die?
Allayed I’ve done my job
What is his present state of mind?
Annoyed to be writing in the 3rd person
To what faults does he feel most indulgent?
Those that I could not do
What is his motto?
Art is long

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